Aloft雅乐轩酒店品牌知识

AloftHotels雅乐轩酒店StyleataSteal偷享时尚生活StyleataSteal偷享时尚生活Sep201150AloftHotels…全球50雅乐轩酒店…hidBirmingham,ALPortlandAirport,ORPhiladelphiaAirport,PAChltAitSCFastestLaunchingBrand极速发展的品牌Rogers,ARPhoenixAirport,AZTempe,AZRanchoCucamonga,CACharlestonAirport,SCNashville,TNAustin,TXDallas,TXFiTXBroomfield,CODenverAirport,COJacksonville,FlJacksonvilleAirport,FLFrisco,TXHouston,TXIrving,TXPlano,TXSAtiAitTXTallahassee,FLBolingbrook,ILChicagoO’Hare,ILLeawood,KSSanAntonioAirport,TXChesapeake,VADullesAirport,VARichmond,VAWihtVALexington,MABaltimore(BWI),MDHanover,MDNationalHarbor,MDWinchester,VAGreenBay,WIMilwaukee,WIBrussels,BelgiumMontrealAirportCanadaMinneapolis,MNChapelHill,NCCharlotte,NCCharlotte-Ballantyne,NCMountLaurelNJMontrealAirport,CanadaBeijingHaidain,ChinaNanhaiFoshan,ChinaBangalore,IndiaChennaiIndiapage2MountLaurel,NJNewYork,NYTulsa,OKNewYork,NewYork,USAHaiyang,ChinaChennai,IndiaAbuDhabi,UAEBangkok,ThailandZhengzhou,ChinaAloftNanhaiFoshan佛山南海雅乐轩酒店AloftDallasDowntown美国德克萨斯州达拉斯雅乐轩酒店AloftBrusselsSchuman比利时布鲁塞尔雅乐轩酒店佛山南海雅乐轩酒店美国德克萨斯州达拉斯雅乐轩酒店比利时布鲁塞尔雅乐轩酒店AloftHotels:Anytown,Anywhere雅乐轩酒店任何城市任何地方雅乐轩酒店:任何城市,任何地方Fastestbrandlaunchever…发展迅速的品牌…17i200840i200946i201057bthdf2011page317in2008,40in2009,46in2010….57bytheendof2011.2008年17间,2009年40间,2010年46间….2011年底57间.Howitallbegan….雅乐轩从这里开始….page4UnderstandingToday’sTravelergy了解现今世代的旅客page5AloftTarget:雅轩的标客户群雅乐轩的目标客户群:Self-expressersseektunedin,turnedonexperiencesturnedonexperiences善于表达自我，崇尚不一样的体验Leaders领导者Leaders领导者Tech-savvy追求高科技Fashion具有潮流触觉Coolfactor酷Non-traditionalmarketing倾向非传统的推广方式Earlyadaptors敢于作出新尝试Creativejobs拥有具创意性的工作Single,50/50male/female单身,50/50男/女Collegeeducated大学毕业或以上GenYY世代page6AloftHotels:StyleataSteal雅乐轩酒店:偷享时尚生活雅乐轩酒店偷享时尚生活AvisionofWHotels与W酒店一脉相承Affordablealternativeforthemoderncrowd为大都市的旅客提供价格实惠的住宿选择Innovativedesign,programs&services富创意的设计，活动和服务UrbanlookbrightsocialsceneUrbanlook,brightsocialscene呈现大都市的面貌HappeningvibeofwxyzSMbarwxyzSM吧汇聚人流Totallydifferenttravelexperience全新的旅游体验全新的旅游体验Strongestlaunchofanewbrand强势打造之最新品牌page7PrivilegedandConfidentialAloftHotels:雅乐轩酒店:Anewadventureawaits一个全新的体验正等着您Aloftofferssomethingboldandgnewtotheculture-conscioustraveleralienatedbycookie-cutter,one-size-fits-allexperiencesexperiences.雅乐轩为特别注重文化的旅客们提供了全新、大胆的住宿体验Aloftisthenewtwistintravel.雅乐轩旅途中的新拐点！雅乐轩：旅途中的新拐点！page8iAlftexperienceAloft:体验雅乐轩:Asassyattitude张扬的态度asavvyapproach睿智的互动ahip,urbanspace独特的新空间page9AloftHotels:雅乐轩酒店:urbanstylewithinreach时尚的都市风格近在咫尺Loft-likefreeflowingspace自由灵动新空间Distinctdesign时尚的设计Ii‘’lddtiIconic‘a’logoandspeedstripes招牌式“a”标志和显示灵动的条纹Roofswoop俯冲式的天花板特色彩灯Neonglow特色彩灯Trademarka-go-gospeedstripesa-go-go商标条纹Openloft-inspiredlayout,9’ceilings开放的设计,9英尺高的天花板Abuzzwithenergyandactionfromwake-uppage10calltolastcall从早到晚带给您无限活力！Arrive到咯Thea-listexperiencestartsthesecondyouarrive从您踏入雅乐轩酒店，一系列相关的体验从此展开验从此展开：•Sensoryexperience感官体验感官体验•ReceptionDesk开放式前台page11re:mixlounge中转:站page12re:mixlounge中转:站page13Backyard庭院page14Avisionofbeverage…热门饮品…wxyzsmbar•Specialtycocktails•Specialtycocktails精选鸡尾酒•TargetedfoodofferingsfeaturingSmallColdggg&HotBites特色小吃•DJandPReventsDJ和各种消遣活动DJ和各种消遣活动…andfood…和食物re:fuelbyAloft:能量:站•Breakfastandall-daygrab&gooptions早餐和全日供应自助式便捷美食•Deliverqualityitemsinanefficientspaceeequatytesaecetspace提供清新的随心小吃page15re:fuelbyaloftSM能量:站能量:站Grabandgogourmet….Fillyourtank24/7.自助式便捷美食，风格各异，营养美味，补充能量，全天美味不打烊page16re:chargeSMFitnessFitness充电:站page17splashpool噗噗通page18Rise&shine!早安,阳光!Techon-the-gopage19page20tactic:meetingroom策略page21ContinuingtoDrivetheAloftExperience延续雅乐轩的体验延续雅乐轩的体验Atmosphere&DesignFood&Beverage餐饮Sustainability持续发展Innovation创新设计和氛围餐饮持续发展创新page22Buildingthebuzz成为潮流话题page23LaunchYearHighlights全年重点活动全年重点活动•OOHAirportCampaign•ExploreAloftSweepstakesExploreAloftSweepstakes•USATodayNationalCampaign•AloftAviscampaign•NicheMediaAds–tonesettingNicheMediaAdstonesettingprint•RadioAdvertising•Targetedonlineadvertisinggg•GDSregionalandsign-incampaign•Targetedcampaignstocompgpgpsettravelerspage24InnovativewxyzbarprogrammingLivemusicmomentsatwxyzbarswxyz吧现场音乐wxyz吧现场音乐PartnershipwithLiveintheVineyardfor2010/2011与著名酒庄合作2010/2011Uniquemusicpromotionstargetingtrendsetters,Uniquemusicpromotionstargetingtrendsetters,influencers针对潮流爱好者的特色音乐推广page252010-2011:AloftHotelspresentsLiveintheVineyardpresentsLiveintheVineyard雅乐轩引领葡萄酒业潮流•TitlesponsorofLiveintheVineyard,“winner-only”py,yexclusivemusicevent主办葡萄酒冠名活动，•HostedinNapaValley,CA,USAtwiceayear每年两次的美国纳帕谷红酒活动•‘Non-sale’eventticketsarepromotedthroughnationalosaeeettcetsaepootedtougatoaradiocontests通过国家电台促销活动门票•EstablishedLiveatAloftHotelswxyzbarplatform建立雅乐轩酒店wxyz酒吧潮流平台page262009:LaunchyearcontinuesAloftHotels.comauyeaoues•Newwxyzeventssite新新活动场所-wxyz吧ooeso•Alofthotels.com/wxyzbar•Liveeventsatwxyzbars潮流时尚在wxyz酒吧y•Socialmediachannels社交媒体•Facebook脸书网•Kaixin开心网开•DigitalWidgets数码窗口•Youtube.com优酷网•Mobilebookingcapability移动通讯Mobilebookingcapability移动通讯预定•ChinaMobile中国移动page27BuildingMajorBuzz成为潮流话题Themediatakesnotice!吸引媒体眼球吸引媒体眼球!page28CiSlldComingSoon…allaroundtheglobe….即将闪亮开业CoimbatoreSinganallurCoimbatoreSinganallurAhmedaba