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Leader:Member:Partone—companyprofilesMattelcompanyprofile•MattelcompanyheadquartersislocatedinCaliforniaEISegundo,istheworld'slargesttoycompany,inchildren'sproductsdesign,production,salesintheleadingposition.•Mattel'smainbrandincludingthemostpopularofthemostpopularfashiondollandaseriesofeducationaltoys.Theoriginofthebarbiedoll•BarbiewasbornintheUnitedStatesafterworldwarii.WhenmattelcompanyfounderRuthhandlerseedaughterlikestoplaywasthefashionatthepaperdoll,interestedinideastohelpthemtochangeclothes,changepurse,thoughtthenshoulddesignastereodoll.Germanydolllilylaser•Hairroseofinspiration,shetrytotransformtheimageoflily,letshelookslikeMarilynMonroegenerallysexy.•OnMarch9,1959,theworld'sfirstblondegirldollcomesoutformally,rosewithlittledaughterBarbara?Saytonametoher,andsincethentheblondegirliscalledbobby.Parttwo—mainproductBarbieBarbiedollfiles•born:OnMarch9,1959•constellation:ThesunPisces+themoonPisces+•Name:Barbie·Millicent·Roberts•MercuryAries+VenusAries+•MarsGemini•height:28cm•3surround:38、28、34Barbiedollslogan•Barbieisnotonlyakindoftoys,butakindoffashion,awayoflife.•Wegirlcandoanything!Frommaystarttoappearorangehair,skincoloryellow.Thebodyforallofplasticmaterial,4beforetheyaresolidmaterial,from5begantohollowplasticcolloid,greatlytoreduceweightabarbiedollTheworld'sfirstabarbiedoll1to5horsetailbarbie,producedin1959-1961,alldressedinblackandwhiteaswimsuit,blackLoutoesandals,bigearrings,afterbraincombaponytail.Sendlubriciousfrom#1to#4haveblondhairandblackhairtwoparagraphs,blondforwhitecolorofskin,blackhairskincolorisdeep.Fashionempressbarbiebornin1963,andNumbers0870,dressedinredshowhilumswimsuit,headwearthesamecolorsunglasses.Babyblackcolorofskinslants,thiskindofbarbie'spackagingisaveryfineredsuitcasewithgold,brown,blackthreeparagraphswigcanreplace.Barbiemiss1964productofbarbiemiss,Numbers1060,dressedintheswimsuitfalbalapopularatthetime。DishhairbarbieProductof1965-1966becausetheforeheadisdishhairhairitsname.PiratesbarbieProducedin2007,becausethepiratesoftheCaribbeanseriesmovieboxofficebackallthewaytothered,piratesfashionalsobeganunconsciouslyintothetrend.Thistypeofelaboratedesignbarbie,haveamodernislandthecaptain'sallcharacteristics.Realswashbucklin'style,clothedinthedelicatesatin-coveredcoat,velvetbreeches,collarbandandcuffsarealargenumberofdrapeandbudsilk.Indetailsandvivid,bindbeltbootonfeet,wearingaswordinBritishstyle,trianglehat,thebigredhood,ahandsomegoldenbigearrings.Partthree—developmenthistoryBarbiegrowingevent•1.OnMarch9,1959,barbiewasbornintheUnitedStates,withfashionablegirllooktomake.•2.1961,barbiegetfirstforeignnationality-Italyrecord;•3.1964barbiedollsintotheuniversity.•4.The1975Olympicathletesbarbieappearedforthefirsttime,shetookpartinthe2000Olympicswimmingcompetition.•5.The80sappearedtheheadsofgovernment'sbarbiedolls,sheattendedthememorialSuebeautyoftheendofthecoldwarmeeting.•6.1992militaryuniformbarbiedollappear,alsoappearthepresidentialcandidatebarbieimage.•7.1999bobbybabythefirsttimewalkingindependently.•8.2001barbieontothebigscreenforthefirsttimeinanimationbarbieandthenutcrackerdreamtrip.•9.2008barbielatestmoviebarbieanddiamondcastleonSeptember9?LonghairbarbieThetwelvesignsabarbiedollBarbiedoll50anniversaryofthelaunchofthenewChinadollBarbiedollposterBarbiedolltelevisionadvertisingHaveabarbiedollashandsomeprinceistheclevereverylittlegirlintheheartofbeautifuldream!!!!!Thankyoutowatch!
本文标题:设计管理案例分析---美泰公司芭比娃娃 - 副本
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