中世纪哥特风格容器在酒包装中的应用(毕业论文)

（20XX届）本科毕业设计（论文）资料题目名称：中世纪哥特风格容器在现代威士忌酒包装中的应用院（部）：XXXXXXXXXXXXX专业：XXXXXXXXX学生姓名：XXX班级：XXX学号XXXXXX指导教师姓名：XXXXXXX职称XXXX最终评定成绩：XXXXXXX20XX届本科毕业设计（论文）资料第一部分毕业论文（20XX届）本科毕业设计（论文）中世纪哥特风格容器在现代威士忌酒包装中的应用学院（部）：XXXXX专业：XXXXXX学生姓名：XXXX班级：XXXXXXX学号XXXXX指导教师姓名：XXX职称XXXXXX终评定成绩20XX年XX月湖南工业大学本科毕业设计（论文）I摘要威士忌在洋酒市场占有较大份额，目前市场上的威士忌酒包装分为纸包装、塑料包装和金属包装三大类，其中纸包装占整个市场较大比例。本课题的主要目的是通过对现有纸包装设计的改进，来提高销售量。首先，根据市场调查资料，剖析威士忌在当前市场的发展现状和所存在的问题，确定现有纸包装的抗压能力不强，结构单一等问题作为课题的主要研究对象，再根据解决问题方法的不同提出了设计方案，一是以保护功能和自动化为主要特点的折叠纸盒；另一是以结构和造型为主要特点的异型盒。通过从结构的稳定性和造型的视觉取悦性等角度对设计方案做比较分析，提出结构稳定性好的异型盒作为最终设计方案。其次，在材料选择方面，对单面白纸板、箱板纸和厚纸板等材料的机械性能、印刷性能的进行比较，确定包装材料为应用广泛，性能良好的白纸板。最后，针对设计方案进行了尺寸设计、哥特风格的装潢设计以及制造工艺等问题的讨论。在整个设计过程中，每一个环节都遵守其基本的原则，使设计出的包装具有可实现性、可操作性、可应用性。使设计出来的包装可应用到实际的生产中去，为包装设计领域提供有益的参考。关键词：威士忌，包装设计，包装造型与结构湖南工业大学本科毕业设计（论文）IIABSTRACTWhiskeypossessesalargeshareinthewinemarket.Inthecurrentmarket,Whiskeypackagingsincludethreecategoriesaspaperpackaging,plasticpackaging,andmetalpackaging,inwhichpaperpackagingaccountsforalargeproportionofthemarket.Themainpurposeofthisprojectistoincreasesalesthroughtheimprovingofexistingdesignofpaperpackaging.First,currentwhiskeymarketstatusandtheproblemsareanalyzedaccordingtomarketsurveydata.Themainsubjectofstudyisdeterminedastheproblemsthattheexistingpaperpackaging’slackofcompressioncapacityandthestructuresaremonotonous.Designsolutionsareproposedaccordingtodifferentmethods.Onesolutionisafoldingcartonwiththemainfeaturesofprotectionandautomation;theotherisaspecial-shapedcartonbasedonthestructureandshapeasthemaincharacteristics.Throughanalysisofstructuralstabilityandvisualpleasingofpatternstothedesignsolutions,special-shapedcartonwithstablestructureischosenasthefinalsolution.Second,inmaterialselection,singlesidewhiteboard,boxboard,andthickcardboardarecomparedinaspectssuchasthemechanicalpropertiesandprintingperformance.WhiteBoardwithwideapplicationsandgoodperformanceisselectedaspackagingmaterial.Last,discussionsaretakenoutonproblemssuchasthesizedesign,Gothic-styledecorationdesign,andmanufacturingprocess.Throughoutthedesignprocess,everystepcomplieswithitsbasicprinciples,sothatthedesignsarefeasible,operational,andapplicable.Designedpackagingcanbeappliedtoactualproduction,andprovideausefulreferencetothefieldofpackagingdesign.Keywords:Whiskey,Packagingdesign,Packagingmodelingandstructure湖南工业大学本科毕业设计（论文）III目录第1章绪论······························································11.1选题目的及意义··········································································11.1.1产品背景·············································································11.1.2产品包装现状·······································································11.2市场调查与分析·········································································21.2.1威士忌销售情况调查······························································21.2.2包装对酒销售影响情况调查·····················································41.3小结························································································5第2章产品分析与定位···············································72.1产品分析··················································································72.2设计原则···················································································72.2.1符合市场需求原则································································72.2.2符合产品价格原则································································72.2.3符合消费者原则···································································82.2.4符合文化内涵原则································································82.2.5符合包装连续性与延续性定位原则·········································82.3设计定位···················································································82.3.1包装容器规格·········································································82.3.2材料定位···············································································82.3.3设计风格定位········································································92.3.4消费对象定位······································································102.3.5消费档次定位······································································102.4设计草案·················································································102.4.1容器设计草案·······································································102.4.2包装盒设计草案·····································································112.4.3设计思想·············································································132.4.4草案优选·············································································13第3章结构设计方案提出···········································14湖南工业大学本科毕业设计（论文）IV3.1结构设计基本原则····································································143.1.1容器设计基本原则·································································143.1.2包装盒设计基本原则······························································143.2设计方案·················································································153.2.1酒容器方案Ⅰ··················································