加拿大冰酒gual

NorthShoreIcewine北海岸冰酒•夏仲邦•美国星座品牌Constellation•中国区经理美国星座品牌公司介绍2007星座品牌概况•总部：美国纽约的Fairport•美国纽约股票交易所上市：股票代码：STZ•董事会主席：RichardSands•CEO：RobertSands•“财富”和“标准普尔”500强公司•员工总数：9,200•生产部门:50个，分别位于北美、智利、加拿大、英国、澳大利亚、新西兰和南非•250个品牌在全球150个市场销售•2006：52亿美元“净销售额”•2005：46亿美元”净销售额“•2000：22亿美元“净销售额”•过去六年平均每年+13%增长品牌葡萄酒批发和其他进口啤酒(美国本土)烈性酒2006年52亿美元营业额53%6%20%21%2006年度销售分析历史记事之一•1945-Canandaigua实业公司由MarvinSands成立•1973–更名为Canandaigua葡萄酒公司，并公开上市•1993-收购美国的进口啤酒销售公司Barton•1997–成立Canandaigua品牌公司，控股Canandaigua葡萄酒公司和Barton啤酒销售公司•1998-收购英国西打酒生产商和葡萄销售公司MatthewClark历史记事之二•2000–更名“星座品牌公司”（ConstellationBrands,Inc.)•2003-收购澳大利亚当时第二大的“哈迪葡萄酒”(HardyWineCompany)，正式成为全球最大的葡萄酒公司•2005-收购加州蒙大菲酒园(RobertMondavi)•2006-收购加拿大最大、全球第八大葡萄酒公司Vincor；与墨西哥最大啤酒企业Modelo公司组成合资企业CrownImports，在全美国销售以科罗娜(CoronaExtra)为主的优质进口啤酒。•2007–收购Svedka伏特加酒WhereWeAre:美洲葡萄酒和烈酒生产厂WashingtonWineriesColumbiaWinery,WoodinvilleSunnysideOperations,SunnysideHogueCellars,ProsserOwensboroDistilleryOwensboro,KYBardstownDistilleryBardstown,KYBlackVelvetDistilleriesCo.Alberta,CanadaCanandaiguaWineryCanandaigua,NYWidmersWineCellarsNaples,NYScoudoucWineryScoudouc,CanadaCaliforniaWineriesBlackstoneWinery,Monterey&GonzalesBlackstoneWinery,Sonoma&KenwoodDunnewoodVineyards,UkiahEstanciaEstates,SoledadFranciscanOakvilleEstate,RutherfordMissionBellWinery,MaderaMountVeederWinery,NapaPaulMassonCellars&Vineyards,MaderaRavenswoodWinery,SonomaR.H.PhillipsWinery,EspartoRobertMondaviWinery,OakvilleSimiWinery,HealdsburgSt.ChapelleWinery,CaldwellTurnerRoadVintners,LodiWoodbridgeWinery,WoodbridgeBritishColumbiaLocationsHawthorneMountainVineyard,OkanaganFallsInniskilinOkanganWinery,OliverVincorProductionFacility,OliverNK’MIPCellars,OsoyoosSumacRidgeEstateWinery,SummerlandOsoyoosLarose,OliverJackson-TriggsOkanaganWinery,OkanaganValleyRJSpagnolsProductionFacility,VancouverSchenleyDistilleries,Inc.Quebec,CanadaVincorQuebecDivisionRougemontOntarioLocationsInniskilinWinery&Vineyard,NiagaraontheLakeJackson-TriggsEstateWinery,NiagaraontheLakeLeClosJordanne,JordanNiagaraCellars,NiagaraFallsWineRackStoresRJSpagnols,MississaugaWhereWeAre:英国、澳洲和新西兰的生产厂BayofFiresWineryPipersRiver,TasmaniaNewZealandWineriesCorner50Winery,HawkesBayDrylandsWinery,MarlboroughHuapaiWinery,AucklandKimCrawfordWines,AucklandKimCrawfordWinery,MarlboroughUKLocationsBristolWinery,BristolSheptonMallet,SomersetAustraliaWineriesAmberleyEstate,YallingupBerriEstatesWinery,GlossopGoundreyWinery,MountBarkerHoughtonWinery,UpperSwanLeasinghamWinery,ClareNannupWinery,NannupReynellaWinery,ReynellaStanleyWinery,BurongaStonehavenWinery,PadthawayTintaraWinery,McLarenValeWhereWeAre:集团里的各个总部NobiloWineGroupAuckland,NewZealandConstellationEuropeGuildford,EnglandConstellationBrands,Inc.Fairport,NYHardyWineCompanyReynella,SouthAustraliaBarton,Inc.Chicago,ILConstellationWinesU.S.Canandaigua,NYVincorCanadaMississauga,ONConstellationWinesInternationalReynella,SouthAustralia星座品牌市场定位–全球市场：最大的葡萄酒生产和经销商–美国：第二大的葡萄酒生产和经销商、最大的啤酒进口商、第三大的烈性酒生产和经销商–英国：主要的葡萄酒生产和经销商、最大的独立性饮料经销商、第二大的苹果西打酒生产和经销商–澳大利亚：最大的葡萄酒生产和出口商–加拿大：最大的葡萄酒生产和经销商–新西兰：第二大的葡萄酒生产和经销商品牌葡萄酒批发和其他进口啤酒(美国本土)烈性酒2006年52亿美元营业额53%6%20%21%2006年度销售分析Topicstobediscussed:•WhatisIcewine?什么是冰酒？•Howdowemakeit?怎么酿造的？•Whencanitbemade?什么时候酿造？•WhyIcewineisdifferent?为什么与别不同？•WhereisNiagara?尼亚加拉在哪里？•TheMagicofthisNectar!玉液琼浆的魔力Icewine•TablewinegrapesaretypicallyharvestedbetweenlateAugustandearlyOctober*whenthebalanceofsugarandacidisreached.在北半球，酿造一般干酒的葡萄通常是在8月底到10月初之间采收，这时葡萄的糖度和酸度刚好达到平衡。•Lateharvestwines,asthenameindicates,arepickedlater–typicallyOctoberorNovember,whenthesugarlevelsclimb.恰如其名，晚采型葡萄酒所用的原料都是较晚采收的，一般在10月或11月,当糖度偏高的时候。Icewine•Inexceptionallyuniquecircumstances,natureallowsyoutoharvestthegrapesmuchlater,whentheweatherturnsmuchcolderandfreezingsetsin.•Whenthisoccurs,thewaterthatispresentinthegrapesfreezes,concentratingthejuiceofthegrape;thishappensbetween–8°and-14°Celcius,andthese‘frozen’grapes*areharvestedimmediately(usuallyatnight).*Grapesare80%waterandwhenthewatercontentfreezes,theiceshardsareseparated,leavinganintenselyconcentrated,remainingjuice.Anentiretonofgrapeswillonlyyieldafewlitresofthispreciousnectar.•在独特的自然条件下，葡萄可以推迟到天气较冷甚至是结冰时候采收。•此时，葡萄的水份被冻结,把葡萄汁液浓缩；这通常在-8℃到-14℃之间发生，而这些“冰冻”的葡萄要立即采收（通常在夜间）。–葡萄中80%是水分，当水分冻结时，成冰片分离,余下浓缩的汁液。一吨葡萄仅能压榨出几升这种珍贵的葡萄浆。冰酒Icewine•Theresultislesserjuice,thatismuchmoreconcentratedandsweeter–butmaintainingagreatbalanceofacidity.•ThisisthemagicofIcewine…agreatnaturalsweetness,butnotcloying,makingitanexceptionalcomplementtofoods.•Icewineproductionisveryhighlycontrolledandregulated.冰酒•由于汁液甚少，葡萄浆就更显浓郁和香甜–但仍旧保留着平衡的酸度。•冰酒的魔力就在这里…美妙的天然香甜，但又不腻，这种独特风格使其可以与食物搭配。•冰酒的制作过程是非常严格的，并受到严谨的法律监控。WhatMakesIcewineUnique?•WhatseparatesIcewinefromtheworld’sothergreatlateharvestordessertwines?•Whileotherdessertwinescanbeabsolutelywonderfulandhaveagreatlevelofintensityandsweetness,Icewineshavehighernaturalacidity,makingthemlesscloyingonthepalate,andbetterfoodmatches.UnbalancedBalancedAciditySweetness•是什么原因使冰酒和世界上其他晚采型葡萄酒或甜品酒与别不同呢？•虽然其他甜酒同样可以是绝妙之作和高度浓郁香甜，但冰酒有更高的天然酸度，使其口感少带甜腻感，也能更好地与食物相搭配。不平衡平衡酸度甜度什么使冰酒独一无二？HistoryofIcewine•Thef