新职业英语1-基础篇-Unit 1

Unit1OrganizationUnit1新职业英语职业综合英语1第2版Unit1OrganizationContentsBackNextHomeListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project6Unit1OrganizationWarm-1Warming-upTask1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.BackNextHomeGermany_______________________JapanUSACarCompanies______________________GermanyUSAFrance______________________RepublicofKoreaP.R.ChinaFinlandSupermarketCompaniesMobilePhoneCompaniesUnit1OrganizationWarm-2Warming-upTask2Listatleasttwocompaniesforeachtypeofthefollowingproducts.BackNextHomeTCL,Sony,Panasonic,Philips…Lenovo,Apple,IBM,Sony…Li-Ning,Adidas,Nike,Reebok…Unit1OrganizationlogoWarming-upBackWhatisalogo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogo’sdesignisforimmediaterecognition.Thelogoisoneaspectofacompany’scommercialbrand,oreconomicoracademicentity,anditsshapes,colors,fontsandimagesusuallyaredifferentfromothers’inasimilarmarket.Unit1OrganizationCompanyintroductionWarming-upBavarianMotorWorks(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorcycles.ToyotaMotorCorporation,foundedin1937,isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworld’slargestautomakers.FordMotorCompanyisanAmericanmultinationalcorporationandoneoftheworld’slargestautomakers.BackNextHomeUnit1OrganizationCompanyintroductionWarming-upNextHomeMetroAG,establishedin1964,isadiversifiedretailandwholesalegroupbasedinGermany.Itisthelargestinitshomemarket,andoneofthemostglobalizedretailandwholesalecorporations.Wal-MartStores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworld’slargestpubliccorporationbyrevenue,accordingtothe“2008FortuneGlobal500”.CarrefourSAisaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.ItisthesecondlargestretailgroupintheworldintermsofrevenueafterWal-Mart.BackUnit1OrganizationCompanyintroductionWarming-upBackNextHomeSamsungGroupisthelargestcompanyoftheRepublicofKorea.ItiscomposedofSamsungElectronics,SamsungHeavyIndustriesandSamsungEngineering&Construction.LenovoGroupLimitedisChina’slargestandtheworld’sfourthlargestpersonalcomputermanufacturer.Lenovomainlyproducesdesktops,laptops,servers,handheldcomputers,imagingequipmentandmobilephonehandsets(听筒).NokiaCorporationisaFinnishmultinationalcommunicationscorporation.Nokiaisfocusedonwirelessandwiredtelecommunications.Itistheworld’slargestmanufacturerofmobiletelephones.Unit1OrganizationReadingAReadingATextTask1Task2BusinessKnow-howBackNextHomeUnit1OrganizationTextA-1Beforereadingthetext,seehowmuchyouknowaboutGoogle’shistoryanddevelopmentbywatchingthefollowingtwovideoclips.BackNextHomeReadingAUnit1OrganizationTextA-1Google1AnyonewhohaseverusedtheInternethasseenGoogle,andmanypeoplewouldjust“googleit”whentheytrytofindinformationaboutsomethingontheInternet.Astheworld’smostpopularInternetsearchengine,Googleisoneofthegreatestexamplesofonlinesuccess.BackNextHomeReadingAUnit1OrganizationTextA-22ItallbeganinJanuary1996asaresearchprojectatStanfordUniversitybyPh.D.studentLarryPage.Tryingtofindabetterwayforwebuserstosearchforrelevantpages,Pagehadanideathatthiscouldbeachievedbyexaminingtherelationshipsbetweenwebpages.Hethoughtthatwebpageswhichhadthemostlinkstothemfromotherwebpagesmustbethemostpopular.Thetechniqueappearedtobesuccessful.BackNextReadingAHomeUnit1OrganizationTextA-33PageandhispartnerSergeyBrinsetuptheircompanyonSeptember7,1998andregisteredthegoogle.comthefollowingweek.Thesearchenginequicklygrewinpopularityandin2000Googlebegantoselladvertisingontheirwebsite.Afterafewyearsofgrowthfueledbyeagerinvestors,Googlewentpublic.ManyGoogleemployeesbecameinstantmillionaires.BackNextReadingAHomeUnit1OrganizationTextA-44GooglehasrecentlyacquiredYouTube.comwhichistheInternet’slargestvideosharingwebsiteandcontinuestoaddnewfeatureseverydayincludingtoolbars,email,andadvertising.Ofcourse,withgrowthandsuccesstherealsocomescompetition.MicrosofthasrecentlytriedtoacquireYahooinordertocompetewithGoogleintheInternetsearchenginearea.BackNextReadingAHomeUnit1OrganizationTextA-55Inadditiontoitsgrowthandpopularity,GooglehasalsobeennamedthenumberonecompanytoworkforintheUnitedStates.Ittendstostayawayfromtypicalofficedesignsandtriestomaketheofficeaplacewhereemployeesarecomfortableandfreetoexcelattheirwork.BackNextReadingAHomeUnit1OrganizationTextA-66Today,GoogleownsYouTube,Bloggerandotherhotwebsitesandhasbecometheleaderintermsofad-basedrevenueontheweb.Thebrainchildoftwostudentshasbecomeabillion-dollarcompanyandoneofthebest-knowntrademarksintheworld.Google’shistoryservesasaperfectmodelandinspirationforInternetentrepreneurstoday.BackNextReadingAHomeUnit1OrganizationA-Trans-1谷歌1上过互联网的人都见过谷歌，许多人要在互联网上查找某方面的信息时，他们都会“谷歌”一下。作为全世界最有名的互联网搜索引擎，谷歌是网络业界功成名就的最好范例之一。BackReadingAUnit1OrganizationA-Trans-22谷歌始于1996年1月斯坦福大学博士生拉里•佩奇的一个研究项目。为了找到一种能帮助网络用户搜索到相关网页的更好方法，佩奇设想可