浅谈房地产的开发与经营-毕业论文

I浅谈房地产的开发与经营摘要改革开放以来的近三十年，我国房地产业在开发与经营上取得了飞速的发展，尤其是进入21世纪之后，在国内外多种因素的综合作用下，房地产企业数量逐年递增，开发与经营的规模也达到前所未有的水平，房地产业成为中国经济中的一大亮点。但是随着我国房地产开发与经营的飞速发展，矛盾和问题也开始显现，针对房地产开发经营中的诸多问题，许多专家学者都提出了自己的见解。本文在总结已有研究的基础上明确了房地产经营与开发的一般性问题，通过对我国房地产开发与经营的环境和模式进行深入剖析，找出了我国房地产业开发与经营的主要问题，从而提出合理而有针对性的策略，以期为我国的房地产开发与经营提供帮助。关键词：房地产开发经营主要问题对策IIDiscussiononrealestatedevelopmentandmanagementAbstractNearlythreedecadessincethereformandopeningup,China'srealestatedevelopmentandmanagementhasmaderapiddevelopment,especiallyafterenteringthe21stcentury,underthecombinedeffectsofavarietyoffactorsathomeandabroad,thenumberofrealestateenterprisesincreasedyearafteryear,developmentwiththescaleofoperationhasreachedunprecedentedlevels,realestatehasbecomeoneofthehighlightsoftheChineseeconomy.ButwiththerapiddevelopmentofChina'srealestatedevelopmentandmanagementofcontradictionsandproblemsbegintobefeltformanyproblemsintherealestatedevelopmentandmanagement,manyexpertsandscholarshaveputforwardtheirownopinions.Clearsummaryofexistingresearchonthebasisofthegeneralissuesofrealestatemanagementanddevelopment,toidentifythemainproblemsofourrealestatedevelopmentandmanagementthroughin-depthanalysisofChina'srealestatedevelopmentandoperatingenvironmentandmodethusreasonableandtargetedstrategytohelprealestatedevelopmentandmanagementofChina.Keywords:realestate;developmentandoperation;themainproblems;counter-measuresIII目录摘要..............................................................................................................................................IAbstract.......................................................................................................................................II第一章绪论.............................................................................................................................11.1研究背景........................................................................................................................11.2研究意义........................................................................................................................11.3研究综述........................................................................................................................2第二章房地产开发与经营的相关问题...................................................................32.1房地产开发与经营的概念.........................................................................................32.1.1房地产的概念..................................................................................................32.1.2房地产开发与经营的概念...........................................................................42.2房地产开发与经营的内容和程序...........................................................................4第三章我国房地产开发与经营的现状分析........................................................53.1我国房地产开发经营环境.........................................................................................53.1.1宏观环境............................................................................................................53.1.2行业环境............................................................................................................73.2我国房地产开发经营模式.........................................................................................83.2.1房地产企业盈利模式.....................................................................................83.2.2房地产企业开发模式.....................................................................................83.2.3房地产企业营销模式.....................................................................................9第四章我国房地产开发与经营存在的主要问题................................................94.1房地产投资膨胀、信贷危机严重...........................................................................94.2房地产市场开发经营行为不规范.........................................................................104.3房地产开发经营观念落后.......................................................................................104.4房地产开发经营规模小、资源配置不合理.......................................................11第五章我国房地产开发与经营的调控对策....................115.1加强房地产开发经营的金融监管.........................................................................115.2合理引导房地产市场开发经营秩序....................................................................125.3转变开发经营观念、调整供应结构....................................................................125.4促进房地产经营开发的可持续性.........................................................................13第六章结论...........................................................................................................................13参考文献:.................................................................................................................................14南京工业大学本科生毕业设计（论文）1第一章绪论1.1研究背景随着中国加入WTO，我国的社会主义市场经济日益成熟，全面建设小康社会的目标不断实现，国内的房地产市场也进一步开放。经过近三十年的酝酿和探索阶段，房地产业迅速发展成为国民经济的重要产业，并拉动其他相关配套产业形成了一个支撑宏观经济快速发展的重要产业群体，对国民经济的发展起到了基础性、先导性和支柱性的作用。近年来，一方面我国房地产行业自身发展迅猛，行业竞争日益激烈；另一方面，由于国际对人民币升值的预期，使得我国房地产业承受了大量外资的不断涌入，外国企业在带来巨额资金的同时，也在客观上带来了先进的开发理念和管理技术、规范化的市场经营观念、成熟的营销策划模式[1]，这些无疑都对我国的房地产企业形成了强大的压力。深入考察我国房地产市场开发和经营面临的现状能够发现，“以需求为导向”已成为我国房地产市场的一大趋势。随着房价逐步向成本价和微利价靠近，房地产开发与经营的市场化程度也正在