我国连锁药店的发展思考

上海交通大学硕士学位论文我国连锁药店的发展思考姓名：黄建宏申请学位级别：硕士专业：工商管理指导教师：张天西20050304EMBAEMBAEMBAEMBATHEDETAILEDTHOUGHTOFDEVELOPINGCHAINDRUGSTOREINCHINAABSTRACTWeoftenfindthatthepriceofdrugisalwaysmuchhigherthanitscost,sometimesevententimes.Thephenomenonhasrevokedpeople’sattention.Developingchaindrugstoreisoneoftheimportantsolution,alsohelpdrugenterprisestoachievebettereconomicresults,andfacethechallengecausedbyWTO.Soanalyzingthestatus,ruleanddevelopingthoughtofchaindrugstoreisveryimportantinpracticeandtheory.Thethesisfirstanalyzedthedevelopstatusofthechaindrugstoresinourcountry,andthenanalyzedtheexperienceofAmericachaindrugstoreandtheAchaindrugstoreinShenZhen,thenraisedthedetailedthoughtofdevelopingchaindrugstoreinChina.1Choiceofformationstyle.Comparedthreeformationstylesofchaindrugstore:regularchaining,specialpermitchainingandfreechaining.IthinkspecialpermittedchainingisthebetterchoiceofchaindrugstoreinChina.2Marketingmanagement.Thethesisthinklayoutofthechaindrugstoreshouldmajorinresidentdistrict.Weshouldconcerntheexitproductsandalsopayattentiontotheunseenproducts,suchasservice.Thepricingtacticsisunifyingtheprice,butnotunifiedabsolutely.(3)constructionofallocatingandsurveyingcenter.Weshouldconstructtheallocatingandsurveyingcenterofchaindrugstorestepbystep.(4)solutionofe-business.Chaindrugstoremustpute-businessintopractice.(5)governmentpolicy.GovernmentshouldinstitutesomepolicytoEMBAsupportthedevelopofchaindrugstore.KEYWORDS:chaindrugstore,specialpermittedchaining,marketingmanagement200534EMBA611EMBA612EMBA613EMBA61460%40%9010%20%EMBA6152002/199987%GDP25%,36%2003URC1259.5%20%1600012.6%12.58%7096%4.5%2.9%1.55%WTO,EMBA616medicineshoppeEMBA617EMBA618EMBA619.1-11-1EMBA6110sars3095%EMBA611119781410%90EMBA611219981999200056199728GSP199828EMBA6113100300-400200420%1260%GSP56200011EMBA611456100EMBA611519941507311.510EMBA6116EMBA6117EMBA6118EMBA6119182219336305030DRUG5070%700050802500060801EMBA61202POS31989AMERICAN4%1998130040%26%20%50%6-760%UEMBA61213-1EMBA6122EMBA61238010%1996EMBA612410%10%12320144707022480%4EMBA61251234EMBA6126A1997119130200043.5AA1999AA1999A20010AAAEMBA61272000AA1/41/4AAAA199760%EMBA6128A41A11011050AAA2A3EMBA6129A1999199710%37015004AISO9000ISO9002A1000AAEMBA6130A70%A1AA19993511331020%80%AAEMBA61312ADDN35%-10%90%A1234EMBA61325EMBA6133EMBA6134////EMBA6135EMBA6136EMBA6137EMBA6138EMBA6139EMBA6140EMBA6141EMBA6142EMBA6143EMBA6144EMBA6145EMBA6146EMBA6147EMBA6148EMBA6149EMBA6150EMBA6151EMBA6152EMBA6153EMBA6154EMBA6155EMBA6156EMBA6157EMBA6158119992199631995419974519961161996772000582000892000310199511199512198913199721419981015200016991999171999EMBA6159182000719200072020002001321200132219992319982420002519994262001227198928PhilipKotler,MarketingManagementAnalysis,Planning,ImplementationandControl.Ninthedition,Prentice-Hall,Inc,1997.29AdriamPayne,TheEssenceofServicesMarketing,Prentice-Hall,Inc,1993.EMBA6160EMBA6161我国连锁药店的发展思考作者：黄建宏学位授予单位：上海交通大学相似文献(4条)1.期刊论文董丽.邢花.邢凤敏连锁药店的特许经营-中国药业2001,10(10)近年来,特许经营以其强大的生命力和竞争力迅猛发展.在许多国家,特许经营的触角已经遍及了几乎所有的零售业和服务业,存在于超市、便利店、百货店等各种业态中.有人说,特许经营是一个双赢的经营策略.如果你拥有一个模范店或成功的经营模式,你就能一本万利;或者你只需购买一个成功的特许经营模式,便可一本万利.2.期刊论文狼来了-中国药店2002,(8)2002年6月27日,美国第一大特许经营连锁药店Medicine.Shoppe与深圳海王星辰医药有限公司、美国投资集团Pacific.Gateway.Capital.LLC在深圳签署合作协议,由后二者出资100万美元组建合资公司购买Medicine.Shoppe中国大陆和香港地区的特许经营权.国家经贸委经济运行局于明德副局长、中国医药商业协会朱长浩常务副会长等出席签字仪式.3.期刊论文庾晋同仁堂:通过信息化提升竞争力-苏南科技开发2003,(2)一、网点扩张亟待信息化支撑北京同仁堂连锁药店是著名的老字号-中国北京同仁堂(集团)有限责任公司旗下的药品零售连锁经营企业,也是同仁堂面向国内外市场的窗口.从2001年初成立后以特许经营方式开始发展连锁药店,到目前已有百余家连锁店,在一些城市设有8个配送中心.北京已经有连锁药店40多家,在国内其他省市和国外的规模目前都是10多家.4.期刊论文庾晋同仁堂:通过信息化提升竞争力-现代企业2003,(2)北京同仁堂连锁药店是著名的老字号--中国北京同仁堂(集团)有限责任公司旗下的药品零售连锁经营企业,也是同仁堂面向国内外市场的窗口.从2001年初成立后以特许经营方式开始发展连锁药店,到目前已有百余家连锁店,在一些城市设有8个配送中心.北京已经有连锁店40多家,在国内其它省市和国外的规模目前都是10多家.本文链接：授权使用：上海海事大学(wflshyxy)，授权号：bf0894bb-99ac-4b7f-ba4d-9e08009b9f38下载时间：2010年10月7日