高级综合商务英语1 彭青龙 Unit 4 Information Technology

UnitFourInformationTechnology1.Lead-in2.TextA:SiliconValleyVisionaryWhoPutAppleonTop3.TextB:NokiaattheCrossroads:BlazingPlatformsLead-in•Areyouusingasmartphone,suchastheiPhoneortheSamsungGalaxy?•Whatapplicationsdoyouusemostoften?•Doyouthinktheusingofsmartphonehaschangedyourlifestyle?Lead-inDiscussion:Whataretheprosandconsofusingsmartphones?StructuralAnalysisPara.MainTopicsPara.1-3AbriefintroductionofthecomingbackofSteveJobsafterhistemporaryleaveofthecompanybecauseoftheillness.Para.4-12AnexplorationoftheartofSteveJobstoturntechnologyintoelegantconsumingproductsandthesuccessAppleisenjoyingnow.Para.13-16AbriefrecallofSteve’searlylifeandhisupsanddownsbeforereturningtoApplein1997.Para.17-28AdiscussionofthereasonsthatmakeSteveJobsandtheAppleadauntingsuccessforrivalstocompete.PartIQuestionsaboutPartIQ1.WhyhadthecomebackofSteveJobsstirredupsuchanexcitement?ThiswasnotthefirsttimeofcomebackforhimtoApple.Littlemorethanadecadeearlier,hemadehisfirstcomebackandturnedApplefromgoingbankruptcytoanenormoussuccessfulcompany.Thereforehisrecoveryandcomebackwerehighlyanticipated.…bothMr.Jobs’careerandApple,…werewidelyconsideredwashedup,theirrelevancetothefutureoftechnologywrittenoffbothinSiliconValleyandonWallstreet.(Line4,Para.2)Bothhiscareerandthecompanyhefoundedwerewidelyconsideredtohavecometoanend,andhewouldhavenothingtodowithhigh-techinthefutureintheeyesofsiliconvalleyentrepreneursandtheWallStreetinvestors.PartISentenceInterpretationthelevelofanticipationwhippedupinadvanceoftheJanuaryeventwasunusual….(Line1,Para.3)Thelevelofexcitementforexpectinghisreturnwasextraordinary,whichhadalreadybecomeheatedbeforehesteppedontothestageinJanuary.PartISentenceInterpretationcap(Line2,Para.1)v.lieatthetopof…example:•Hecappedhisfriend’sstorywithanevenmoreexcitingone.•Shecappedherragewhensheheardherhusband’scheatingonher.PartIWordsandExpressionssideline(Line1,Para.2)v.removefromthecenterofactivityorattention使靠边，使降格，不重视example:•Hewasunderpressuretoresignandwasabouttobesidelined..•Whattheyfearisthatenvironmentpolicywillbesidelineduntilitistoolate.PartIWordsandExpressionsemaciated(line.2,para.2)adj.extremelythinandweakbecauseofillnessorlackoffood骨瘦如柴的example:•...horrifictelevisionpicturesofemaciatedprisoners.•Theanimalshadlostweightnoticeably,becominglean,almostemaciated.PartIWordsandExpressionswashup(Line5,Para.2)wearoutcompletely耗尽，结束adj.彻底失败的；事业到头的;example:•Ihardlybelievethefactthattheirrelationshiphasbeenwashedup.PartIWordsandExpressionswriteoff(Line6,Para.2)todecidesomethingisunimportantoruselessandtheyarenotworthfurtherseriousattention一笔勾销，摒弃example:•Heisfedupwithpeoplewritinghimoffbecauseofhisage.•Hiscriticswritehimoffastoocautioustosucceed.•MrsMerkelsaidadealwasathand,butagainrejectedpressurefromtheIMFtowriteoffsomeofGreece'sdebttoEuro-zonepartnerstomakeitmoresustainable.PartIWordsandExpressionswhipup(Line2,Para3)deliberatelycauseandencouragepeopletofeelacertainemotion煽动,激起example:•…towhipupenthusiasm•Heaccusedpoliticiansofwhippingupanti-foreignsentimentsinordertowinright-wingvotes.PartIWordsandExpressionsQ1.Inmanycriticseyes,whatspecialtalentdidStevenJobshave(Para.4)?HehastheabilitytoturntechnologiesintoperfectproductsandconvincepeopletobuyITgadgetsthattheyevenhavenoideatheyneeded.PartIIQuestionsaboutPartIIQ2.HowdidApplenowruleitsnewkingdom?(Para.10-11)Bydecidingwhichappsareavailableinitsonlinestore,andsettingtherulesforhowthoseappsaredeveloped,Applenowruleditsnewkingdom.PartIIQuestionsaboutPartIIArebuttalofFrancisScottFitzgerald’smuch-quotedaphorismthattherearenosecondactsinAmericanlifedoesnotcomemoredecisivelythanthis.(Line1,Para.6)FamouswriterF.SFitzgeraldoncesaidtherearenosecondactsinAmericanlifeanditwasagreedbymanypeople.However,thelifeexperienceofSteveJobsisaperfectexampletoshowthatthestatementisnottrue.PartIISentenceInterpretation…,hisformativeroleinpopularizingthepersonalcomputer,andApple’sinitialpubicofferingonWallStreet…madehimthetechindustry’sfirstrockstar.(Line4,Para.6)…hispioneeringroleatthebeginningstageofpersonalcomputerindustry,andthecompany’slistinginthestockmarket…madehimabigiconicfigureinthetechindustry.PartIISentenceInterpretation…hehassecuredhisplaceintheforemostranksoftheWestCoasttechtitans….(Line1,Para.7)Undoubtedly,heisregardedasoneoftheleadingfiguresofWestCoastITgiants…PartIISentenceInterpretationofallthefingersthatApplehaspokedintoMicrosoft’seyesovertheyears,nonecanhaverankledasmuchastheearlysuccessoftheiPad.(Line1,Para.8)OfallthechallengesthatApplehasraisedagainstMicrosoftandofallthesuccessesthatAppleenjoyedduringthecompetitionwithMicrosoft,theearlysuccessoftheiPadisthebitterestforMicrosofttoaccept.PartIISentenceInterpretationHisabilitytogetconsumerstolineupforproductsconjuredfromnothing–payingpremiumprices,andinuncertaineconomictimes–drawsaccoladesevenfromrivals.(Line3,Para.12)Hehasanabilitytogetconsumerstoqueueinlines,topayhigherpricesevenattimesofeconomicuncertainty,justforwantoftheAppleproducts.Suchabilityhaswonpraiseforhimevenfromhisrivals.PartIISentenceInterpretationdisparagingly(Para.4)adv.inadisparag