全球食品饮料市场最新发展趋势

GlobalServicesExecutiveNewsReportsWhat’sHotAroundtheGlobe:InsightsonGrowthinFood&BeveragesWhat’sHotaroundtheGlobeInsightsonGrowthinFood&BeverageProductsExecutiveNewsReportfromACNielsenGlobalServicesDecember2006TableofContentsExecutiveSummary2GlobalFindings6CategoryandSegmentGrowth9FastestGrowingCategories13RegionalGrowth17ProductAreaHighlights25PrivateLabelTrends39Methodology42Copyright©2006ACNielsen.Allrightsreserved.ACNielsenandACNielsenwithglobedesignaretrademarksorregisteredtrademarksofACNielsen(US),Inc.Otherbrandandproductnamesaretrademarksorregisteredtrademarksoftheirrespectivecompanies.TheinformationcontainedinthisreportisnottobeusedwithsourcesoutsideofyourcompanywithouttheexpresswrittenpermissionofACNielsenGlobalServices.TheinformationcontainedinthisreporthasbeencollectedfromACNielsenin66marketsaroundtheworld.Forquestionsortoobtainmoredetailedinformationbymarketpleasecontactyourloca[e-mail]’sHotaroundtheGlobeInsightsonGrowthinFood&BeverageProductsExecutiveNewsReportfromACNielsenGlobalServicesDecember20063ExecutiveSummaryThis2006editionofWhat’sHotAroundtheWorld–InsightsonGrowthinFood&BeverageProductslooksatthefastest-growingcategoriesandproductareasacross66keymarketsaroundtheworld,basedontheirvaluesalesincreasesfrommid-year2005tomid-year2006.Theconsumersandthesemarketsmakeupmorethan75%oftheworld’spopulation,contributingmorethan90%oftheworld’sGDP.Theworldischanging.Weseeitinthenews,inneighborhoods,andongroceryshelves.Andperhapsmoresothananytimeinourworld’shistory,weareabletoidentifyandunderstandtheshiftsintheenvironment,theglobaleconomyandintherapidlydevelopingmarkets.Manyoftheworld’smoreestablishedmarketsareagingrapidly.Inlessthan50years,RussiawillnolongerbeintheTop10intermsofpopulation.Accordingtosomeestimates,by2050WesternandEasternEuropewillhave37millionfewerpeoplethantoday,whilethecontinentofAfricawillhaveasmanyas1billionmoreinthatsametimeframe.Today’sdevelopingmarketswillbetomorrow’scoreforFMCGmarketers–IndiawillovertakeChinaintermsofpopulationbefore2050,becomingthenumber-oneandtwopopulationsintheworld.Thechangingofourworldpopulationaffectsourfoodandbeverageproducts.Aspopulationsageindevelopedmarkets,consumershavebecomemoreconcernedwitheatinghealthier–losingafewpounds,reducingtheircholesterolandincreasingtheirfiber.GreatBritainiseatingmorefreshfishandmeatsubstitutes.TheUShasshowngrowthinfishandseafoodaswell.Atthesametime,newer,emergingmarketsareshowingsignsofbuildinginfrastructuretomodernizetheirfooddistributionchannels.Shelf-stablegoodsaregrowingconsistentlyinthesemarkets,andadesireformodern,healthycareforchildren–seenthroughthestrongriseinbabyfoodandformula–showstheirbeginningevolutionintobecomingmoredevelopedmarkets.Throughourseriesofstudies,ACNielsenhasidentifiedsomeover-archingkeytrendsrelatingtoconsumerpurchasesinfoodandbeverages:•AContinuedFocusonHealthandFreshness•TheNeedforConvenience•TheContinuingNeedforValueTothebestoftheirability,consumerswantproductsthatarehealthfulandbeneficialtothem,andthatmaketheirliveseasier…allofferedatagoodvalue.Interestingly,thesetrendsapplytopreviousstudiesonhouseholdproductsandpersonalcareitemsaswell.Itisimportanttorememberthatthesetrendsdonottranslateintotheabilitytotakea“one-size-fits-all”approachinmarketingproductstoconsumersglobally.A“convenient”iteminGermanymaynotbeperceivedthatwayinBrazil.A“healthy”drinkmaymeansomethingdifferenttoconsumersinSpainandJapan.A“goodvalue”inCanadamaybedifferentthanoneinIndia.Withinmarkets,cities,anddemographicsegments,itisnecessarytounderstandhowthesetrendsrelatetothelocalconsumer.What’sHotaroundtheGlobeInsightsonGrowthinFood&BeverageProductsExecutiveNewsReportfromACNielsenGlobalServicesDecember2006Itisourhopethatthisstudyprovidesinsightintothisdiverseworldofconsumers.OverallFindings:GlobalGrowthRemainsat4%TheglobalgrowthofFood&Beveragecategoriesmeasuredwas4%.However,thegrowthratesvariedsignificantlybetweenregionsandwithincategories.Basedonouranalysisthereareseveraltop-growingcategoriesthatreinforcethekeythemesofHealth,ConvenienceandValue.TopGlobalGrowthCategoriesWhatisnotableamongthefoodandbeveragecategorieswithtopsalesgrowthisthenumberofhealthyitemsthatdominatethelist:yogurt,dairy,fishandsalads.SixofthesecategorieshadglobalsalesofoverUS$1billionandgrewindoubledigits.DrinkableYogurt:+18%GrowthYogurt-baseddrinkstoppedthelistintermsofvaluegrowth,fueledbysingle-servingproductsandhealthtrendstowardpro-biotics.This“healthy”beveragewasastrongperformer,withdouble-digitgrowthinfourofthefiveregionsstudied.FreshFishandSeafood:+12%GrowthSecondonthefastest-growingglobalcategorieslist,FishandSeafoodshowedstronggrowth.Incontrasttothe2004study,whichfoundMeattobeafastgrower,FreshFishisnowgrowingfaster.Consumerslookingforproteinintheirdietsaremovingtoperceivedhealthieroptions.AlcoholicCider:+11%GrowthAlcoholicCider(fermentedfruitjuice)wastheonlyalcoholicbeverageonthefast-growinglist,drivenmainlybyincreasedsalesinEurope.Incontrast,theMixedAlcoholicBev