艾媒报告：2018中国智能手机市场竞争态势与用户行为数据监测报告

•••••••15.9%22.6%16.7%4.5%19.1%16.8%12.9%8.9%11.9%23.4%12.0%16.0%0.0%23.6%22.9%13.3%17.4%11.2%20.0%1.4%15.0%25.5%22.9%29.9%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%增加值增速出口交货值增速36281751280832673598349634163045367636273329-19.0%-26.0%-27.0%-24.0%-19.0%-18.0%-18.0%-18.0%-17.0%-15.0%-15.0%-30.0%-25.0%-20.0%-15.0%-10.0%-5.0%0.0%050010001500200025003000350040001月2月3月4月5月6月7月8月9月10月11月出货量（万台）2018年同比89.6%10.4%2018年上半年国产品牌占比2018年上半年国外品牌占比90.5%9.5%2017年上半年国产品牌占比2017年上半年国外品牌占比28.9%17.1%14.4%12.3%11.4%15.9%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%iPhone华为OPPOvivo小米其他iPhone华为OPPOvivo小米其他整体8.2%4.5%4.5%4.3%4.0%Mate9mate8P10P9畅享5S12.5%12.3%9.3%8.5%5.4%荣耀8荣耀畅玩6X荣耀9荣耀V9荣耀8青春版整体13.0%10.4%9.1%8.7%7.8%5.5%4.6%4.5%2.7%2.1%31.6%OPPOR9SOPPOR11OPPOA57OPPOR9MOPPOA59SOPPOR9SKOPPOR9SPLUSOPPOA37MOPPOR11SOPPOR7SM其他17.7%16.6%11.0%11.0%10.3%8.2%8.0%2.8%2.4%12.0%iphone6iphone6splusiphone6plusiphone7plusiphone7iphone6siphone5Siphone8plusiphoneX其他32.1%13.4%4.0%25.9%37.9%53.5%31.1%22.0%26.1%22.7%40.7%35.7%5.9%3.9%8.3%15.3%11.0%13.9%2.1%8.9%5.4%80.2%1000元以下1000-1999元2000-2999元3000-3999元4000元以上50.344.942.441.741.625.9%19.3%15.7%11.6%10.7%16.8%苹果华为OPPO小米vivo其他46.2%16.5%12.7%7.4%6.7%10.5%苹果OPPO华为小米vivo其他29.1%15.8%15.0%14.0%10.3%15.8%苹果OPPO华为vivo小米其他25.1%16.7%16.0%15.2%12.2%14.8%苹果华为OPPO小米vivo其他34.0%17.4%13.0%11.5%9.8%14.3%苹果华为OPPOvivo小米其他发布会名称时间地点机型华为Mate20发布会2018.10.26中国上海Mate20iPhone2018秋季发布会2018.09.13美国纽约iPhoneXS、iPhoneXR、iPhoneXSMaxvivoNEX发布会2018.06.12中国上海vivoNEXOPPOFindX发布会2018.06.20法国巴黎FindX小米8发布会2018.05.31中国深圳小米8、小米8SE、小米8探索版590047983000250091101000200030004000500060007000发布会13天前发布会10天前发布会7天前发布会4天前发布会当天苹果10007927345575900OPPO94290330266911vivo1512303614702500小米400100010595303000华为1410134515401562479801000200030004000500060007000苹果OPPOvivo小米华为8.0亿+次3.2亿+次6.5亿次6.4亿+次1.0亿+次iPhone小米华为OPPOvivo