商务英语信函

一封正式的英文书信通常包括下面几个组成部分：信头(Heading)、信内地址(InsideAddress)、称呼(Salutation)、正文(Body)、结束语(ComplimentaryClose)、签名(Signature)、附件(Enclosure)、副本转送(CarbonCopies)、再启(Postscript)等。•英文书信的组成部分•关于称呼•不认识的人：DearSir/Madam•认识但不熟悉的人：DearMr./Mrs./Ms./Dr./Prof.Smith•朋友：DearMary•关于结束语•写给机关、团体或不认识的人：Yourstruly,Trulyyours,Yoursfaithfully,Yourssincerely…•写给长者或上级：Yoursrespectfully,Respectfullyyours,Yoursobediently…•朋友或亲戚：Yours,Everyours,Yoursever,Yoursaffectionately,Lovinglyyours,(Much)Love,WithLove,Yourdevotedfriend…•信件常用称呼和落款用法情况称呼落款未知收信人姓名DearSir(s)DearMadamDearSirorMadamYoursFaithfullyFaithfullyYours知道收信人的姓名，但关系一般DearMr.BushDearMs.BushDearDr.BushDearProf.BushYoursSincerelySincerelyYours知道收信人姓名且关系亲密DearMaryDearSmithBestregardsBestwishesLoveWith(Lotsof)Love•英文书信的基本原则•英文书信的书写可概括为7个C原则：Completeness（完整）,Clarity（清楚）,Concreteness（具体）,Conciseness（简明）,Correctness（正确）,Courtesy（谦恭）,Consideration（谅解）。商务信函BusinessLetterContentDefinitionLayout/TypeLanguageFeaturesTranslationPrinciplesPractice&Analyses书信是日常生活中常用的文体，是用以交涉事宜、传达信息、交流思想、联络感情、增进了解的重要工具。书信一般可分为商务信函或公函（BusinessLetterorOfficialCorrespondence）和私人信件（PrivateLetter）两大类。商务信函：商务往来中的信件，是“人们互相联系，彼此交往，交流思想，沟通信息，洽谈事物所使用的一种应用文体。”英语商务信函的格式与汉语的信函格式有明显区别，应先确定商务信函各要素的含义，然后再进行得体的翻译。LayoutofaBusinessLetter商业信函的格式Threemajorforms1.IndentedForm缩格式2.BlockedForm齐头式3.ModifiedBlockedForm改良齐头式StGangsgatan143Stockholm,10545SwedenTelex:53892SHELECSSOurReferenceNo.H/W—T008Tel:[phone]YourReferenceNo.Fax:[phone]E-mail:[e-mail]:30thMarch,20--Messrs.William&Warner105RollerRoadSydney,AustraliaAttention:Mr.Donnason,MarketingDept.DearSir,Re:ShippingAdviceofFreezersWithreferencetoyourorderNo.F256ofFebruary5for1,000setsofFreezers,we’repleasedtoinformyouthatthegoodshavebeenloadedonboardthes/s“Peace”,whichissailingforyourportonApril1st.We’vesentatelextotheaboveeffectthismorning.Pleaseinsurethegoodsascontractedandmakepreparationfortakingthedelivery.Wearenowmakingoutthenecessarydocumentsfornegotiation.Weassureyouthatourgoodswillbefoundsatisfactoryuponarrivalatyourport.Wealsohopethatwecanclosemorebusinesswithyouinthefuture.Yoursfaithfully,TheElectroluxCorp.HorisDeWolleyHorisDeWolley(Manager)缩格式示例日期靠右具体收信人和事由居中段首缩格结尾敬语和落款偏右1J&JPlazaNewBrunswick,NJ089333U.S.A.Tel:[phone]Fax:[phone]E-mail:[e-mail]:22ndJuly,20--SoftHealthCareProductCorp.Room2301YiliBLD,35NanjingRoad,Shanghai,ChinaAttention:Mr.Wang,ImportDept.DearSir,Re:SHAMPOOWe’vereceivedyourletterofJuly10thenquiringaboutourJOHNSON'S®BabyShampooWithNaturalLavender,butunfortunately,thestockofthisproductisrunninglowduetotheheavydemand.Butwewillinformyouassoonasthenewsuppliescomeup.WesellawidevarietyofBaby’sShampoo.AllofthemaremadeoftheNOMORETEARSformula.Foryourreference,weencloseanillustratedcatalogueofourshampoosandwehopeyouwillfinditinteresting.Wehopethatwecanclosebusinesstoourmutualadvantageinthefuture.Yoursfaithfully,Johnson&JohnsonDorisFergosonDorisFergoson(Manager)除信头外全部左对齐段落之间用空格齐头式示例SAMSUNGELECTRONICS310Taepyung-ro2-ga,Chung-guSeoul,100-102,KoreaTel:82-2-3706-1114OurReferenceNo.ODL-11E-mail:[e-mail]:23rdDecember,20--ShandongScience&TechnologyCo.Ltd.21/FBrightPlaza138JinniRoad,JinanShandong,ChinaAttention:Mr.ZhouJun,ImportDept.DearSir,Re:OurOfferforPDATypeIII-HThankyouforyourinterestinourlatestPersonalDigitalAssistantTypeIII-H.Asrequested,weofferyou500setsofPDAatUSD140persetFOBInchonforshipmentinFebruary,20--.WerequirepaymentbyL/C.Becausethereisanincreasingdemandforthisproduct,ourpriceisnon-negotiable.Welookforwardtoyourreply.Yourstruly,SamsungElectronicsLavisKimLavisKim(Manager)案号和日期靠右落款偏右改良齐头式示例EnvelopeAddressing信封格式写信人在上，收信人在下信封格式不一,根据收信人名称地址的写法通常分两种格式：缩格式：收信人名称地址逐行右缩齐头式：收信人名称地址左端对齐缩格式举例MESSRSWILLIAM&SONS76LancasterHousestampManchester,EnglandMr.WangKai-mingCHINANATIONALTRANSPORTCO.120NanjingRoadShanghai,ChinaRegistered收信人名称地址：逐行右缩写信人名称地址齐头式举例CHINANATIONALCEREALS,OILSANDFOODSTUFFSIMP&EXPCORP.11thFloor,JingxinBldg.2ADongSanHuanBeilustampBeijing,People’sRepublicofChinaELMARPACKINGCOMPANY12MAINSTREET,FRESNOCALIFORNia,USAConfidentialParAvion写信人名称地址收信人名称地址：左端对齐Parts?英语商务信函的构成基本部分其他部分信头(LetterHead),日期(Date),封内地址(InsideAddress),称呼(SalutationorGreeting),信的正文(BodyoftheLetter),结束礼词(ComplimentaryClose),签名(Signature)附件(Enclosure\Enc.),附言(Postscript\P.S.),经办人姓名(AttentionLine),事由(SubjectorHeading),查号或参考编号(ReferenceNo.),抄送(CarbonCopyNotation\C.C.)英文商务信函的格式和结构1.信头letterhead2.编号（写信人的名字缩写）和日期Thesendernameandthedate3.信内地址Theinsideaddress4.事由Thesubjectheading/主办人(Attention)5.称呼Thesalutation6.开头语Theopensentences7.正文Thebodyoftheletter8.结尾语Thecomplimentaryclose9.结束敬语Thecomplimentaryclose10.签名Thesignature/职务(Position)打字员或拟稿人员首字母(Initials)附件(Enclosure/Enc)抄送(Carboncopy/C.C.)附言(Postscript/P.S)1.标题2.发函字号3.收函单位或收件人姓名4.正文5.结束套语6.发函单位或发函人姓名7.发函时间8.附件中文商务信函的结构Opening/ContactPara.MainBodyClosingPara.1.建立业务关系函(cooperationintention)2.产品推销函(promotion)3.资信查询函(creditinquiry)4.询盘函(inquiry)5.发盘还盘函(offerandcounter-offer)6.订购函(purchase)7.装运通知函(shipment)8.支付结算函(payment)9.索赔函(claim)10.保险函(insurance)商务信函分类：10种商务信函涵盖了商品交易过程中的各个环节。（1）用词