雅思阅读实战16篇

更多更好的雅思咨询和资料下载就在沪江雅思：=57雅思频道更有新内容噢：更多更好的雅思咨询和资料下载就在沪江雅思：=57雅思频道更有新内容噢：雅思阅读实战16篇（附答案）（word下载版）★HowtoincreasesalesPublishedonline:Nov9th2006FromTheEconomistprinteditionHowshopscanexploitpeople'sherdmentalitytoincreasesales1.ATRIPtothesupermarketmaynotseemlikeanexerciseinpsychologicalwarfare—butitis.Shopkeepersknowthatfillingastorewiththearomaoffreshlybakedbreadmakespeoplefeelhungryandpersuadesthemtobuymorefoodthantheyhadintended.Stockingthemostexpensiveproductsateyelevelmakesthemsellfasterthancheaperbutlessvisiblecompetitors.Nowresearchersareinvestigatinghow“swarmintelligence”(thatis,howants,beesoranysocialanimal,includinghumans,behaveinacrowd)canbeusedtoinfluencewhatpeoplebuy.2.AtarecentconferenceonthesimulationofadaptivebehaviourinRome,Zeeshan-ul-hassanUsmani,acomputerscientistfromtheFloridaInstituteofTechnology,describedanewwaytoincreaseimpulsebuyingusingthisphenomenon.Supermarketsalreadyencourageshopperstobuythingstheydidnotrealisetheywanted:forinstance,byplacingeverydayitemssuchasmilkandeggsatthebackofthestore,forcingshopperstowalkpastothertemptinggoodstoreachthem.MrUsmaniandRonaldoMenezes,alsooftheFloridaInstituteofTechnology,setouttoenhancethistendencytobuymorebyplayingontheherdinstinct.Theideaisthat,ifacertainproductisseentobepopular,shoppersarelikelytochooseittoo.Thechallengeistokeepcustomersinformedaboutwhatothersarebuying.3.Entersmart-carttechnology.InMrUsmani'ssupermarketeveryproducthasaradiofrequencyidentificationtag,asortofbarcodethatusesradiowavestotransmitinformation,andeverytrolleyhasascannerthatreadsthisinformationandrelaysittoacentralcomputer.Asacustomerwalkspastashelfofgoods,ascreenontheshelftellshimhowmanypeoplecurrentlyintheshophavechosenthatparticularproduct.Ifthenumberishigh,heismorelikelytoselectittoo.4.MrUsmani's“swarm-moves”modelappealstosupermarketsbecauseitincreasessaleswithouttheneedtogivepeoplediscounts.Anditgivesshoppersthesatisfactionofknowingthattheyboughtthe“right”product—thatis,theoneeveryoneelsebought.Themodelhasnotyetbeentestedwidelyintherealworld,mainlybecauseradiofrequencyidentificationtechnologyis更多更好的雅思咨询和资料下载就在沪江雅思：=57雅思频道更有新内容噢：更多更好的雅思咨询和资料下载就在沪江雅思：=57雅思频道更有新内容噢：(644words)Questions1-6Completethesentencesbelowwithwordstakenfromthereadingpassage.UseNOMORETHANTHREEWORDSforeachanswer.更多更好的雅思咨询和资料下载就在沪江雅思：=57雅思频道更有新内容噢：更多更好的雅思咨询和资料下载就在沪江雅思：=57雅思频道更有新内容噢：“swarmintelligence”phenomenon,anewmethodcanbeappliedtoencourage_______________.4.Onthewaytoeverydayitemsatthebackofthestore,shoppersmightbetemptedtobuy_______________.5.Ifthenumberofbuyersshownonthe_______________ishigh,othercustomerstendtofollowthem.6.Usingthe“swarm-moves”model,shopownersdonothavetogivecustomers_______________toincreasesales.Questions7-12Dothefollowingstatementsagreewiththeinformationgiveninthereadingpassage?Forquestions7-12writeYESifthestatementagreeswiththeinformationNOifthestatementcontraictstheinformationNOTGIVENifthereisnoinformationonthisinthepassage更多更好的雅思咨询和资料下载就在沪江雅思：=57雅思频道更有新内容噢：更多更好的雅思咨询和资料下载就在沪江雅思：=57雅思频道更有新内容噢：