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外贸函电书写基本原则外贸函电书写基本原则一、Courtesy礼貌语言要有礼且谦虚,及时地回信也是礼貌的表现。例如:Wehavereceivedwithmanythanksyourletterof20May,andwetakethepleasureofsendingyouourlatestcatalog.Wewishtodrawyourattentiontoaspecialofferwhichwehavemadeinit.Youwillbeparticularlyinterestedinaspecialofferonpage5ofthelatestcatalogenclosed,whichyourequestedinyourletterof20May.二、Consideration体谅写信时要处处从对方的角度去考虑有什么需求,而不是从自身出发,语气上更尊重对方。例如:“Youearn2percentdiscountwhenyoupaycash.Wewillsendyouthebrochurenextmonth.”就比“Weallow2percentdiscountforcashpayment.Wewon'tbeabletosendyouthebrochurethismonth.”要好。三、Completeness完整一封商业信函应概况了各项必需的事项,如邀请信应说明时间、地点等,确忌寄出含糊不清的信件。四、Clarity清楚意思表达明确,要注意:(一)避免用词错误:例如:AstothesteamerssailingfromHongKongtoSanFrancisco,wehavebimonthlydirectservices.此处bimonthly有歧义:可以是twiceamonth或者oncetwomonth.故读信者就迷惑了,可以改写为:1.WehavetwodirectsailingseverymonthfromHongKongtoSanFrancisco.2.WehavesemimonthlydirectsailingfromHongKongtoSanFrancisco.3.WehaveadirectsailingfromHongKongtoSanFrancisco.(二)注意词语所放的位置:例如:1.Weshallbeabletosupply10casesoftheitemonly.2.Weshallbeabletosupply10casesonlyoftheitem.前者则有两种商品以上的含义。(三)注意句子的结构:例如:1.Wesentyou5samplesyesterdayofthegoodswhichyourequestedinyourletterofMay20byair.2.Wesentyou,byair,5samplesofthegoodswhichyourequestedinyourletterofMay20.五、Conciseness简洁(一)避免废话连篇:例如:1.Wewishtoacknowledgereceiptofyourletter...可改为:Weappreciateyourletter...2.Enclosedherewithpleasefindtwocopiesof...可改为:Weenclosetwocopiesof...(二)避免不必要的重复:(三)短句、单词的运用:Enclosedherewith-----enclosedatthistime-----nowduetothefactthat-----becauseadraftintheamountof$1000-----adraftfor$1000六、Concreteness具体七、Correctness正确外贸英语函电范文ForeignEconomicRelations&TradeCommitteeofWhatCityAddress:地址略-------Tel:电话号码略Fax:传真号码略________To:MsJaanaPekkala,ConsultantforChinaSwissOrganizationforFacilitatingInvestmentsFax:+41-1-2493133Totalpagesofthisfax:2_________________________DearMsJaanaPekkala,WeunderstandfromTheSwissBusinessGuideforChinathatyourorganizationishelpingSwissfirmsinseekingopportunitiesofinvestinginChinaandbusinesscooperatingwithChinesepartners.ToestablishbusinessrelationswithyourorganizationandattractSwisscompanies'investmenthereinWhat,Wewritetointroduceourcity,thecityofWhat,asoneoftheopencitiesinLiaoningProvince,Chinaandalsoourselves,ForeignEconomicRelations&TradeCommitteeofWhat,asaWhatgovernmentinitiativetofacilitatebusinessrelationshipwithforeigncompanies.OurcommitteeprovidesadviceandassistancetoWhatfirmsseekingtoexporttheirservices,goodstoforeignareasandimportgoodsandservicesabroad.WealsoassistWhatfirmsinestablishmentofjointventuresandcarrytheproceduresforexaminationandapprovalofjointventuresandforeignsoleinvestmentfirms.OurCommitteecanprovideWhatcompanieswithinformationontheworldmarketandspecificcommercialopportunitiesaswellasorganizetrademissions,seminarsandbusinessbriefings.OurcommitteefacilitatesandencouragesinvestmentfromothercountriesintotargetedsectorsofWhateconomyandmaintainsactivepromotionofWhatthroughitsnetworkofcontactsindomesticandabroadareas.Nowadays,weareseekingforeigninvestmentinthefieldofcapitalconstruction,suchasimprovingoftapwatersystemandhighwayconstruction.Also,wearesettingupatanneryzoneinTong'erpu,thelargestleatherclothesproducingandwholesalingbaseinNorthChina.WeinviteSwisscompanieswithmostfavorablepolicestosetuptheirfirmsinanyformontanning,leatherprocessingandsewagetreatment.AnyinformationoninvestmentprojectsintoWhatandonbusinesscooperationwithfirmsinWhatishighlyappreciatedandwillbepassontoanyonewhohaveapproacheduswithinterestinsimilarproject.Youarealsoinvitedtoourcityforinvestigationandbusinesstour.Shouldyouhaveanyquestions,pleasefellfreetocontactus.Thankyouforyourattentionandlookingforwardtoyourpromptreply.Sincerelyyours,QimingDiCommercialAssistantForForeignEconomicRelations&TradeCommitteeofWhatCity
本文标题:外贸函电书写基本原则
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