体验商务英语2 Unit3

Unit3Companies公司ToenableSstotalkabout“companies”TofamiliarizeSswithvocabularyrelatedto“companies”TodevelopSs’listeningandreadingskillsToimproveSs’presentationtechniquesToenhanceSsbusinesswritingtechniquesbywritingamemoTeaching&LearningObjectivesOverviewVocabulary:DescribingcompaniesStartingUpCasestudy:ValentinochocolateListening:ReasonsforsuccessReading:CompanywebsiteSkills:PresentingyourcompanyCompaniesareinvolvedinmanyactivities,forexample,buying,selling,marketingandproduction,inarangeofdifferentindustries,suchasinformationtechnology,telecommunications,filmandcarmanufacture.Manywell-knowncompaniesaremultinationals,thesearecompanieswhichoperateinanumberofcountries.Multinationalsoftenhaveacomplicatedstructure.Thereisusuallyaparentorholdingcompany.Thiscompanyownsothercompaniesorpartsofothercompanies.Theseothercompaniesarecalledsubsidiaries.IntroductionA.Whichofthethesecompanieswouldyouliketoworkfor?Why?1afamilyownedcompany2amultinationalcompany3yourowncompany(beself-employed)B.Whichbusinesssectorswouldyouliketoworkin?◆Telecommunications/Media◆Transport◆Vehiclemanufacturing◆Engineering◆IT/Electronics◆Retailing◆Foodanddrink◆Construction◆Pharmaceutical◆Tourism◆Bankingandfinance◆OtherStartingupDescribingcompaniesA.Completethesentenceswithwordsandphrasesfromthebox.sharepriceworkforceprofitturnoversubsidiarymarketshareheadofficeVocabulary1.Theamountofmoneyacompanyreceivesfromsalesinaparticularperiodiscalledits____________.2.Themoneyacompanymakesaftertakingawayitscostisits___________.3.Acompanywhichismorethan50%ownedbyaparentcompanyiscalled___________.4.Theemployeesinaparticularcountryorbusinessarecalledthe_____________.5.Thepercentageofsalesacompanyhasinaparticularmarketisits_____________.6.Themainbuildingorlocationofalargeorganisationisits_______________.7.Thecostofacompany’ssharesisits____________.turnoverprofitsubsidiaryworkforcemarketshareheadofficesharepriceVocabularyDescribingcompaniesVocabularyDescribingcompaniesB.CompletetheextractfromacompanyreportwithappropriatewordsorphrasesfromtheboxinExerciseA.FinancialPerformanceIampleasedtosaythecompanyhascontinueditsexcellentperformance.Wearechanging,growinganddoingwellatadifficulttimefortheindustry.__________was€57.2million,anincreaseof15%onlastyear,and__________roseby5%to€6.4million.Weareahighlycompetitivebusiness.Wehaveincreasedour______________to20%.Consequentlyour____________hasrisenandisnowatanall-timehighof€9.6.TurnoverprofitmarketsharesharepriceFinancialPerformanceIncreasedproductionandstrongdemandhavehadapositiveeffectonourcashflow,soweareabletofinanceanumberofnewprojects.Wehavesuccessfullymovedtoournew___________incentralLondon.WearenowplanningtostartfullproductionattherecentlyopenedSpanish__________inOctober.Finally,thanksonceagaintoourloyalanddedicated___________.Ouremployeeswillalwaysbeourmostvaluableasset.headofficesubsidiaryworkforceDescribingcompaniesC.Completethechartwiththeinformationfromthebox.Thenmakesentencesaboutthecompanies.PeugeotBenettoncontainershipoperatorAmericanExpressFrenchJapaneseItaliandrugandchemicalmakerdrinkssupplierVocabularyCompaniesCiscoSystems思科系统：财富500强公司之一，总部所在地美国,主要经营网络设备。专门生产路由器(routers)等网络硬件的美国思科公司(CiscoSystems)是网络经济最热门领域中最成功的公司，营业额连年增长5成以上。Peugeot标致：财富500强公司之一，总部所在地法国,主要经营汽车。AmericanExpress美国运通：财富500强公司之一，总部所在地美国,主要经营多种金融。CompaniesBAYER拜耳：财富500强公司之一，总部所在地德国,主要经营化学。拜耳公司（BAYER）是世界知名的跨国公司，其成立于1863年的德国勒沃库森市，业务领域涉及医药保健、作物科学、材料科技以及化工等。并且发明了享誉世界的阿司匹林（Aspirin）、尼膜地平（Nimotop）等药物，为人类的健康做出了卓越的贡献。贝纳通公司(BenettonGroup)是一家意大利上市公司，拥有的品牌有UnitedColorsofBenetton,Sisley,Playlife,KillerLoop。DescribingcompaniesCompanyMainactivityNationalityCiscoSystemsInternetequipmentsupplierAmericanCarmanufacturerBacardiMartiniSpanishTravelandfinancialservicesproviderAmericanBayerGermanClothingmanufacturerSonyElectronicgoodsmakerMaerskDanishPeugeotFrenchDrinkssupplierAmericanExpressDrugandchemicalmakerBenettonItalianJapaneseContainershipoperatorVocabularyCiscoSystems,Inc.Itisamultinationalcorporationwithmorethan66,000employeesandannualrevenueofUS$39billionasof2008.HeadquarteredinSanJose,California,itdesignsandsellsnetworkingandcommunicationstechnologyandservicesunderfivebrands,namelyCisco,Linksys,WebEx,IronPort,andScientificAtlanta.PeugeotPeugeotisamajorFrenchcarbrand,partofPSAPeugeotCitroën.ItisthesecondlargestautomakerinEurope,behindVolkswagen.Peugeot'srootsgobacktopepper,saltandcoffeemillmanufacturingin1842andlaterbicyclemanufacturingattheendofthe19thcentury.ItsworldheadquartersareinParis,AvenuedelaGrandeArmée,closetoPorteMaillotandtheConcordeLafayetteHotelbutthePeugeotcompanyandfamilyisoriginallyfromSochaux,France.PeugeotretainsalargemanufacturingplantinSochauxwhichisalsohometothePeugeotMuseum.ThecompanyalsosponsorstheSochauxfootballclub,foundedin1928byamemberofthePeugeotfamily:theclub'sarmscontainalionlogosimilartoPeugeot‘s.BacardiMartiniBacardi-Martini,Ltd.engagesinbottlinganddistributingalcoholbeverages.Italsodistributesliquors.ThecompanyisheadquarteredinSouthampton,theUnitedKingdom.Bacardi-Martini,Ltd.operatesasasubsidiaryofBacardiInterna