chapter-14-Presenting-A-New-Product

Unit14PresentingANewProductNEUSchoolofBusinessAdministration2/Chapter14BackgroundBigBossmarketingteamhavemarchedswiftlyincoordinationwithnewmarketingstrategiesunderClive’scommends:KateissenttoholdaconferencewithdistributorsinAmerica.EdwardisbackfrommeetingswithfranchiseholdersofItaly,EgyptandGermany.DerekhasbeentoSouthfordComponentstoarrangetheproductionstomeetnewdeadlines.Donstaysatheadofficetocoordinatethenewcampaign.NEUSchoolofBusinessAdministration3/Chapter14MAKINGAFORMALPRESENTATION进行正式演讲DESCRIBINGANEWPRODUCT介绍新产品ASKINGABOUTDETAILS询问细节ObjectivesNEUSchoolofBusinessAdministration4/Chapter14Inthisunit…KatepresentsBigBosstofiftysalesagentsintheUnitedStates.DerekhassomeideasaboutBigBossMark2.HeshowsthemtoClive.DonmeetswithPhilWatsonandgiveshimanewdeadline.NEUSchoolofBusinessAdministration5/Chapter14Newwordsandexpressionsconcept思想／观念／概念committo对…做出保证、承诺indicate表明／显示territory地区／地方background背景资料tosumup总结capturethemarket占领市场emotions感情/情绪gestures手势movement活动ingenious机灵treatedplastic经过处理的塑料flexible易弯曲的adaptable能适应的conclude总结/终了upmarket高端市场NEUSchoolofBusinessAdministration6/Chapter14NEUSchoolofBusinessAdministration7/Chapter14Kate’spresentationKateisstillontripinAtlanta.SheisgoingtohaveaconferenceinTowerHotelwithdistributorsinAmerica.NEUSchoolofBusinessAdministration8/Chapter14Kate’spresentationKATEMCKENNA:Ladiesandgentlemen,thankyouverymuchforcomingthisafternoon.InthenexthourorsoI'mgoingtointroduceyoutoacompletelynewconceptintoymanufacture.Ishallbeginbytalkingaboutthemarketresearchwhichledtothedevelopmentofthisproduct.ThenIshallexplainthetechnicaldevelopments,theproductionandourmarketingstrategy.FinallyIshalloutlineourrecommendationsastohowyoucanmakethisproductasuccessinyourterritory.BytheendofthehouryouwillbeabletoseewhyBiburySystemsaresocommittedtothisnewventureandwhywearesoconfidentthatwecancapturetheAmericanmarket.Solet'sbeginwiththebackground...NEUSchoolofBusinessAdministration9/Chapter14ThesequenceofKate’sSpeechInthebeginningofthepresentation,Kategivesanoutlineofthecontentthatsheisgoingtostate.Listencarefullyagainandarrangethegivencontentbelowinsequence.①Thetechnicaldevelopment,theproduction&marketingstrategies②ThecommitmentofBiburySystemsinBigBoss&USmarket③Themarketresearch/thebackground④Therecommendationsforbusinesssuccess③Themarketresearch/thebackground①Thetechnicaldevelopment,theproduction&marketingstrategies④Therecommendationsforbusinesssuccess②ThecommitmentofBiburySystemsinBigBoss&USmarketNEUSchoolofBusinessAdministration10/Chapter14Asweknow,RepresentativeofRUYJAdvertisingcompany,PhilWatsonhasbeenaskedtomakesomechangesinhisdesignforthedisplayunitafterhisdiscussionwithEdwardandDonlasttime.However,duetothenewmarketingstrategiesBiburySystemisgoingtoimplement,someonehastodeliverythisupdatednewstoPhilWatson.NEUSchoolofBusinessAdministration11/Chapter14JENNYROSS:CanIspeaktoPhilWatsonplease?...ThisisJennyfromBiburySystems.PHILWATSON:Hello,PhilWatson.JENNYROSS:Phil,thisisJennyfromthemarketingdepartmentofBiburySystems.PHILWATSON:Hi,Jenny.How'slife?JENNYROSS:Complicated.I'vebeenleavingurgentmessagesforyouforthelastfewdays,butyouobviouslyhaven'tseenthem.Iamafraiditlookslikeourcompetitors,J.K.Toys,havegotsomethingthatisverysimilartoBigBoss.PHILWATSON:Ohno.Howsimilar?JENNYROSS:It'sbadnews.J.K.Toysarelaunchingtheirproductinsixweekstime.Sowehavedecidedtobringforwardourlaunchdateagain.CanyoubringoveryourdesignssoDoncanseethem?PHILWATSON:They'renotfinishedyet,butI'llbringeverythingIhave...NEUSchoolofBusinessAdministration12/Chapter14Understandingthedialogue1.HowisJenny’slife?2.HasPhilseenthemessagesthatJennyleftforhim?3.WhydoesJennyhavetocallupPhil?4.WhatdoesJennyaskPhildo?5.WhenisJKtoyslaunchingitsnewproduct?ComplicatedObviouslynotAcompetitorofBiburySystemshasgotaverysimilarproductandwillbelaunchingitverysoon.TobringoverthedesignstoDon.In6weeks.NEUSchoolofBusinessAdministration13/Chapter14LearnKate’strickAsHeadofSales,Kateissuretohaveabilitytoattractattentionandsellinaninfluentialway.NotonlyherelaborationonmarketpotentialforelectronictoysinAmericanmarket,buthersophisticated(老练的)knowledgetosellBigBossinanimpressiveway.CheckoutthenextpartofKate’spresentationandlearnherwaytoSPEAK.NEUSchoolofBusinessAdministration14/Chapter14KATEMCKENNA:...Sotosumup（=tosummarize),everythingindicatedthatthemarketwasreadyforahi-techproduct,aproductthatwouldappealtobothparentsandchildren,aproductthatletstheuserdecidethecharacterofthetoy.Ladiesandgentlemenletmeintroduceabreak-throughintoytechnology.Ladiesandgentlemen,IgiveyouBigBossBIGBOSS:MynameisBigBossInsixmonths'timeeveryonehereintheUnitedStatesofAmericawillbetalkingaboutBigBossandyou,myfriends,cantakeashareinmyincrediblesuccess.NEUSchoolofBusinessAdministration15/Chapter14KATEMCKENNA:Sotosumup,everythingindicatedthatthemarketwasreadyforahi-techproduct,aproductthatwouldappealtobothparentsandchildren,aproductthatletstheuserdecidethecharacterofthetoy.Ladiesandgentlemenletmeintroduceabreak-throughintoytechnology.Ladiesandgentlemen,IgiveyouBigBoss“.Parallelism&Repetition:toemphasizeandcaptur