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1南方高科企业画册文案目录科技演绎时尚足迹印证着梦想...企业简介...组织结构在创新中超越...科研开发...生产平台...产品结构倾力赢得市场...营销体系...售后服务沐浴关怀的阳光...领导关怀力量来自于凝聚...企业文化为品牌插上翅膀...关于品牌...未来发展结语ContentsScienceandtechnologycharacterizethevogue.Ourfootprintsverifyourdreams...Abriefintroductiontotheenterprise...OrganizationalstructureAlwaystranscendingininnovation...Scienceandtechnologyresearchanddevelopment...Productionplatform...ProductstructureGoingallouttowonthemarket...Marketingsystem...After-saleserviceBeingbathedinthesunshineofcare...CarefromtheleadershipStrengthcomesfromcohesion...CorporatecultureAddingwingstothebrandname...Aboutthebrandname...FuturedevelopmentConclusion2科技演绎时尚凭着智慧与梦想站在时代的前沿以科技演绎时尚用数码诠释生活soutec有神奇的双翅彰显个性,播种激情穿越时空,翱翔天际无限数码引领无限希望让世界从此不再有隔膜使人人感受完美时尚的生活Scienceandtechnologycharacterizethevogue.RelyingonwisdomanddreamStandingattheleadingedgeofthetimesUsingscienceandtechnologytocharacterizethevogueAndusingnumeralstoshowlifeSoutechasmiraculouswingsToshowupitscharacterandsowtheseedsofpassionCrosstimeandspace,andhoverintheskyTheunlimiteddigitaltechnologyisleadingtheunlimitedhopeLettingtheworldbidfarewelltoestrangementAndlettingeveryoneenjoyaperfectandfashionablelife足迹印证着梦想Ourfootprintsverifyourdreams企业简介“关于南方高科”广州南方高科有限公司是1999年5月在广州注册成立的国有高新技术企业。公司主要从事移动通信终端产品及其它数码电子产品的研发、生产和销售,是国家重点支持的研究开发中心及移动通信终端产品GSM/CDMA手机定点生产厂,也是广州市电子信息产业龙头企业。ABriefIntroductiontotheEnterpriseAboutSoutecCo.,Ltd.GuangzhouSoutecCo.,Ltd.isagovernment-ownedenterpriseofhighandnewtechnologyregisteredatGuangzhouinMay1999.TheCompanyischieflyengagedintheresearch,productionandsalesofmobiletelecomendproductsandotherdigitalelectronicproducts.Itisaresearchanddevelopmentcentersupportedbythegovernment,afixedmanufacturingplantofmobilecommunicationendproductssuchasGSM/CDMAmobilephones,andalsoaleadingenterpriseofGuangzhouCityinelectronicinformationindustry.南方高科总部坐落广东的“硅谷”——广州科学城,占地面积5.3万平方米,拥有年产量10003多万台手机产品生产线,是国内最大的手机生产制造基地之一。TheheadofficeofSoutecisintheSiliconValleyofGuangdong,GuangzhouScienceTown,takingafloorareaof5.3hectares,possessingaproductlinewiththeyearlyoutputofmorethan10,000,000mobilephones,andbeingoneofthelargestmanufacturingbasesofmobilephonesinChina.雄厚的研发实力和领先技术,强大的年生产能力,遍布全国的销售网络和形式多样的、混合型营销服务平台,让南方高科在短短的几年中实现了几何级数的快速增长,至2002年,南方高科实现销售总额21亿元,在中国电子信息百强企业中,名列第第53位,在广州地区排名第一。同年,南方高科的CDMA手机占国内市场份额的15%,居国内品牌第一,并成立了南方高科信息技术有限公司和南方高科电脑有限公司,开始涉足液晶显示器、笔记本电脑和移动通信增值业务等领域。ThegreatR&Dstrength,theadvancedtechnology,thepowerfulannualproductioncapacity,thecountrywidesalesnetworksandthemixed-typedmarketingserviceplatforms,haveenabledSoutectorealizefastgrowthofgeometricseriesinafewyears:uptilltheyear2003,itstotalsaleshadamountedtoRMB2.1billion,ithadrankedasNo.53inthetoponehundredenterprisesofelectronicinformationofChina,becomingNo.1inGuangzhouRegion.Inthesameyear,themarketshareoftheCDMAmobilephonesproducedbySoutecaccountedfor15%inthedomesticmarket,beingNo.1indomesticbrandnames.IthassetupSoutecITCo.,Ltd.andSoutecPCCo.,Ltd.,andhavesetfootinsuchfieldsastheliquidcrystaldisplay,thenotebookPCandtheValue-addedservicesofmobilecommunication.立志成为国际一流水平的移动通信终端和制造基地的南方高科,以手机为主打产品,同时涉足相关的IT业和消费电子领域,生产液晶显示屏、笔记本电脑等产品,并提供数据和增值服务,实现了企业的多元化发展,一个现代企业集团格局正逐步形成。Soutecaspirestobecomeaninternationallyfirst-ratebaseofmobilecommunicationendproducts.Ittakesmobilephoneasitsmajorproduct,alsosetsfootinrelatedITindustryandconsumerelectronicfields,suchastheproductionoftheLCD,thenotebookPCandsoon.Italsoprovidesdataandvalue-addedservices.Soithasrealizedpluralizeddevelopmentandisbuildingupamoderngroupcorporationgradually.“组织架构”——“朝气蓬勃的团队”OrganizationalStructure--TheYouthfulTeam在创新中超越Transcendingininnovation...4科研开发“科研,与数码时代同步”ScienceandTechnologyResearchandDevelopment“Scientificresearch,keepingabreastwiththedigitaltimes”南方高科的研发实力,始终处于国内前列:1996年,我国第一台数字GSM手机就诞生在南方高科研发人员手中,2000年,国内首家携自主研发手机独立完成国际权威机构的FTA认证,2001年,合作开发第一台GSMTD-SCDMA双模手机,2003年,率先加入TD-SCDMA产业联盟,占据2.5G和3G研发的制高点......Soutec'sR&Dstrengthisalwaysatthefrontwithinthecountry:In1996,thefirstdigitalGSMmobilephoneinourcountrywasborninthehandsoftheresearchersofSoutec;in2000,withthefirstindependentlydevelopedmobilephoneinthecountry,itpassedtheFTAauthenticationbytheinternationallyauthoritativeinstitution;in2001,incooperationwithothercompanies,itlaunchedthefirstGSMTD-SCDMAdual-modemobilephone;in2003,itwasthefirsttojointheTD-SCDMAindustryfederation,occupyingthecommandinggroundsof2.5Gand3GR&D...南方高科是国内掌握核心技术最全面的手机企业之一:Soutecisoneoftheinlandmobilephoneenterpriseswiththefullestmasteryofthecoretechnology:包括GSM手机软件技术、电磁兼容性设计核心技术、GSMTD-SCDMA第二代与第三代双模核心技术、移动通信与移动计算机、消费电子一体化核心技术、以及自主研发并获专利的具有复读功能的移动技术......SuchastheGSMmobilephonesoftwaretechnology,theelectromagneticcompatibilitydesigncoretechnology,thedual-modecoretechnologyoftheGSMTD-SCDMAofthesecondgenerationandthethirdgeneration,thecoretechnologyofintegrationofmobilecommunication,mobilePCandconsumerelectronicindustry,thepatentmobiletechnologyindependentlydevelopedcapableoflanguageduplicating...——“以市场为导向,占据研发的制高点”--BeingorientedbythemarketandtakingupthecommandinggroundofR&D生产平台“产业基地”南方高科是国内最大的手机生产和制造基地之一,年生产能力达到1000万台,拥有目前国内先进的手机生产线及装配线。严格的I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