高级综合商务英语1 彭青龙 Unit 2 Film Industry

UnitTwoFilmIndustry1.Lead-in2.TextA:TheHarryPotterEconomy3.TextB:China’sInvestmentinSilverScreenLead-in•HaveyouseentheHarryPotterfilmsorreadthebookseriesbefore?•Doyoulikethem?Lead-inWhoisyourfavoritecharacterinthefilms?Fantasyfilm•HarryPotterfilmsaregenerallyconsideredasatypicalexampleofFantasyfilms.Doyouknowanyotherfilmsthatalsobelongtothiscategory?Fantasy•Fantasyfilmsarefilmswithfantasticthemes,usuallyinvolvingmagic,supernaturalevents,make-believecreatures,orexoticfantasyworlds.StructuralAnalysisPara.MainTopicsPara.1-2AngeneralintroductionoftheHarryPotterseries.Para.3-16Adetailedillustrationofhowthisbookseriestransformedseveralcompaniesinvolvedandeventuallycreatedaglobalmass-mediafranchise.Para.17ThesuccessofHarryPotterisdifficulttosurpass.PartIQuestionsaboutPartIQ1.WhatisthefunctionofPara.1?ThedescriptionofthefactoryinPara.1givesreadersageneralideaofhowthemovieseriesgeneratedworkopportunityandthereforeexerteditsimpactoneconomy.Asculptorcreatesahugemonumenttowizardingmight.(Line3,Para.1)“Ahugemonumentwascreatedbyasculptortorepresentthepowerofwizards.”PartISentenceInterpretationPottermustconfrontthismenaceinbetweenworryingaboutsport,homeworkandgirls.(Line7,Para.2)Apartfromtheusualthingssuchassport,homeworkandgirls,whicheveryordinaryschoolboywouldhavetodealwith,HarryPotteralsohavetofacethethreatofVoldemort.PartISentenceInterpretationchurn(Line.2,Para.1)v.1.ifsomethingchurnswater,mudordust,itmovesitaboutviolently剧烈搅动，搅拌2.makesomething(esp.butter)bystirringvigorously生产（黄油）example:•Dirtroadsnowchurnedintomudbytherain.•Theychurnout3000toytrainseveryday.PartIWordsandExpressionsspackle(Line.4,Para.1)n.Trademark,abrandofquick-drying,plasterlikematerialforpatchingplasterwork.一种墙壁涂料的商标名v.涂墙粉于…usepowder(containinggypsumplasterandglue)mixedwithwatertofillcracksandholesinawallPartIWordsandExpressionsstifling(Line.3,Para.2)adj.itisusedtodescribeaplacethatisextremelyhot热得难受的orifasituationisstifling,itmakesyoufeeluncomfortablebecauseyoucannotdowhatyouwant.令人感到压抑的e.g.Lifeathomewithherparentsandtwosisterswasstifling.PartIWordsandExpressionsmenace(Line.7,Para.2)n.somethingthatislikelytocauseseriousharm威胁e.g.•Thebigholeoutsidethehouseisamenacetochildren'ssafety•Acarelessdriverisamenacetoallroadusers.PartIWordsandExpressionsQ1.What’sthemainideaofPartII(Para.3-Para.16)?J.K.Rowling’sfictionnotonlyhelpedtogeneratehugefinancialsuccessforseveralcompaniesinvolvedbutalsocreatedawholeindustryandtransformedtheHollywood.PartIIQuestionsaboutPartIIQ2.WhyWarnerBroswasinitiallyreluctanttomakethefilms?(Para.7-9)BecausemovieproducerswereworriedthatfantasywasoutoffashionatthetimeandAmericanaudiencesmightnotreadilyacceptatypicalBritishstory.What’smore,investmenttomakesuchafilmwasnotasmallfigure.PartIIQuestionsaboutPartIIQ3.WhatarethedifferencesbetweenthemodernblockbusterfranchisessuchasHarryPotterseriesandthe1990sblockbuster-films?(Para.10-12)Themajordifferencesare:nouseofstaractors,basedonknownpropertiessuchasbooksandcomicsanddirectedbyrespectedbutlittle-knowndirectors.PartIIQuestionsaboutPartIIQ4.Apartfromsellingbooksandmovietickets,whataretheothersourcesofrevenuefortheHarryPotterfranchise?(Para.14-16)Otherrevenuesourcesincludesalesoftoys,videogamesandanupcomingthemeparkinFlorida.PartIIQuestionsaboutPartIIPrecisely,itisCinderella–astoryofgreatnessoverlooked,chancediscoveryandeventualriches.(Line3,Para.3)ThestoryofhowHarryPotterserieswasdiscoveredandlaterbecameagreatsuccessisaCinderellakindofstory–atfirstthingsofgreatvaluewasoverlooked,thenthechanceofdiscoverycameandeventuallyitreceivedthefameandwealthitdeserved.PartIISentenceInterpretationCinderella’stransformationfromkitchengrunttobelleisbothdelightfulanddisruptive.SoithasprovedforthecompaniesinvolvedwithHarryPotter.(Line8,Para.3)Cinderella’schangefromapoorhouseservanttoabeautifulladyisnotonlyverydelightfulbutalsoquitechaotic.ThecompaniesinvolvedwithHarryPotterhadsimilarexperiences.PartIISentenceInterpretation…rivalpublishersweregripingthattherewasnopointbiddingagainstthefirmforachildren’stitle.(Line7,Para.6)Rivalpublishersbegantorealizethattheystandnochancetocompetewiththefirmintheareaofchildren’sbooks.PartIISentenceInterpretationtheprojectappeared‘tooBritishforthestudiosbuttoobigtobeaBritishproduction.’(Line8,Para.8)ThemovieprojecthadadistinctiveBritishflavor,oritwasseenasatypicalBritishstory.ButtheinvestmentswouldbesuchabigfigurethatonlytheHollywoodstudioscouldafford.PartIISentenceInterpretationStimulatedbyasteadysupplyofcomplexwork,localoutfitslikeDoubleNegativeandtheMovingPictureCompanyhavegrownincompetenceandcannowhandlejustaboutallthefilms’special-effectneeds.(Line5,Para.13)Havingworkedforthefilmseriesforacertainperiod,localcompanieslikeDoubleNegativeandtheMovingPictureCompanyarebecomingverycompetentinhandlinganyspecial-effectsthatthemovieneeds.PartIISentenceInterpretationadownwardtrendinsalesisalsoevidentforthecomputergamesmadebyElectronicArts…(Line5,Para.15)ThegradualsalesdeclineincomputergamesmadebyElectronicArtsisalsoeasytosee…PartIISentenceInterpretationdisruptive(Para.3)adj.topr