提升企业核心竞争力毕业论文

北京交通大学毕业设计（论文）中文摘要i中文摘要本文是对企业的核心竞争力来进行详细讨论。企业核心竞争力是企业长期形成的，蕴涵于企业内质中的，企业独具的，支撑企业过去，现在和未来竞争优势，并使企业在竞争环境中能够长时间取得主动的核心能力。在市场经济中，企业的竞争力来自企业所拥有的核心资源，正是由于核心资源的不可复制性和不可交易性带给了企业相对于竞争对手的市场势力，从而形成了企业的竞争优势。目前，随着我国市场经济的逐步完善，企业的竞争进入了新的历史阶段，打造企业的核心竞争力，提升企业的竞争能力成为企业所面临的重大问题。本文将以海尔集团为例，首先对企业核心竞争力的概念、特点以及形成过程进行了简单的论述，为后文做铺垫。然后对海尔集团核心竞争力形成的具体内容进行详细的分析。最后在总结海尔集团培育核心竞争力成功经验的基础上，结合我国的国情，就中国企业如何培育和提升核心竞争力提出了相应对策。关键词：企业核心竞争力；核心资源；海尔集团北京交通大学毕业设计（论文）ABSTRACTiiABSTRACTThisarticleiscarriesonthedetaileddiscussiontoenterprise'scorecompetitivepower.Enterprisecorecompetitiveabilityistheenterpriseformedforalongtime,containintheessenceofenterprise,enterprise'sunique,supportenterprisesinthepast,presentandfuturecompetitiveadvantage,andmaketheenterpriseinacompetitiveenvironmentcanbeobtainedinalongtimetheinitiativeofcorecompetencies.Inamarketeconomy,thecompetitivenessoftheenterprisesfromenterpriseownedbythecoreresources,itisnotthereplicationofcoreresourcesandcannotbetradedtotheenterpriserelativetocompetitors,marketpower,thusformedtheenterprisecompetitiveadvantage.Atpresent,alongwithourcountrymarketeconomygraduallyperfect,theenterprisecompetitionhasenteredanewhistoricalstage,makestheenterprise'scorecompetitiveness,improveenterprisecompetitionabilitytobecomeimportantissuesfacingtheenterprise.ThisarticleinthecaseofHaierGroup,firstofall,theconceptandcharacteristicsofthecorecompetitivenessoftheenterpriseandtheformingprocessweredescribedinsimple,forlater.ThenthecorecompetitivenessofHaierGrouptoformthespecificcontentofadetailedanalysis.FinallyinthesummaryofHaierGrouptofosterthecorecompetitiveness,onthebasisofsuccessfulexperience,combinedwithChina'snationalconditions,Chineseenterpriseshowtocultivateandenhancethecorecompetitivenessputsforwardthecorrespondingcountermeasures.Keyword：Enterprisecorecompetitive；Thecoreresources；HaierGroup北京交通大学毕业设计（论文）目录iii目录中文摘要...............................................................................................................................iABSTRACT.........................................................................................................................ii1绪论.................................................................................................................................11.1选题背景..............................................................................................................11.2选题的目的与意义..............................................................................................11.3国内外研究现状..................................................................................................21.3.1国内研究现状...........................................................................................21.3.2国外研究现状...........................................................................................21.3.3小结...........................................................................................................31.4研究内容..............................................................................................................31.5研究思路与论文结构..........................................................................................42企业核心竞争力的概念与特征.....................................................................................52.1海尔集团简介......................................................................................................62.2企业核心竞争力的形成过程..............................................................................72.2.1构成企业核心竞争力的要素.................................................................72.2.2影响企业核心竞争力形成的基本要素.................................................73海尔集团核心竞争力的培育方案.................................................................................93.1企业文化..............................................................................................................93.2品牌效应..............................................................................................................93.3企业战略管理........................................................................................................93.4售后服务..............................................................................................................93.5创新能力............................................................................................................113.5.1战略创新...............................................................................................113.5.2观念创新...............................................................................................113.5.3技术创新...............................................................................................113.6人力资源管理......................................................................................................93.6.1人力资源发展战略...............................................................................113.6.2立体人才培训体系...............................................................................12北京交通大学毕业设计（论文）目录iv4提升核心竞争力的策略与措施...................................................................................144.1以技术创新为核心策略