2014北京高考阅读理解真题

MultitaskingWhatisthefirstthingyouniticewhenyouwalkintoashop?Theproductsdisplayed(展示)attheentrance?Orthesoftbackgroundmusic?Buthaveyouevernoticethesmell?Unlessitisbad,theanswerislikelytobeno.Butwhileashop’sscentmaynotbeoutstandingcomparedwithsightsandsounds,itiscertainlythere.Anditisprovidingtobeanincreasingpowerfultoolinencouragingpeopletopurchase.Abrandstorehasbecomefamousforitsdistinctivescentwhichfloatsthroughthefairlydarkhallandouttotheentrance,viascentmachines.Asmellmaybeattractivebutitmaynotjustbeusedforfresheningair.Onesportsgoodscompanyoncereportedthatwhenitfirstintroducedscentintoitsstores,customers’intensiontopurchaseincreasedby80percent.WhenitcomestothebestshoppingstreetsinPairs,scentisjustasimportanttoabrand’ssuccessasthequalityofitswindowdisplaysandgoodsonslaes.Thatismainlybecauseshoppingisaverydifferentexperiencetowhatitusedtobe.Someyearsago,thefocusforbrandnameshoppingwasonafewpeoplewithsalesassistants’disprovingattitudeanddon’t-touch-what-you-can’t-afforddisplays.Nowtheriseofelectroniccommerce(e-commerce)hasopenedupfamousbrandstoawideraudience.Butwhilee-shopscanusesightsandsounds,onlybricks-and-mortarstores(实体店)canofferafullexperiencefromtheminutecustomersstepthroughthedoortothemomenttheyleave.Anotherbrandstoreseekstobemuchmorethanashop,butratheradestination.Andscentisjustonewaytoachievethis.Nowafamousstoreusescomplexman-madesmelltomakesurethatthesoftscentofbabypowderfloatsthroughthekiddepartment,andcoconut(椰子)scentintheswimsuitsection.Adepartmentstorehasevenopenedanewlab,invitingcustomersonajourneyintothestore’swindowstosmellbooks,potsanddrawers,insearchoftheirperfectscent.67.Accordingtothepassage,whatisanincreasinglypowerfultoolinthesuccessofsomebrandstore?A.Friendlyassistant.B.Uniquescents.C.SoftbackgroundmusicD.attractivewindowdisplay.68.E-shopsarementionedinthepassageto_______.A.ashowtheadvantagesofbrick-and-mortarstoresB.urgeshopassistantstochangetheirattitudeC.pushstorestousesightsandsoundsD.introducetheriseofe-commerce69.Theunderlinedword“destination”inParagraph5means_______.A.aplatformthatexhibtsgoodsB.aspotwheretravelersliketostayC.aplacewherecustomerslovetogoD.atargetthatastoreexpectstomeet70.Themainpurposeofthepassageisto______.A.compareandevaluateB.examineandassessC.argueanddiscussD.informandexplain67-70BACDChoosingtheRightResolution(决定)MillionsofAmericansbegan2014withthesameresolutiontheystarted2013with,agoaloflosingweight.However,settingweightlossasagoalisamistake.Toreachourgoaloflosingweight---theoutput,weneedtocontrolwhatweeat---theinput(输入).Thatis,wetendtocareabouttheoutputbutnottocontroltheinput.Thisisabadwaytoconstrucegoals.Thealternativeistofocusyourresolutionontheinput.Insteadofresolvingtoloseweight,tryanactionableresolution:“I’llstophavingdesertforlunch,”or“I’llwalkeverydayfor20minutes.”Creatingagoalthatfocusesonawell-specifiedinputwilllikelybemoreeffectivethanconcentratingontheoutcome.Recentlyanewsciencebehindincentives(激励),includingineducation,hasbeendiscussed.Forexample,researcherRolandFryerwantedtoseewhatworksbestinmotivatingchildrentodobetterinschool.Insomecases,hegavestudentsincentivesbasedoninput,likereadingcertainbooks,whileinothers,theincentiveswerebasedonoutput,likeresultsonexams.Hismainfindingwasthatincentivesincreasedachievementwhenbasedoninputbuthadnoeffectonoutput.Fryer’sconclusionwasthattheintensivesforinputsmightbemoreeffectivebecausedonotknoehowtodobetteronexam,asidefromgeneralruleslike“studyharder.”Readingcertainbooks,ontheotherhand,isawell-settaskoverwhichtheyhavemuchmorecontrol.Aslongasyouhavedirectcontroloveryourgoal,youhaveamuchhigherchanceofsuccess.Andit’seasiertostartagainifyoufail,becauseyouknowexactlywhatyouneedtodo.Ifyouwanttocutdownonyourspending,agoodgoalwouldbemakingmorningcoffeeathomeinsteadofgoingtoacafe,forexample.Thisisawell-specifiedaction-basedgoalforwhichyoucanmeasureyoursuccesseasily.Spendinglessmoneyisn’tagoalbecauseit’stoogeneral.Similarly,ifyouwanttospendmoretimewithyourfamily,don’tstopwiththisgeneralwish.Thinkboutanactionablehabitthatyoucouldadoptandstickto,likeafamilymovienighteveryWednesday.Inthelongrun,thesenewgoalscouldbecomeahabit.63.Thewriterthinksthatsettingweightlossasagoalisamistakebecause_______.A.itishardtoachieveformostAmericansB.itisfocusedtoomuchontheresultC.itisdependentontoomanythingsD.itisbasedonactionabledecisions64.InRolandFryer’sresearch,somestudentsdidbetterthantheothersbecause______.A.theyobeyedallthegeneralrulesB.theypaidmoreattentiontoexamsC.theyweremotivatedbytheirclassmatesD.theywererewardedforreadingsomebooks65.Accordingtothewriter,whichofthefollowingstatementsisagoodgoal?A.“I’llgiveupdesert.”B.“I’llstudyharder.”C.“I’llcutdownmyexpense”D.“I’llspendmoretimewithmyfamily”66.Thewriterstronglybelievesthatweshould________.A.developgoodhabitsandfocusontheoutcomeB.beoptimisticaboutfinalgoalsandsticktothemC.pickspecificactionsthatcanbeturnedintogoodhabitsD.setambitiousgoalsthatcanbalancetheinputangoutput63-66BDACTheBrownBearMywifeLauraandIwereonthebeach,withthreeofourchildren,takingpicturesofshorebirdsnearour