体验商务英语第二册Unit-11-New-Business

Unit11NewbusinessE.W.Howe(1853–1937)AmericannovelistNewspaper&magazineeditorQuotation‘Thereisalwaysplentyofbusiness,ifyouaresmartenoughtogetit.’QuotationsBusinessideasareallaroundyou.Theyarelurkinginyourgarage,inyourbasement,inyourkitchen,andinyourchildren’sroom.You’llfindtheminmagazineads,atyourneighbor’shouse,andatwork.Theyarerightthereinthevegetablesyoubroughtinfromtheyard...inthestackofpapersnexttoyourlaserprinter...inthebackofyourtruck...andatthebackofyourmind.Theroadtohappinessliesintwosimpleprinciples:findwhatitisthatinterestsyouandthatyoucandowell,andwhenyoufindit,putyourwholesoulintoit---everybitofenergyandambitionandnaturalabilityyouhave.---FOCUS---F--ollowO--neC--ourseU--ntilS--uccessfulStartingupAWhatconditionsareimportantforpeoplestartingnewbusinesses.Choosethethreemostimportantfromthelistbelow.•lowtaxes•skilledstaff•lowinterestrates•cheaprents•stableeconomy•goodtransportlinks•trainingcourses•highunemployment•astrongcurrency•governmentgrantsBWhicharethepublicorprivatesectorcompanies?•postoffice•TV/newspapers•energy•cars•rail•water•telecoms•airlinesStartingupStartingabusinessisoneofthemostexcitingthingsyoucando.Butitalsopresentschallenges.Theeconomicoutlookmaybeuncertain,butbyplanningaheadandtakingheedofexpertguidance,there'snoreasonwhyyoursmallbusinesscan'tgetofftothebestpossiblestartandgoontobeabigsuccess.Choosingacompanyname,findingpremises,hiringstaff,winningcustomersareallimportantstart-uptasks,thatarevitalyougetrightattheoutset.Beforeyougetgoing,it'scrucialyouhaveabusinessroadmap.Thiswillhelpyoumaketherightbusinessdecisionsandanticipateproblemsbeforetheyoccur.StartingnewbusinessesStartingupIneconomics,theprivatesectoristhatpartoftheeconomywhichisbothrunforprivateprofitandisnotcontrolledbythestate.Bycontrast,enterprisesthatarepartofthestatearepartofthepublicsector.Theprivatesectoremploysthemajorityoftheworkforceinsomecountries.However,insomeothercountries,thepublicsectoremploysmostoftheworkers.Someindustriesshouldalwaysbepublicly-ownedbecauseoftheirnationalimportance,safetyissues,uncertainreturnoninvestmentforinvestors,etc.Private&publicsectorcompaniesVocabularyEconomictermsAMatchtheeconomictermstotheirdefinitions.1interestrate2exchangerate3inflationrate4laborforce5taxincentives6governmentbureaucracy7GDP8unemploymentrate9foreigninvestment10balanceoftradea)totalvalueofgoodsandservicesproducedinacountryb)generalincreaseinpricec)costofborrowingmoneyd)priceatwhichonecurrencycanbuyanothere)percentageofpeoplewithoutjobsf)peopleworkingg)lowtaxestoencouragebusinessactivityh)moneyfromoverseasi)officialrules/regulations/paperworkj)differenceinvaluebetweenacountry’simportsandexportsVocabularyEconomictermsTheeconomyisstablefollowingtheproblemsofthepasttwoyears.Byfollowingatightmonetarypolicythegovernmenthasreducedthe________________to2%.Aftergoingupdramatically,thei________r_______isnowdownto8%.Thelastsixmonthshasseenaslightimprovementinthee_________r_____againstthedollar.TheG____hasgrownby0.15%.Exportsareincreasingandtheb_______oft_____isstartingtolookmuchhealthier.Theu____________r______continuestobeaproblemasitisstill16%.Inordertostimulatetheeconomyandattractf________i___________,thegovernmentisofferingnewt_____i__________aswellasmakingarenewedefforttoreduceg___________b____________.Finally,alargeskilledl______f______meanstherecouldbeattractiveinvestmentopportunitiesoverthenextfiveyears.BCompletetheeconomicprofile.inflationratenterestatexchangeateDPalanceradenemploymentateoreignnvestmentaxncentivesovernmentureaucracyabororceListeningStartingnewbusinessesAListentothefirstpartoftheinterviewandcompletetheextract.Whenyouarestartingyourowncompany,youhavetobevery___________.Youhavetobevery____________.Youhavetoknowwhatitisyou’redoing.Youneedto__________thebusiness–orthebusinessarenathatyouareintendingtogointo.Youneedtoresearchyour___________andbenchmarkyour_________oryourproductagainstyourcompetitors.Youneedgoodfamily________.Youneedgoodbackupfromyourfriends.Andprobablythemostimportantthingisthatyouneedagoodmentor,andthatneedstobea__________mentoraswellasa__________mentor.confidentdeterminedresearchcompetitorsservicebackupbusinesspersonalListeningStartingnewbusinessesBListentothesecondpartoftheinterview.WhichofthefollowingpointsdoesYvonnesayareimportant?-businessplan-relationshipwithyourbank-economicconditions-workforce-marketingcampaign√√√ReadingDevelopinganewindustrySicilyisanautonomousregionofItalyandisalsothelargestislandintheMediterraneanSea.Sicilyhasitsownuniqueculture,especiallywithregardtothearts,cuisine,architectureandlanguage.TheSicilianeconomyislargelybasedonagricultureandhasattractedsignificanttourisminthemodernageasitsnaturalbeautyishighlyregarded.ThearticledescribesamajornewindustryinSicily.Whatdoyouthinkitis?ASuccessintheshadowofEtnaTheSiciliancityofCataniahasbeensuccessfulinattractingnewelectronicsbusinesses.Thearticlelooksatsomeofthereasonsforthis.ReadingDevelopinganewindustryCataniaisanItaliancityontheeastcoastofSicily.ItisthecapitalofCataniaProvinceandthesecond-largestcityontheisland.