农副产品物流产业园建设项目可行性研究报告

*******物流集团有限公司[********现代农副产品物流产业园项目]可行性研究报告二00九年九月目录I目录第一章总论··············································································································1第一节概述········································································································1第二节研究结论··································································································9第二章项目建设必要性及意义····················································································11第三章投资环境及市场环境分析·················································································18第一节投资环境分析··························································································18第二节市场环境分析··························································································18第四章建设目标及建设内容·······················································································23第一节建设目标································································································23第二节建设规模································································································24第三节项目建设内容··························································································25第五章项目场址与建设条件·······················································································31第一节项目场址································································································31第二节建设条件································································································31第六章项目经营方案及设备系统·················································································36第一节物流中心的选择及定位··············································································36第二节主要物流设备设施····················································································36第三节物流中心经营及管理策略···········································································37第四节技术设备································································································39第七章工程技术方案································································································40第一节总体设计概况··························································································40第二节总平面布置·····························································································40第八章环境保护与安全·····························································································42第九章组织机构及劳动成员·······················································································43第一节组织机构································································································43第二节劳动定员及培训·······················································································43第十章投资估算及资金筹措·······················································································44第一节投资估算································································································44第二节资金筹措································································································49第十一章财务评价···································································································50第一节营业收入和营业税金及附加估算··································································50第二节总成本费用估算·······················································································52第三节项目盈利能力分析····················································································54第四节项目不确定性分析····················································································55第十二章政策需求····································································································57第一章总论1第一章总论第一节概述项目名称：*******现代农副产品物流产业园项目建设单位：************注册地址：************项目负责人：*******企业使命：打造中国都市现代食品物流平台；全面提升食品企业竞争力；致力成为中国食品物流第一品牌企业理念：诚信创新，高效回报企业目标：打造全国物流网络，创建国内冷链物流行业龙头企业，积极开发应用冷链物流信息技术，建立物流交易的电子商务平台，开拓冷链物流行业经营新理念、新思路。联系地址：****************************一、项目建设单位基本情况*******物流集团有限公司总部设在****市河西新城区，是一家以低温仓储为特色、以食品物流为主营业务、兼营配送、加工业务的现代化股份制集团物流公司。公司注册资本1.2亿人民币。由雨润集团前总裁毕国祥先生、日本住友株式会社等实力股东共同出资组建，具有强大的资金背景和技术优势。1、公司宗旨及目标：第一章总论2公司的经营目标是建立现代化的第三方物流体系，打造覆盖全国的物流网络，并建立电子商务交易系统，构织连接食品物流上下游的交易平台；服务宗旨是开发具有创意性和获利性的经营模式，在充分发挥公司的专业技术优势和规模优势的基础上，协同经营、管理、人才、品牌、信息等诸多因素，以快速周到、价格合理的服务来满足客户的需求。2、经营原则及范围公司将实行标准化经营，通过贮备外部物流资源，构建覆盖全国的物流网络，提供跨地区的综合物流服务。服务经营范围：（1）提供货物搬运、仓储服务；（2）提供第三方物流服务；（3）提供物流电子商务平台；（4）提供物流系统及物流方案设计；3、公司发展规划（1）发展战略公司的首要目标是满足城市的功能服务配套，建立城际销售网络和交易平台；通过建立全国的物流体系形成集聚效应和规模优势，提高企业的竞争力；最后通过建立电子商务平台，提供网上订单服务，利用信息化手段有效的整合内外物流资源。公司将采取标准化的管理，利用ERP系统对发货运输计划和仓储计划进行集成管理，支持库存补货计划自动化，同时可根据不同的发第一章总论3货计划制定运输计划，实现系统接口的有效连接。由于在物流业务中，零担占很大部分，属小批量，配货工作量大并对配送的要求很高，公司将通过网上订单，利用快速高效的反应来吸引客户，为其提供订货和配送服务，快速渗透高端物流销售市场。公司未来的发展目标是成为集第三方物流和第四方物流为一体的该冷链物流行业标准的制定企业。利用公司自身的技术优势、管理优势、资金优势和规模优势，建立一体化的食品供应链来满足市场的需要并提供所需的服务，同时保持效益的持续增长，使公司最终发展成为辐射全国的农副产品冷链物流骨干企业。（2）经营目标拟建设的*****现代农副产品物流产业园项目的规划为：到2011年，成为华北地区农副产品物流企业的领先者；成为具有全国影响力的农副产品交易平台；在华北地区初步建成农副产品物流配送网络，并形成现代化、科学化的物流企业形态。二、项目背景公司通过产权多元化、运作规范化、功能完善化、规模最大化的战略目标为先导，并在公司管理、市场占有、管理流程、员工业务水平、技术装备更新速度、行业影响力以及长期发展能力等多方面迅速提升。为了应对国内外物流行业日趋激烈的竞争，公司将打破传统的物流经营