我国旅游电子商务模式创新研究与平台设计

20117JISUANJIYUXIANDAIHUA1911006-2475201107-0179-042011-05-101964-1963-。121．1001012．100191、、、。、、。。J2EETP311Adoi10．3969/j．issn．1006-2475．2011．07．049ModelInnovationandPlatformDesignofTourismE-businessinChinaYUPing1LUYan-ling21．InstituteofTourismofBeijingUnionUniversityBeijing100101China2．CollegeofArtsandSciencesofBeijingUnionUniversityBeijing100191ChinaAbstractTherearefourbasictypesoftourismE-businessinChinatheyarenamelyinformationdisseminationtourismenter-priseindependentonlinesalessub-typetourismproductsonlinesalesandintegratedtourismproductsonlinesales．Thesepat-ternsarestillintheprimarylevelofE-commercetheyaredullsimilarandlackpersonalityanddepth．ThisarticlefirstlydoesdeepstudyofthefourtourismE-businessmodelsatthesametimeitcitesrelevantcasestoillustrateandthenanalyzesthecur-rentlimitationsexistingintourismE-businessmodelsfromseveralaspectsfinallyexplorestheinnovativeE-businessmodelsoftourismanddevelopingdirectionandfindsouttheplatformdesignoftheE-businesssystem．KeywordstourismE-businessE-businessmodelsE-businessplatformJ2EEportalframework0———。、、1-2。。。90。3。。11．1、、、。1．1．1。18020117。4。1．1．2、、、、、、。1234。。。。1．1．3。1234。、。1．1．4。123、4。、E、、、、、。、、。B2B、B2CB2G。。1．2512345。2、。。、。、、。、FAQs。2．1。90%。、。201171812．2C2C、C2B。C2C。。C2B。6。2．3。、。2．4、3G、、、、78。2．5、。9。、。、、、、、。3WebJ2EE10。3．111、、IT、、。J2EE、121。1WebEIP、Oracle/DB2/SQLServer、DominoOracleERP/SAP。、、、、、、Web。“”。182201173．23．2．12Portlets。Portlet。WebSpherePortalPortletWebPagePortletPortletBuilderPortletPortletAPIPortlet。2Web、WebWeb、、、、13。XML。。。。。3．2．2。WebSpherePortal。HTML、WMLcHTML。。WebSpherePortalportletPortlet。portlet。portletportlet14。WebSpherePortalHTMLportletWMLcHTML。portletPortlet-FilterportletHTMLWMLcHTML。4。1．J．200936-7．2．J．2009439-40．3．J．2006117-23．4．D．2009．5．D．2010．6．J．20057117-118．7．D．2006．8．J．2003253277-280．9．J．2009257130-133161．10．J．20063217277-279．11．J．2007112．12．J．20071184-185．13．WebJ．201018221．14．WebServiceJ．2009353335-338．