Company history 公司历史

Unit2aCompanyhistoryObjectives•ToenableSstodescribecompaniesandtheirhistories•Topracticereadingforspecificinformation•ToreviewthepastsimpleandprepositionsoftimePart1ThehistoryofVolkswagenStepIWords&Phrases1.GmbHabbr.德股份有限公司(=CompanywithLimitedLiability)2.Jointventure合资公司venture的本意是“风险”;joint是“共同的”所以合资公司就是2个或2个以上的公司一起成立的共同承担风险，按照出资比例分享利润的公司3.VolkswagenModels:Beetlenewbeetle.jpgGolfgolf.gifPASSATPASSAT.gifSANTANABORAPOLO4.世界汽车标志.doc•AsfarasIknow…据我所知Thefirstfactorywasfoundedin第一家工厂创建于……Thefirstfactorywaslocatedin…第一家工厂位于……Oneofthemostpopular…intheworld世界上最知名的……之一Europe’slargestcar-maker欧洲最大的汽车制造商StepIIIReading:VolkswagenLanguagePoints:People’scar:即指大众牌轿车：Volkswagen.Firstofall:首先；第一。例：Firstofall,letmesayhowgladIamtobehere.首先，我要说的是我来到这里感到很高兴。3.…startedworkonthe`people’scar’withmoneyhereceivedfromtheGermangovernment…;…startedproductionwithhisnewAmericanmachinery在这两个句子中，介词with意为：（表示使用的工具、手段、材料等）用；以；以、、、、、、方式。而在“TodayVolkswagenAGisEurope’slargestcar-makerwith242770employeesandaturnoverof$65bn”句子中，with的意思是为：拥有。阅读时请注意介词with在不同句子中的意思。Commercialproductionstoppedduringthewar…“thewar”一词在此指第二次世界大战5.…theBritishhelpedthelocaleconomybyordering20000cars…;ThecompanycontinueditsglobalizationbysettingupitsownproductionfacilitiesinAustralia…在这两个句子中，介词by意为：（表示方法、手段、方式）凭借；靠；用；通过。例如：It’snotfairtojudgepeoplebytheirappearance.以貌取人是不公平的。6.Instead,HeinrichNorHofftookoverasManagingDirector…instead:作为替代；反而；却。例如：Theydidn’tgobybus,instead,theywentthereonfoot.他们没乘公共汽车，而是步行去那儿的。7.VolkswagenbecameapubliclimitedcompanyvaluedatDM600m.介词at在此意为：（价格、速度、数额、程度等）以、达。例如：Theapplesweresoldat6penceapound.这苹果以每磅6便士的价格出售。8.…thefutureforVWlookseverybitasbrightasitspast.Everybitas…:完全一样；同样是。例如：Sheiseverybitasbrightascleverashersister.她像她姐姐一样聪明Speaking:usefulexpressions•manufacture制造•Thecompanystartedin…公司始建…..•Itexpandedrapidly…公司发展迅速•Inthefirstfewyearstheannualturnoveronlycameto开头的几年，年营业额仅达…•Becameapubliclimitedcompanyin…于…成为一家上市公司•Formedpartnershipswith…和…建立了伙伴关系•Whendidyourcompanyfirstregister?你们公司最早在哪里注册的？•Whattypeofproductdidyourcompanysellattheverybeginning?你们公司最初销售哪一类产品Part2CompanyProfile•Speaking:Formanorganigramofthegroupstructure.•MNETheholdingcompanycontrolsthethree•divisionsofthewholegroup.•DELSTARThisisthelargestcompanyintheengineeringdivision.ThecompanyhasaMajorsubsidiary,whichhasacontrollingstakeinasubsidiaryofitsown.大众(Volkswagen)旗下的10个品牌保时捷（Porsche）大众（Volkswagen）奥迪（Audi）兰博基尼（Lamborghini）斯柯达（Skoda）西亚特（Seat）宾利（Bentely）布加迪（Bugatti）斯堪尼亚（SCANIA）大众商用车(VWcommercialvehicle)Unit2bCompanyactivitiesObjectives•ToenableSstodescribecompanyactivities•Topracticereadingforspecificinformation•Toraiseawarenessofcohesionandconnectorsofadditionandcontrast•ToreviewthepresentcontinuousPart1InvestingincentralEuropeSpeakingSsdiscussreasonsforinwardinvestment.参考词语和表达•cheapworkforce低廉的劳动力•generousinwardinvestmentgrantsfromlocalgovernments当地政府对进口投资慷慨的资助•sloweconomicgrowthathome国内经济增长缓慢•rapiddevelopmentofcentral/easternEuropeancar-markets中、东欧汽车市场的迅速发展•goodlocationsforexportingtotheformerSovietUnion地理位置有利于向前苏联出口•HavingproductionfacilitiesinEuropeenablesAsianandUScompaniestoavoidrestrictionsonimportsintoEurope.中、东欧洲拥有生产基地使得亚洲和美国的公司可以避开进口欧洲的限制•Investmentsboostlocaleconomiesandaddtomarketgrowth.投资可以促进当地经济和市场发展。•Higherreturnsoninvestmentsduetolow-costs低成本有利于投资的高回报AveragesalaryallovertheworldSeeDoc.Part2DrivingeastwardsByPaulTaylorIstvannMateew,a32-year-oldproductionengineer,worksatAudi'sengineplantinGyor,westernHungary.Heearnsabout$400aweekbuthewouldearnaroundeighttimesasmuchfordoingthesamejobinGermany.Lowwagesarejustoneoftheattractionsfortheworld'sleadingcarcompaniesthatareinvestingineasternandcentralEurope.CompaniessuchasVWandFiathaveotherreasonsforinvestingsoheavilyintheeast.Withlow-costAsianimportsinwesternEurope,theybelievethatcheaperproductionintheeastisnotonlyawayofdevelopingnewmarketsbutalsonecessaryforprotectingthoseathome.Moreover,thebiginvestorsarealreadylookingbeyondtotheformerSovietUnionandthehugeprofitstheyhopetomakethere.•However,inspiteofalltheseadvantages,notallcar-makersarereadytobuyorbuildproductionfacilitiesintheeast.Somemanufacturersexpectwagesandcoststorisequickly.Althoughtherearesignsthatwagesareclimbing,itwillbeyearsbeforesalariesreachwesternlevels.•Inadditiontothecheaplabour,generousstateinvestmentgrantshavealsobroughtcar-makerstocentralEurope.Whatreallyattractsthem,however,isthefactthatsalesaregrowingbyupto41percentincountrieslikePolandandtheCzechRepublic.Withlowgrowthathome,theworld'slargestcar-makersthinktheirmoneyisbetterspentabroad.•Volkswagen,forexample,isspending$1.8bnonnewcarandengineplantsintheformerEastGermany.Furthermore,VWhasspentover$2bnbuyingandmodernisingSkoda,theleadingCzechcar-maker.Similarly,Fiathasacquired80percentofFSM,thelargestcar-makerinPoland,andisspending$830mondevelopingtwonewmodelsby2002.SaywhetherthefollowingsentencesareRightorWrong.Ifthereisnotenoughinformationtoanswer,chooseDoesn'tsay.•Lowpayisthebiggestattractionforinvestors.•CentralEuropeangovernmentaretryingtoattractinwardinvestment.•CentralEuropeanmarketsaregrow