O2O平台的盈利模式分析_以美团网为例_苏壬华

0+。O2O。、。、、、。O2O。11.1Groupon。201034、、。“”。。、、、。《2017》APP。1。2010。。“”“7”、“”“”“”。。2015。———————————————————————：2016“90O2O”201612620027。：1994-2014、1982-。O2O———AnalysisofProfitModelofO2OPlatform：TakeMeituanasanExampleSURen-hua；YANGYuan-yuan510545SchoolofManagementSouthChinaBusinessCollegeGuangdongUniversityofForeignStudiesGuangzhou510545China：、、。O2O。。O2O———、、O2O。Abstract:WiththegrowingpopularityoftheInternet,traditionalbusinessmodelisgraduallyclosedtotheelectronicmodel,networkmodel,informationtechnologymodel.O2Omodelhasgraduallybecomethemaindirectionofbusinessmodel.Underthefiercecompetitionbusinessenvironment,howenterprisescaneffectivelyoperate,andkeepsustainedprofit,aretheproblemsthatscholarsandentrepreneursconcernedabout.Thispaperanalyzesthedevelopmenthistory,financingsituationandprofitmodelofthetypicalO2Oplatform———Meituananddiscussesthecharacteristicsoftheplatform,thenputsforwardsomeusefulsuggestionsforthe020enterpriseandthelaterprofitgrowth.：O2OKeywords:O2OmodeMeituanprofitmodel：F274：A：1006-4311201731-0038-0420103420105122011320114201222013520131120151082016220166232017192017214“”“”、、13AppAppStore。“”1·38·ValueEngineering2010342010820117201452015120151220151082016120167、、A1200、B5000、、C3D770DSTE3018033G2002201034201152011112011122012320127201482014122015201510883.532.517%100033595.14%460163347031.2①O2O。、。201572015470。“O2O”。“”、、28。②20158500。③、、、O2O3。④。。2014、、、、。2。。。。。--。。2。2.12“”“”。。20156、、。“”。20153/、1.5/、1/、0.5/。20163333。“”“”。“”。201751800302.4300。。———“”。。3。3。20144602013180%60%。201572015470190%。。20152015。42016201798.269.29。2.2、。①。、。·39·。②。。。③。。。33.1。“”。。“”。。、、、、、、58、。3.2。。。。。3.3、、。。。3.4。。。“。。”4O2OO2O。、。4.1。。。。。。。4.2、。4.3。。。。。。。4.4“”。。。2013A2014A2015A2016E2017E2018E2019EGMVSales*/GMV/EBITDA248.0015.00---2.7712.202.77676.0028.00---23.9423.0023.941,848.0065.001.140.6217.58103.4248.30105.373,983.00132.001,143.000.298.6694.9586.0098.207,498.00287.001,143.000.153.9863.56196.9069.2912,747.00560.001,143.000.092.0445.01401.4036.6018,810.00920.001,143.000.061.24199.82694.50143.0041806.35/.·40·ValueEngineering0、。。。11.1、。。1.2。。。。。22.1。①、、、。②。③、、、“、、”。。①。②。③。。①。———————————————————————：1978-。ResearchonCostManagementinConstructionStageofEngineeringProjectSONGYin-zhong210007NanjingFreeManEngineeringCostConsultingCo.Ltd.Nanjing210007China：。。Abstract:WiththerapiddevelopmentofsocialeconomyinChina,theconstructionindustryisshowingaflourishingdevelopmenttrend,andpeoplearepayingmoreandmoreattentiontothemanagementofconstructioncost.Thecostmanagementinconstructionstagehasanimportantinfluenceontheoverallprojectcost,inviewofthis,takingtheconnotationandstatusquoofcostmanagementinconstructionstageasthebreakthroughpoint,theeffectivestrategyofcostmanagementinconstructionstageofengineeringprojectwaselaboratedinthispaper,inordertoprovideusefulreferenceforcostmanagementofengineeringproject.：Keywords:engineeringprojectconstructionstagecostmanagement：TU723.3：A：1006-4311201731-0041-02。：[1].[D].2016.[2].O2O———.[3]JIANCHXILCH．CooperationinGroup-BuyingAuction[J]．JouralofSystemandSystemsEngineering2006(5):1-8.[4].、、……[J].20152571232-37.[5].“”O2O[J].20154910943.[6].O2O———、、[J].20164140286-88.[7].[J].2015940-4143.[8]MASAKIHTOKURKM．AnOptimalCoalitionFormationamongBuyerAgentBasedonaGeneticAlgorithm[J]．LectureNotesinComputerScience2003(18):759-767.·41·