您好,欢迎访问三七文档
当前位置:首页 > IT计算机/网络 > 电子商务 > 基于NFC技术的移动电子商务盈利模式创新研究
目录摘要..........................................................................................................................................1Abstract....................................................................................................................................1绪论........................................................................................................................................31.1背景和意义.............................................................................................................31.2国内外研究进展.....................................................................................................31.3主要内容.................................................................................................................4第1章移动电子商务与移动支付........................................................................................61.1移动电子商务............................................................................................................61.1.1移动电子商务概念.........................................................................................61.1.2移动电子商务发展现状.................................................................................61.1.3移动电子商务的应用方式.............................................................................71.2移动支付....................................................................................................................81.2.1移动电子商务支付的概念.............................................................................81.2.2移动电子商务支付的优势.............................................................................91.2.3移动电子商务支付的分类.............................................................................9第2章NFC技术...................................................................................................................142.1NFC技术..................................................................................................................142.2NFC技术的应用状态..............................................................................................142.3NFC技术的发展现状..............................................................................................152.3.1NFC技术在国外的发展情况.......................................................................152.3.2NFC技术在我国的发展情况.......................................................................17第3章NFC技术下移动电子商务的盈利模式...................................................................193.1NFC技术下移动电子商务的应用模式..................................................................193.1.1NFC技术与手机结合...................................................................................193.1.2移动运营商主导下的移动支付业务...........................................................193.1.3移动运营商和金融机构合作下的移动支付业务.......................................203.2NFC技术下移动电子商务的盈利模式..................................................................203.2.1移动运营商主导型的盈利模式(以Felica为例).................................213.2.2金融机构主导型的盈利模式(以STK卡为例).......................................223.2.3第三方主导型的盈利模式(以PayBox为例).........................................233.2.4多方合作型的盈利模式(以O2Wallet为例).........................................25结束语....................................................................................................................................27参考文献................................................................................................................................281基于NFC技术的移动电子商务盈利模式创新研究刘超摘要:随着智能手机和互联网、无线通讯技术的迅速发展,移动电子商务已经走入人们日常生活的各个领域,得到了我国政府和多家企业的高度重视。NFC技术应用范围正在逐渐扩展开来。作为一种新兴的支付手段,NFC支付跨越电信、金融、第三方支付、移动互联网几大行业,它无疑是一项具有打造产业链能力的全新业务。本论文首先讨论了移动电子商务的概念、发展情况以及应用形式并从中单独提炼出移动支付体系进行了剖析;其次综述了NFC技术的概念、应用形式与发展现状;最后将NFC融入到移动电子商务中的移动支付体系中分析了NFC技术在移动电子商务近距离支付中的现有应用模式,进而创新地对现有应用模式进行归纳总结,提出了四种基于NFC技术的移动电子商务盈利模式,分别为:移动运营商主导型的盈利模式、金融机构主导型的盈利模式、第三方主导型的盈利模式、多方合作型的盈利模式这四种盈利模式,每种盈利模式均辅以一个案例进行剖析,最后分析并阐述了各模式的优缺点,以便为日后的NFC技术在移动电子商务近距离支付的相关研究提供帮助与推进作用。关键词:NFC技术;移动电子商务;盈利模式Researchonthemobilee-businessprofitmodelinnovationbasedontheNFCtechnologyAbstract:AssmartphonesandtheInternet,wirelesscommunicationtechnologyrapiddevelopment,mobileelectronicbusinessisintoPeople'sDailylifeinallareas,gotourgovernmentandanumberofcompaniesofhighattention.NFCtechnologyapplicationscopeisgraduallyspread.Asanewmeansofpayment,NFCacrosstelecommunications,finance,paythethirdpartypay,mobileInternetseveralbigindustry,itisundoubtedlyahastheabilitytocreatethenewindustrialchainbusiness.Thispaperfirstdiscussestheconceptofmobileelectronicbusiness,itsdevelopmentsituationandapplicationformandtoseparateoutmobilepaymentsystemareanalyzed;NextreviewedtheNFCtechnologyconceptsandapplicationsofformanddevelopmentpresentsituation;ThelastwillmoveintotheNFCelectroniccommerceofmobilepaymentsystemanalyzestheNFCtechnologyinmobileelectronicbusinesspayclosetheexistingapplicationmode,andinnovationtothepapersummarizestheexistingapplicationmode,andputsforwardfourkindsofNFCtechnologybasedonthemobilee-businessprofitmodel.Respectivelyis:mobileoperatorsleadingtheprofitpatternoffinancialinstitutions,leadingtheprofitp
本文标题:基于NFC技术的移动电子商务盈利模式创新研究
链接地址:https://www.777doc.com/doc-4204728 .html