自考 电子商务英语考试重点

Unit1Importanttermse-businessprocess电子商务流程onlinemarketing在线营销Word-Wide-Webinterface万维网接口financialtransaction财务往来businessmodel商务模式customerservice客户服务disputeresolution解决争端customerrelationshipmanagement客户关系管理electronicbillingandpaymentsystem电子付兑与付系统shippingdocument运输单EDI电子数据交换Customsclearance清关Finalcustomer最终用户Creditcardverification信用卡鉴别Marketniche市场领域Softwaremodule软件模块Importantsentences1.它已成为各贸易和商务的强有力的手段。Ithasbecomeapowerfulmediumforcommerceandbusinesstransactionofallkinds.2.电子贸易指网上财务往来，电子商务指所有形式的网上交易。e-commercereferstofinancialtransactionsoverthewebande-businessreferstoallformsoftransactionsovertheWeb.3.客户服务已经是并将继续是一个主要的竟争因素。Customerservicehasbeen,andcontinuestobe,amajorcompetitivefactor.4.电子商务的交易通常涉及几个互动的步骤。E-businesstransactionsofteninvolveseveralinteractivesteps.5.那将给你极大的竟争优势。Thatwillgiveyouaseriousadvantageoveryourcompetition.6.当你的公司电子商务化后，你与客户间的关系就改变了。Whenyoubecomeane-businessyoutransformyourrelationshipwithyourcustomers.7.客户关系管理在你的商务程序中起决定用。Yourmostcriticalbusinessprocessiscustomerrelationshipmanagement.8.我们必须尽最大可能利用我们已有源。Wemustmakethebestpossibleuseoftheresourceswehave.9.男孩们依次被召入会见考官。Theboysweresummonedinturntoseetheexaminer.10.他做一切事情都不考虑后果。Hedoeseverythingregardlessoftheconsequences.11.法官的权利由法律规定。Thepowerofajudgearedefinedbylaw.12.商业电视是有效的广告宣传工具。Commercialtelevisionisaneffectivemediumforadvertising.13.他们向她表示热烈欢迎。Theyextendedawarmwelcometoher.14.我把参考书放在书桌旁以便使用。Ikeepmyreferencebooksnearmydeskforconvenience.15.我们处在历史的紧要关头。Weareatacriticaltimeinourhistory.16.在那一瞬间，我以为他要拒绝了。JustforaninstantIthoughthewasgoingtorefuse.17.在过去的数年中，因特网已经从一个仅用于科研的网络发展成了一个使新一代商务模式成为可能的平台。Overthelastfewyearstheinternethasevolvedformbeingascientificnetworkonly,toaplatformthatisenablinganewgenerationofbusiness.Unit2ImportanttermsJust-In-time/DirectSiteDelivery及时供应制bandwidth带宽targetmarket目标市场DigiCash电子现金deliveryandpaymentmechanism交货与付款机制searchengine搜索引擎URL统一资源定位器PGP一个基于RSA公匙加密体系的邮件加密软件Downwardindustrytrend行业下滑costoverruns成本超支hackerintrusion黑客入侵computervirus计算机病毒Profit/lossstatement损益表Cash-flow现金流量Balancesheet资产负债表tangiblebenefit有形利益intangiblebenefit无形利益R&D研究与开发Importantsentences1.我们扼要说明了我们对该建议的反对意见.Weoutlinedourmajorobjectionstotheproposal.1.报告中有一段谈到工作中的事故问题.Thereporthasasectiononaccidentsatwork.2.这辆汽车很废汽油.Thecarconsumesalotoffuel.3.你可以把不重要的细节删除.Youcancutouttheunimportantdetails.4.这项新的税收将迫使公司采用节省能源的措施.Thenewtaxwillforcecompaniestoadoptenergy-savingmeasures.5.提高了生产力理应增加工资Improvedproductivityjustifiesanincreaseinwages.6.只要买了保险就不会遭受损失.Whenyouareinsured,youaresecureagainstloss.7.务必打个电话让我们知道你已安全地回家.Besuretoringandletusknowyou’vegotbacksafely.9．健康欠佳可能成为取得成功的障碍Poorhealthmaybeabarriertosuccess.10．该公司宣布率润增加Thecompanyhasdeclaredanincreaseinprofit.11．他悉心好学弥补了经验不足Hislackofexperiencewasbalancedbyhiswillingnesstolearn.12．你必须有计划地安排些步以便将你的提议变成现实。Youmustlayoutthestepstomakeyourproposalareality.13.该计划应对如何达到目标市场描述。Theplanshoulddescribehowthetargetmarketsaretobereached.Unit3ImportanttermsPlanninghorizon规划远景businessunit营业单位distributionchannel配销渠道businessprocessre-engineeringBPR流程再造CRM客户关系管理buy-in补偿购入board董事会earningspershare每股收益returnoninvestment投资利得率legalentity法人实体businessunit(BU)经营单位neweconomy新经济enduser最终用户B2B企业对企业的营销模式B2C企业对客户的营销模式brick-and-mortarenterprise实体企业marketshare市场份额netloss净亏损strategicobjective战略目标discounterprice折扣价格planninghorizon计划周期enterprisewide企业范围的Importantsentences1．我们要尽快做出决定.Itisimperativethatwemakeaquickdecision.2．旅行课开阔人的眼界.Travelbroadensone’shorizons.3.我们很有可能得到这笔钱.It’squitefeasiblewe’llgetthemoney.4.在多数情况下,这种疼痛很快就消失Inmostcases,thepainsoongoesaway.5.税收增加已经影响了我们所有人.Thetaxincreaseshaveaffectedusall.6.评价一个人要充分考虑他的成绩.Weshouldtakefullaccountofhisachievementswhileevaluatingsomeone.7.我们有够十个人吃的食物吗?Dowehavesufficientfoodfortenpeople?8.她对这消息的反应如何?Whatwasherreactiontothenews?9.他的写作方法别具一格.Hewritesinaveryindividualway.10.你有能力把这工作做好.Youhavethecapabilitytodothisjobwell.11.儿童的鞋子并不便宜----反而更贵.Children’sshoesaren’tcheap–quitethereverse.12我们要在吃饭前把一切规划好.Weshouldgeteverythingplannedoutbeforedinner.13.正如把电子商务战略融入整体商务战略种是重要的一样,把商务平价系统融入进来也同样重要.Justasitisimportanttointegratethee-businessstrategyintotheoverallbusinessstrategy,itisequallyimportanttointegratebusinessmeasures.14.这一前景理论上可行,但实际上吹嘘过渡.Whilepossibleintheory,thepromisewasclearlyoversold.15.为了获得市场份额,他们必需竭尽全力.Togainmarketshare,theywillgotogreatlengths.Unit4ImportanttermsChoppingoutmarginsonsales削减销售率润searchengines搜索引擎theinventory/orderingsystem存货/订货系统pricingstructures价格体系amail-orderoperation通过邮购运作生意的方法siteloyalty对网站的忠诚度thephysicalword现实世界automaticreplenishment自动再补给thelocalpricing当地商店定价方法abackorder延期交货CEO总裁,首席执行官UPS联合包裹快递公司Federalexpress联邦快递公司apples-to-applescomparison同类比较customerservice客户服务commercialsuicide商务自杀onlineandoffline线上和线下timelydelivery及时送货best-priceguarantee最佳价格保障profitmargin率润nationalcatalog全国商品目录mail-orderpricing邮购定价productreturn产品回转privacypolicy保护隐私的措施Importantsentences1．你能确定我们定了房间吗?Canyoumakesurethatwehavearoomreservation?2．现代火车都有自动门.Moderntrainshaveautomaticdoors3．一个公司的老字号并不一定能保证其质量.Afamousoldnameonthefirmisnotnecessarilyaguaranteeofquality.4．我们要提前准备所有申请材料.Wemusthavealltheapplicationmate