huawei 华为战略分析(原创版)

ALWAYSATYOURSERVICETaoYuanyuanJaneWangWenLicyLiuchenquCanXiMingjiaFancyZhouYingxinInshin11430141143018114302011430571143058TeammembersZhouMengyuanVera1143059BackgroundinformationPrivateenterpriseinchinaFortune500intheworldleadingglobalICTsolutionsprovider.productsandsolutionshavebeendeployedinover140countriesservingmorethanonethirdoftheworld'spopulation.networks,pipesandcloudcomputingfields.CorevaluesCustomers:Huaweiexiststoservecustomers,whosedemandsarethedrivingforcesbehindhisdevelopment.Concernforsurvival,growth,Philosophy:Integrity:behavehonestlyandkeepourpromises,winningourcustomers'trustandrespect.Dedication:createvalueforcustomersimproveourcapabilitiesultimatemeasureofthevalueofanytechnology,product,solutionorprocessimprovement.Concernforemployee:valueemployees'contributionsandrewardthemaccordingly.succeedthroughteamwork.Byworkingcloselyinbothgoodtimesandbad,welaythefoundationforsuccessfulcross-culturalcollaboration,streamlinedinter-departmentalcooperationandefficientprocesses.Vision&MissionToenrichlifethroughcommunication.visionTofocusonourcustomers'marketchallengesandneedsbyprovidingexcellentICTsolutionsandservicesinordertoconsistentlycreatemaximumvalueforourcustomersmissionOverallIndustryTraditionalversion:dominatedbytheadvancedcompaniesfromhighly-developedcountries.Newversion:companiesfromemergingcountries(China&India)growingrapidly.ICTindustrytechnology-orientedhumanresourceprovidetechnologiesandservicesequipmentMainproductsandservicesaleadingglobalICT(information,communication,telecom)solutionprovider.Mainproducts:FiveforcesframeworkCompetitorrivalrypotentialentrantssupplierspowersellerspowersubstitutesthreatThreatofentrybyPotentialentrants1234scaleorexperienceAccesstosupplyDifferentiationeconomicsofscaleCompetitiverivalrywithintheindustryCompetitorbalanceIndustrygrowthrateSwissEricssonco.biggestelectronicequipmentmanufacturerbigpossibilityrevolutionofnewtechnologyBargainingpowerUS/Europenationalsecurityconcernsregionalvodafonesignedalong-termcontractwithhuaweiinexchange,itaskaoverallevaluationcoveringallthebusniessdepartmentsofhuaweiMaturemarketPolicyrestrictionBuyersBargainingpowersophisticatedindustrylineessentialinputthecostofselecting,recruiting,training,managingisveryhighHumanresourcesCoreproductsSellersPESTELAnalysisPESTELAnalysisPOLITICALECONOMICSOCIALTECHNOLOGICALENVIRONMENTALLEAGELPOLITICALGovernmentsupportforhightechnology--Shenzhengovernment'sregularsurpport--specialplanof10billion--planHUAWEIsci-techcityGovernmentsupportforindependentinnovation--abigsupplierforthegovernmentGovernmentsupportforprivateenterprises--onlyonecompanythathasnotgonepublicontheFortune500list--looselandquotaECONOMICdemandcausedbythegreatdevelopmentofChinainthe1980sand1990scorecompetenceofeconomicdevelopmentrichresources,cheaplabor--innovationthetrendofglobalizationChina'sentryintoWTOSOCIALprofoundreexaminationofMao’sRevolution--respectforrealintellectualsthereformandopennessofthewholecountryreversedformerlyinappropriateviewofthepublicescalatedprotagonistconsciousnessofcitizensslowlybuiltgoodreputationinthepublic--diligenceanddown-to-earthspirits--high-qualityproductsmadebyeliteswithoutflashyadvertisementsTECHNOLOGICALthesectionofthemarketforthiskindoftechnologyisalmostblankinmainlandChinaENVIRONMENTALaprovideroftelecommunicationsnetworknotdependentontheenvironmenttoproviderawmaterialsalmostnonegativeexternalitytotheenvironmentLegalTheanti-monopolylawofthePeople'sRepublicofChina--telecommunicationsitself:naturalmonopolyandlong-termdevelopment--achancetocompetewiththeformerlystate-runpowerfultelecommunicationsgroupssuchasCHINAMOBILandCHINATELECOM.TheregulationsofWTO--theprincipleofdiscriminatory--anti-protectionismWedonotengageinanydiversionofresourcesandseniormanagementofenergynon-relateddiversificationbusiness.FocuseddifferentiationEfficientuseIndustrytrendsLaborInternationalstrategyBrandmanagementIn2008,ranksNo.3inworldwidemarketshareofmobilenetworkequipment.In2008,ranksNo.1inmobilebroadbanddeviceshavingshippedover20millionunits.In2009,ranksNo.2inglobalmarketshareofradioaccessequipment.In2013,ranksNo.3inglobalmarketshareofmobilephone.In2006,HuaweiselectsasapreferredtelecomsequipmentsupplierandsignsGlobalFrameworkAgreementwithVodafone.In2008,HuaweifirstlargescalecommercialdeploymentofUMTS/HSPAinNorthAmerica,forTELUSandBellCanada.In2011,HuaweiunveiledtheGigaSiteandsolutionU2Netarchitecture.In2011,Huaweibuilt20cloudcomputingdatacenters.In2011,Huaweiestablishedthe2012Laboratories.In2006,HuaweiestablishesShanghai-basedjointR&DCenterwithMotorolatodevelopUMTStechnologies.In2010,HuaweiestablisheditsCyberSecurityEvaluationCentreintheUK.In2010,HuaweisignedaVoluntaryGreenAgreementwiththeChinaMinistryofIndustryandInformationTechnology(MIIT).Strategyinaction-organizationforsuccessProcessRelationshipStructureHuaWei'sstructurethematrixstructureadvantages:1)haveintegratedknowledge2)allowdualdimensions3)flexibledisadvantages:1)adecisionmadewillbelate2)peoplewillnotbecleartheirtask3)cause