ACCENTURE：管理咨询经典

3/9/2020©AndersenConsulting20001Lecture–ManagementConsulting:AnIntroductionJürgenZech2001April3/9/20202AGENDAIntroduction/ExpectationsExampleconsultantcompanyConsulting:Nature,Trends,CareersSelectedMethods(frameworks)Research(somebasics)Graphics(fromdatatochart)3/9/20203AGENDAIntroduction/ExpectationsExampleconsultantcompanyConsulting:Nature,Trends,CareersSelectedMethods(frameworks)Research(somebasics)Graphics(fromdatatochart)3/9/20204OurMission:Helpingourclientscreatetheirfuture.ACCENTURE:MISSIONANDVISIONOurVision:Tobecomeoneoftheworld'sleadingcompanies,bringinginnovationstoimprovethewaytheworldworksandlives.3/9/20205•OneGlobalFirm–Acttoenhancethecollectivevaluesoftheglobalpartnership,whilesustaininglocalculture.•Stewardship–Thinkfutureoriented;actandinvesttobuildastrongerfirmfortomorrow.•Integrity–Actwithopennessandhonesty.Always.•RespectfortheIndividual–Treateachpersonaswewouldliketobetreated.•QualityClientService–Understandandmeetclientexpectations100percentofthetime.•BestPeople–Arehighlycompetentandmakeacommitmenttoexcellence,teamwork,andthesuccessofourclients.ACCENTURE:COREVALUES3/9/202061989•AndersenConsultingbecomesaseparatebusinessunitfromArthurAndersen•$1.6billion•21,400employees1991•Horizon2000Initiativetodevelopmissionandstrategicplan•$2.3billion•25,000personnel1993•AndersenConsultingissuesitsfirstannualreport•$2.9billion•27,000employees1997•AndersenConsultingcreatesaglobalnetworkofcommunications-focusedsolutioncentersinanefforttosetthestandardforspeedandqualityofperformance•$6.6.Billion•53,000employees1998•$8.3billion•65,000employees2000•JoeForehandbecomesManagingPartnerandintroducesthe100DayPlan•AndersenConsultingwinsarbitrationagainstArthurAndersen01.01.01•Accenture,formerlyknownasAndersenConsultingACCENTURE:IMPORTANTMILESTONES3/9/20207ACCENTUREGLOBALLYEmployees:over65,000Countries:48Revenue‘99:8,9BillionUSDClients:•ThevastmajorityofFortune30mostprofitableglobalpubliccompanies•Nearly75%ofFortune200globalcompanies•100ofthemostsignificant“IndustryStandard”Internetcompanies3/9/20208ACCENTURE:DEVELOPMENTOFREVENUES(U.S.Billions)1993$2,8761994$3,4521995$4,2241996$5,3021997$6,6471998$8,33/9/20209ACCENTURE:GLOBALPERSONNELGROWTH199753,426199644,801199538,027199432,711199865,1343/9/202010AmericasEMEAIAsia/PacificHamburgFrankfurtMünchenDüsseldorfBerlinWienZürichASG–Austria,Switzerland,GermanyACCENTUREINASG•2,750Employees•7Offices•Revenues:1,24Mrd.DM3/9/202011GlobalCompetitiveOverviewStrategyDigitalEquipmentMcKinseyAndersenConsultingOrganizationProcessesInformationTechnologyBusinessProcessManagement(Outsourcing)CapGeminiSogetiUNISYSIBMComputerSciencesEDSBostonConsultingBoozAllen3/9/202012ACCENTURE:MARKETUNITSFinancialServices•Banking•HealthServices•InsuranceProducts•Automotive,IndustrialEquipment,Travel&Transportation•Consumer&PharmaceuticalProducts•RetailCommunications&HighTech•Communications•Electronics&HighTech•Media&EntertainmentResources•Chemicals•Energy&NaturalResources•UtilitiesGovernment3/9/202013ACCENTURE:SAMPLECLIENTLIST3/9/202014AGENDAIntroduction/ExpectationsExampleconsultantcompanyConsulting:Nature,Trends,CareersSelectedMethods(frameworks)Research(somebasics)Graphics(fromdatatochart)3/9/202015NATURE,TRENDS,CAREERSNatureandpurposeofconsultingRecenttrendsandcurrentchallengesStaffandcareerpathsinconsulting3/9/202016NATUREANDPURPOSEOFCONSULTINGNatureandPurposeofConsulting•Definitionof„Consulting“•Brieflookintohistory•Differenttypesofconsulting•Consultingmarketoverview•Consultant:Professiondescription•Consultingstrategies•Shortoverviewovertheconsultingprocess•Reasonsforclientstohireexternalconsultants•Guidelinesfortheclient-consultantrelationship3/9/202017DEFINITIONOFCONSULTINGDefinitionofConsulting•„Togiveexpertadviceorprovideexpertcounsel.“(IKS)•„Consultingprovidesvaluebydiagnosing,strategizing,designing,constructing,integrating,operating,orimplementingsolutions.Consultingutilizesrelevantknowledge,basedonintegrityandobjectivity,inbothexpertandadvisoryroles.“(ConsultingServicesTeam)•„Consultingiswhateveraconsultantdoes.(CambridgeComputerServices)3/9/202018CONSULTINGHISTORY(1/2)Brieflookintohistory•1532Macchiavelli‘s„IlPrincipe“•1886Foundationofthe„analyticaltestlab“byArthurD.Little•1895„Apieceratesystem“byF.Taylor•1909FoundationofArthurD.Little,Inc.•1911„Theprinciplesofscientificmanagement“byF.Taylor•1911„MotionStudy“byF.Gilbreth•1912„ConsultingFirms“byF.Gilbreth•1914E.BoozsetsupBusinessResearchServices•1925J.O.McKinseystartshisConsultingfirm•1934Urwick,Orr&Partners:Managementistlehr-undlernbar•1939PeterDrucker„Theendofeconomicman“•1947FoundationoftheTravistockInstitute3/9/202019CONSULTINGHISTORY(2/2)Brieflookintohistory•1949RobertWiener„Cybernetics“•1950MarvinBowerbecomesCEOofMcKinseyandstartswiththeexpansion•1951FirstDeming-AvardforQualityinJapan•1954FoundationoftheBDU•1954PeterDrucker:„Thepractiseofmanagement“•1957Argyris:„PersonalityandOrganization“•1959Herzberg,Mausner,Snyderman:„Themotivationtowork“•1960McGregor:„Thehumansideofenterprise“,Maslow:„MotivationandPersonal