1-what-is-communication

Chapter1Whatiscommunication?PanJi1MeaningofcommunicationHeknowshowtocommunicatewithforeignersWhatdoesitmean?2Whatiscommunication•Asocialprocessthatmakessocietypossible•Societyandcommunication•Communicationissthpeopledo..studycommunicationisstudyingpeopleCommunicationisthemechanismthroughwhichhumanrelationsexistanddevelop—allthesymbolsofthemind,togetherwiththemeansofconveyingthemthroughspaceandpreservingintimeCharlesCooley3Whatiscommunication•Society…highlyintricatenetworkofpartialorcompleteunderstandingsbetweenthemembersoforganizationalunitsofeverysizeandcomplexity…itisbeingreanimatedorcreativelyaffirmedbyparticularactsofacommunicativenaturewhichobtainamongindividualsparticipatinginit.4CommunicationVScommunications•TwoperspectivesaboutcommunicationRitualisticviewInstrumentalviewThedawnofcommunication•Thebeginningoflanguage:a)Imitationofnaturalsoundsb)Sing-songtheoryc)TooloccupyinghandsWhatisthepoweroflanguage?Whataboutstorytelling?6Fromspeakingtowords•Whatarethedisadvantagesofilliterates?•Languageabstractsandconventionalizestolastlongerandbesentfatherthansound..7Thebeginningofmassmedia•FirstM-media?ActaDiurna…tabletpostedafterRomansenate.•Writtenispowerresidingwiththeolderinacommunity(pastwisdom,sacredwriting,lawscustoms,familyhistories).•Whatifanewspaper/radiogoestoanancientvillage?(timeVSafar)8Whatdomassmediabringtoasociety?•Timereplacementhypothesis•Powerconcentrationingatekeepers?•Theroleofmediaandsocialchange?9Q’s•Communicationshapessocietyandsocietyshapescommunication…howdoesthisprocesswork?10