Lesson-8-Company-Profile商务英语-公司简介

Loading……WhatkindofcompanyLafargeis?Howmanytypesofcompanydoyouknow?Nameasmanyaspossible.•Accordingtoitsownership（所有制）:•Townshipenterprise乡镇企业•Collectiveenterprise集体企业•State-ownedenterprise国有企业•Privately-ownedenterprise私营企业•Solelyforeignowned/fundedenterprise外商独资企业•Foreigncapitalenterprise外资企业•Sino-foreignjointventure中外合资企业•Accordingtoitsscale（规模）:•Multi-national/transnationalcorporation跨国企业•Groupcorporation集团公司•Others（其他）:•Limitedcompany有限公司•Parentcompany总公司•Subsidiary/affiliatecompany分公司•Partnership合伙企业•Shareholdingcompany股份有限公司•Listed/quotedcompany上市公司Whichofthesebusinesssectorswouldyouliketoworkin?Canyounameacompanyineachsector?•Telecommunications/Media通讯•Engineering工程•Retailing零售业•Construction建筑业•Tourism旅游业•Bankingandfinance银行，金融•Transport运输业•Vehiclemanufacturing汽车制造•IT(informationtechnology)信息技术•Foodanddrink食品•Pharmaceutical医药Thefollowingarelogosofsomefamouscompaniesintheworld.Howmuchdoyouknowaboutthesecompanies?Whendescribingacompany,whatinformationdoyouthinkyoushouldprovide?Canyoudescribeonecompanythatyouarefamiliarwith?1)Whenitwasstartedorfoundedandwhoitsfounderwas.2）Whatisthecompany’slineofbusiness?3）Whatproductsitmakesorwhatservicesitprovides.4）Itssalesfigures（销售数字）.5）Howmanypeopleworkforit:howmanyemployeesithas.6）Whereitsheadquarters（总部）are:whereitisbased.7）Whetheritdoesbusinessoverseas.8）Whereitsfactoriesorplantsarelocated(ifit’samanufacturingcompany).9）Howmanybranchesorretailoutlets(零售店)ithas(ifit’saretailorganization).10）Whetheritsellsbusiness-to-business,orwhetherit’saretailorganizationsellingtoconsumers.CompanyStructureDomesticBusinessDivisionProductionDepartmentSales&MarketingDepartmentHumanResourcesDepartmentDevelopmentSectionQualityAssuranceSectionPersonnelSectionTrainingSection质保科人事科培训部研发部国内事业部CEO:chiefexecutiveofficer首席执行官chairmanoftheboardofdirectors董事长VP:vicepresident副总裁GM:generalmanager总经理...CommonbusinesstitlesinEnglishHierarchicalpyramidstructure层级制金字塔结构Flatmanagementstructure扁平化的管理结构Flexiblecompanywithprojected-basedteams有项目小组构成的灵活公司体系TypesofcompanystructureManagers经理Secretary秘书Sales(department)销售部Accountdepartment客户部Customerservicedepartment客服Publicrelations公关部….DifferentDepartmentsAmanagerBeresponsibleforthemainactivitiesofthecompanysuchasmanufacturingandsales(负责公司制造、销售等主要业务)Makedecisions决策Makeplans制定计划….FunctionsOfDifferentDepartmentsCEO:chiefexecutiveofficer首席执行官chairmanoftheboardofdirectors董事长VP:vicepresident副总裁generalmanager总经理deputygeneralmanager副总经理assistantmanager副经理助理personal/humanresourcesmanager人事部经理directorofthefinancialsection财务主管markingmanager营销部经理administrativemanager行政部经理salesmanager销售部经理publicrelationsmanager公关部经理productionmanager生产部经理Typesofcompanystructure公司结构类型•Hierarchicalpyramidstructure层级制金字塔结构，即层级制组织结构，是公司组织结构形式之一。这种结构的特点是，公司内部功能齐全，科室设置完备，公司组织层次多，机构呈纵向垂直构架。自上而下逐级授权，自下而上逐级汇报，信息流通缓慢，沟通渠道有限，多重领导，效率低下。•Flatmanagementstructure扁平化的管理结构，公司组织结构形式之一。公司经理即公司所有人，这类企业通常是小型公司。组织结构简单，机构呈横向扁平设立，信息反馈环节少，效率高，管理层对经营环节既不失去控制，又能使企业反应迅速。及时反馈信息保证了有效管理和竞争优势。与Hierarchicalmanagementstructure层级制管理结构相对。•Flexiblecompanywithprojected-basedteams有项目小组构成的灵活公司体系。由基于信息技术、自我管理、分工明确的任务小组或者事业单位构成，公司组织机构呈现灵活机动的特性，该组织机构按项目小组设立，各项目小组或者事业单位直接对分管总经理负责。既能有效管理庞大复杂的层级制组织结构，又可以保持企业家式新兴公司的快速反应。信息技术作为该组织结构协调管理和决策反馈的中枢。AccountsdepartmenthumanresourcesdepartmentR&DdepartmentProductiondepartmentSecretaryDispatchdepartmentSalesdepartmentCustomerservicedepartmentPublicrelationsCEO/President/ManagersManagers经理•Beresponsibleforthemainactivitiesofthecompanysuchasmanufacturingandsales•(负责公司制造、销售等主要业务)•Makedecisions决策•Makeplans制定计划•Handledifficultsituationsatwork解决工作难题•Dealwithproblemsandcomplaints处理投诉•Signcontracts签订合同•Monitorexpensesclaims检查核实报销单Secretary秘书•Make/answertelephonecalls接打电话•Make/takenotes,minutesandmessagesdealwithfilesandcorrespondence负责会议记录和电话留言等•Writememosandreports处理文件、信函•Workatcomputerforwordprocessing起草、备忘录以及报告等•Receiveguestsandvisitors用电脑进行文字处理•Arrangemeetings安排会议•Makeappointments安排来访预约Salesdepartment销售部•Launchmarketingpromotions举办促销活动•Introduceproducts推介产品•Demonstrateproducts演示产品•Takecareofcomplimentarypresents负责促销赠品工作•Persuadecustomerstobuy说服顾客购买商品•Launchcampaigns组织商品推销活动•Placeadvertisements刊登广告•Advertiseproducts为商品做广告•Bargainaboutprice讨价还价•Offerdiscount提供促销折扣Publicrelations公关部•Talktothepressandthepublic与新闻媒体和公众交流•Communicateinformationfromthecompany向外界披露公司信息•Giveawaypublicityproducts赠送宣传品•Entertainbusinessclients招待客户•Alter/create/develop/establish/improve/project/promotecorporateimage改变/创立/发展/建立/改善/突出/推广企业形象Accountdepartment客户部•Inchargeofdevelopmentandmaintenanceofthecompany’sbusinessresources负责公司业务资源的开发及维护•Engageinplanningandorganizationofcorporatehospitalityevents负责大型企业公关活动的策划与组织•Analysisandunderstandthemarket分析业界动态，了解市场行情•Personalizeofferings提供个性化服务•Passdemandsandsuggestionsfromtheclientstothecompanyandcommunicateinformationfromthecompany把客户的想法和需求传达给公司，再把公司相关信息传达给客户•Anticipatecustomerwants预测顾客需求•Keepclientsandthecompanyingoodrelationship使客户与公司之间保持和谐/良性的合作关系Customerservicedepartment客服部•Dealwithcustomers’callsandsolveproblems处理客户来电，解决客户问题•Acceptrepairsanddealwithcustomers’complaints接受维修业