外贸信函

EssentialsandFormsofBusinessLetter-writing商业信函的组成部分和格式UnitOneBusinessLetter-Writing•Content:1.Essentialqualitiesofbusinessletter.3.Envelopeaddressing4.Thetendencyofbusinessletter-writing2.Layoutofbusinessletter3CPrinciples:•Clearness(清楚)•Conciseness（简洁）•Courtesy(礼貌）Essentialqualitiesofbusinessletter••ClearnessClearness:•1.correctness(grammaticallycorrectandformallyconsistent)•2.concreteness/completeness(includeessentialdetails)••Conciseness:Conciseness:•Kiss原则(keepitsimpleandshort)••Courtesy:Courtesy:•1.consideration(‘you’attitude)•2.appropriatetone•3.activevoicepreferredEssentialqualitiesofbusinessletter•Enclosedisthecopyofareceipt.
•Enclosedisacopyofthereceipt.☺•ThepeopleattendingwillbeJohnWilson,MandyHarrisonandBob.
•The~~~~~~,~~andBobTurner.☺•Thankyouforyourrecentletter.
•ThankyouforyourletterofAugust30.☺3C’s:ClearnessThisistoacknowledgereceiptofyourletterofOctober21,forwhichpleaseacceptourthanks.
•Thankyouforyourletterof~~.☺•Pleasebegoodenoughtoadvisemeifyouhaveanyquestions.
•Pleaseletmeknowif~~~~~.☺3C’s:Conciseness•Wecannotdoanythingaboutyourproblem.
•Unfortunatelyweareunabletohelpyouonthisoccasion.☺•Youarerequestedtosendmeapricelist.
•Wouldyoupleasesendme~~~?☺•Thenewsystemwasdevelopedbyourstaff.
•Ourstaffdevelopedthenewsystem.☺3C’s:Courtesy•Read&answer:Lead-in(para1-4P2)•Q1.Whatarethetwoletterstylesofbusinesslettersmentioned?•Semi-indentedstyle混合式混合式混合式混合式•Theblockedstyle平头式平头式平头式平头式Layoutofbusinessletter•Indentedstyle缩行式缩行式缩行式缩行式•fullblockstyle完全平头式完全平头式完全平头式完全平头式•Blockstyle•平头式平头式平头式平头式modifiedblockstyle改良平头式改良平头式改良平头式改良平头式•Semi-blockstylewithindentedparagraphs混混混混合式合式合式合式3.FormofTraditionalBusinessLetter•1)BlockForm平头式：凡是用打字机打上去的每一行字，包括日期、封内地址、事由和结尾礼词。都是从左边的空白边缘打起。•2)ModifiedBlockForm改良平头式：这种格式，除日期，结尾礼词和签名部分外，其他部分每行开头都与左边空白看齐。•3)ModifiedBlockFormwithIndentedStyle混合式：封内地址及其他需要分行的部分，采用平头式，而第一段开始一行采用缩行式。两种格式的混合采用所以称之为混合式。LayoutofaBusinessLetter商业信函的格式Threemajorforms1.IndentedForm缩格式2.BlockedForm平头式3.ModifiedBlockedForm改良平头式点击察看示例StGangsgatan143Stockholm,10545SwedenTelex:53892SHELECSSOurReferenceNo.H/W—T008Tel:[phone]YourReferenceNo.Fax:[phone]E-mail:[e-mail]:30thMarch,20--Messrs.William&Warner105RollerRoadSydney,AustraliaAttention:Mr.Donnason,MarketingDept.DearSir,Re:ShippingAdviceofFreezersWithreferencetoyourorderNo.F256ofFebruary5for1,000setsofFreezers,we’repleasedtoinformyouthatthegoodshavebeenloadedonboardthes/s“Peace”,whichissailingforyourportonApril1st.We’vesentatelextotheaboveeffectthismorning.Pleaseinsurethegoodsascontractedandmakepreparationfortakingthedelivery.Wearenowmakingoutthenecessarydocumentsfornegotiation.Weassureyouthatourgoodswillbefoundsatisfactoryuponarrivalatyourport.Wealsohopethatwecanclosemorebusinesswithyouinthefuture.Yoursfaithfully,TheElectroluxCorp.HorisDeWolleyHorisDeWolley(Manager)缩格式示例日期靠右日期靠右日期靠右日期靠右具体收信人具体收信人具体收信人具体收信人和事由居中和事由居中和事由居中和事由居中段首缩格段首缩格段首缩格段首缩格结尾敬语和结尾敬语和结尾敬语和结尾敬语和落款偏右落款偏右落款偏右落款偏右1J&JPlazaNewBrunswick,NJ089333U.S.A.Tel:[phone]Fax:[phone]E-mail:[e-mail]:22ndJuly,20--SoftHealthCareProductCorp.Room2301YiliBLD,35NanjingRoad,Shanghai,ChinaAttention:Mr.Wang,ImportDept.DearSir,Re:SHAMPOOWe’vereceivedyourletterofJuly10thenquiringaboutourJOHNSON'S®BabyShampooWithNaturalLavender,butunfortunately,thestockofthisproductisrunninglowduetotheheavydemand.Butwewillinformyouassoonasthenewsuppliescomeup.WesellawidevarietyofBaby’sShampoo.AllofthemaremadeoftheNOMORETEARSformula.Foryourreference,weencloseanillustratedcatalogueofourshampoosandwehopeyouwillfinditinteresting.Wehopethatwecanclosebusinesstoourmutualadvantageinthefuture.Yoursfaithfully,Johnson&JohnsonDorisFergosonDorisFergoson(Manager)除信头外全除信头外全除信头外全除信头外全部左对齐部左对齐部左对齐部左对齐段落之间用段落之间用段落之间用段落之间用空格空格空格空格平头式示例SAMSUNGELECTRONICS310Taepyung-ro2-ga,Chung-guSeoul,100-102,KoreaTel:82-2-3706-1114OurReferenceNo.ODL-11E-mail:[e-mail]:23rdDecember,20--ShandongScience&TechnologyCo.Ltd.21/FBrightPlaza138JinniRoad,JinanShandong,ChinaAttention:Mr.ZhouJun,ImportDept.DearSir,Re:OurOfferforPDATypeIII-HThankyouforyourinterestinourlatestPersonalDigitalAssistantTypeIII-H.Asrequested,weofferyou500setsofPDAatUSD140persetFOBInchonforshipmentinFebruary,20--.WerequirepaymentbyL/C.Becausethereisanincreasingdemandforthisproduct,ourpriceisnon-negotiable.Welookforwardtoyourreply.Yourstruly,SamsungElectronicsLavisKimLavisKim(Manager)案号和日期案号和日期案号和日期案号和日期靠右靠右靠右靠右落款偏右落款偏右落款偏右落款偏右改良平头式示例Semi-blockstylewithindentedparagraphs混合式混合式混合式混合式跟改良平头式相比，此格式中信的正文部分每段首行采用了缩行式•以上介绍的四种是较为常见的商务信函格式，然而，在实践操作中，我们还会看到其他各种信函格式，因为信函格式经常是因人而异而无统一的格式。但我们建议在缮打信函之前最好先选定具体某一种格式，不宜随时变动。FormsofbusinessletterTip:chooseoneformandabidebyitsrulesBusinessLetterWriting1)信头(letterhead)Structure－－－2）编号，日期(referenceanddate)3）封内名称和地址(insidename&address)4）称呼(salutation)事由（标题）(subject)5）正文(body)6）结尾敬词(complimentary)7）签名(signature)8）附件(enclosure)9）抄送(cctoXX)10）附言(postscript)1.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.8JianguomenNeiDajieBeijing10005,ChinaTelephone:86-10-6526-8888Fax:[phone]E-mail:carl@cofco