商务英语听说课件6

大连理工大学出版社专业篇II（第五版）总主编刘杰英主编金阳刘建武陈威审校ChuckThodeUnit6HowDoesaPRPersonCommunicatewiththePublic?LearningObjectives1.Togettoknowthegoalofpublicrelations2.Toknowthescopeofpublicrelations3.Tounderstandwhatacompanydoesinordertowinthegoodwillofpeople4.Tobeabletoplayrolesinagivenpublicrelationssituation5.Tobetrainedinlisteningabilitybytakingnotes,comprehendingthemainideaandpickingupsomedetails6.TotalkabouthowaPRDepartmentworksContentsUnit6HowDoesaPRPersonCommunicatewiththePublic?PartⅠWarmingUpPartⅡActiveListeningPartⅢFunBreakPartⅤSituationPerformancePartⅣListeningandSpeakingWarmingUpWorkingroupsanddiscussthefollowingquestions.1.WhatarethebasictasksofPR?2.WhatarethemethodsandactivitiesofPR?ActiveListeningAPRPerson’sResponsibilityActiveListeningSectionAListentotherecordingandputthefollowingwordsandphrasesinthecorrectcategory.TaskOneInternalPublicExternalPublicemployeesindependentcontractorsstockholdersmembersoftheorganizationfamiliesofemployeesthepublicingeneralbuyersofaproductusersofaservicemembersofthenewsmediaActiveListeningSectionAListentotherecordingagainandfillinthetable.TaskTwoliaisonwithintheorganizationtheorganization’sofficialsmediarelationsgettinginformationinformationisproperlycompanymagazineslettersnoticesperiodicreportsinterpretedActiveListeningPublicRelationsActiveListeningSectionBListentotherecordingandfillinthetable.TaskOneWhatDoTheyUsuallyDoRespectivelyConcerningPublicRelations?publicrelationsofficerstell_________aboutacompany’s________,_____,or_____.acompanyor_____________thinksabout_________________________;has________and_______ofitsneighborsintheplaceswhereithas_________________;is________________thegovernment.thepublicactivitiesplansideasanorganizationtheopinionsofsmallergroupsthetrustgoodwillfactoriesandofficesongoodtermswithActiveListeningSectionBListentotherecordingagainandanswerthefollowingquestions.TaskTwo1.Whatdopublicrelationstrytodo?Publicrelationstrytowintheconfidenceandgoodwillofpeople.2.Whyisitnecessarytotellthepublicaboutthecompany?Becausepeoplearelikelytohavemoreconfidenceinacompanyiftheyknowsomethingaboutit.ActiveListeningSectionBListentotherecordingagainandanswerthefollowingquestions.TaskTwo3.Canyounamethreeexamplesofsmallergroupwhoseopinionsmostcompanieshavetothinkabout?Thecompanies’customers,workersandshareholders.4.Howdopublicrelationsbegin?Byplanningone’sactions.ActiveListeningSectionBListentotherecordingagainandanswerthefollowingquestions.TaskTwo5.Canyounamesomeactionsthatwillaffectpublicopinion?Movingtoanewlocationorbuyinganotherbusiness.ActiveListeningRealNewsPRActiveListeningSectionCListentotherecordingandfillinthetable.TaskOneRealNewsPRitsmostimportantjob_____________________________.PRmethodsgetting___________________,creating________________fortheclients’_______,_________theclients’imagethrough__________,booking________toaddressthe______________,helpingtheclientsgetfoundthrough____________by____________________.helpingtheclientstelltheirstoriespositivenewscoveragehighqualityvideoswebsitepromotingsocialmediaspeechestargetaudiencesearchenginesoptimizingtheirwebsiteActiveListeningSectionCListentotherecordingagainanddecidewhetherthestatementsaretrue(T)orfalse(F).Correctthestatementifitisfalse.TaskTwo1.Inordertocommunicateeffectively,itisimportanttospeakthelanguageofthecustomers.2.ThereasonwhyRealNewsPRisuniqueisthattherearemanyformerjournalistsinit.3.Inordertogetpeopleheartheclients’stories,theyshouldcommunicateinarelativelycomplicatedmanner.4.RealNewsPRisanAmericanPRcompany.5.Thepresenterintroducedthecompanyanditslatestdevelopmentinthepresentation.()()()()()FTFTFFunBreakListentothejokeandanswerthefollowingquestions.1.Whatwasthemathematician’sanswer?Whydidhemakethatanswer?2.Whatwastheaccountant’sanswer?Whydidhemakethatanswer?3.Whatwasthepublicrelationsofficer’sanswer?Whydidhesayso?ListeningandSpeakingVisitingtheFactoryListeningandSpeakingListentotherecordingandanswerthefollowingquestions.TaskOne1.Whatistherelationshipbetweenthetwospeakers?Customerandseller.2.Fromwhichsectiondidtheystartthetour?Theystartedfromtheassemblyline.ListeningandSpeakingListentotherecordingandanswerthefollowingquestions.TaskOne3.Howmanyemployeesarethereinthecompany?Over20,000employeesintheplantandabout300intheoverseasoffices.4.Howdoesthecompanyprepareforurgentorders?Theykeepastockofthefast-movingitems.ListeningandSpeakingListentotherecordingandanswerthefollowingquestions.TaskOne5.WhatdoesMr.Brownthinkofthefactory?Veryimpressive.ListeningandSpeakingMakeadialogueaccordingtothesituationandrole-playitwithyourpartner.TaskTwoSituationPerformanceSituationPerformanceTaskOneWatchthevideoandthenanswerthefollowingquestions.SituationPerformanceTaskOneWatchthevideoandthenanswerthefollowingquestions.1.WhatkindofcompanyisSchwartzCommunications?It’saPRagency.2.Whoarethetargetcustomers?Companies,entrepreneursandmanagersonallaspectsofsuccessfulcorporatecommunication.SituationPerformanceTaskOneWatchthevideoandthenanswerthefollowingquestions.3.HowdoesSchwartzCommunicationshelpsmallandmedium-sizedcompanies?Thefirststepisto