教案-商务英语阅读-Unit-2--叶兴国

Unit2TeachingObjectives:1.Tohavegeneralideasofthethreetexts;2.Torememberandusenewwordsandexpressions;3.Tobeclearabouthowfastyoucanlearnandhowtolearnfast;4.Tolearnthefourmethodsofhowtoimprovereadingspeedassoonaspossible.Focuses:1.Tohavegeneralideasofthethreetexts;2.TobeclearabouthowfastyoucanlearnandhowtolearnfastDifficulties:Howtoimprovereadingspeedassoonaspossiblebyusingthefourreadingmethods.TeachingTime:2periods.TeachingProcedures:PartIPre-readingQuestionsItcanbeusedaslead-inquestions.Forstudents,theycandiscusswitheachotherandwillhavefreeanswers.PartIIExtensiveReadingInthispart,therearetwotextsandtheirrelevantexercises.Byreadingthetextsinlimitedtime,Teacherhelpsstudentsunderstandthecontentsandthereadingmethodstobuildreadingabilitiesgradually.1.TextAHowFastCanYouLearna.LetthestudentsreadTextAasquicklyastheycanforthefirsttimetofindthegeneralideaofthepassage;b.ThenreadthroughthetextforthesecondtimetofindtheanswerstoExerciseI;c.TellthestudentsthegeneralideaofthetextwhilecheckingtheanswerstoExerciseI;d.Analyzethelanguagepointsinthetext;1.Technologyishot,buthowlongthishappyinvestmentcyclewilllastisanyone’sguess.技术现在是热点，但是谁也说不准这种令人陶醉的投资周期能持续多久。2.AsksuchagreatmarkettimerlikeKenFisher.问问像肯·费希尔这样杰出的市场分析师吧。肯尼思•费希尔（KennethL.Fisher）生于1950年，美国商人，是总部设在加州伍德赛德的资产管理公司费希尔投资公司的创始人兼董事会主席、CEO。费希尔还是《福布斯》“投资组合策略”专栏作家，并为其他金融和新闻期刊撰稿。已出版六本专著，包括2009年度《纽约时代周刊》畅销书《如何发现可疑迹象》（HowtoSmellaRat）。费希尔曾被《投资顾问》（InvestmentAdvisor）杂志评为投资顾问界25位最富影响力人士。2009年是他在《福布斯》的撰稿生涯的25周年，以专栏作者服务年限计算他在福布斯史上名列第四。3.Suchaslopeoverevenafewyearscausesinflectionpoints…这种延续数年的价格跌势导致了拐点……inflectionpoint：原指“曲线最大、最小或回折的临界点”，引申为“转折点”。例如：Afterayearofdramaticchangeandevolution,theInternetandPCtogetherhaveemergedasthewaythenewdigitalmediawillbepresentedtopeople,andthatisafundamentalinflectionpointintheindustry.经过一年的急剧变化和进展之后，互联网与个人电脑机一起出现了，并将作为一种新的数字媒体呈现在世人面前，那在业界是一个至关重要的转折点。4.Buttoday’schips,storage,displaysandconnectionshavebecomesocheapthatthecoolestproductsarepitchedfirsttoconsumersworldwide.但是今天的芯片、存储器、显示器和接口端的价格已经变得如此便宜，就连最酷的产品也首先定位于世界范围内的广大消费者。pitch…to…竭力推销，把……投向……5.Itwasearly-adopting(oftenyoung)employees,nottheITdepartments,whobroughtthePalmTreo,theBlackBerryandnowtheAppleiPhoneintotheirorganizations,forcingchange.不是信息部门，而是那些早期采用的雇员们（他们常常是年轻人），把诸如奔迈手机、黑莓手机及现今的苹果iPhone带进了他们的机构并推动了改革。6.ThisprovocativestatementwasfirstmadebySunMicrosystems’BillJoyin1990.这种刺激性的话语是由太阳公司的比尔·乔伊在1990年首次说出来的。SunMicrosystems：是IT及互联网技术服务公司（已被甲骨文收购）SunMicrosystems创建于1982年。主要产品是工作站及服务器。1986年在美国成功上市。e.AskstudentstodoExerciseIIafterclass.2.TextBStudentTeachersa.Severalminutesforstudentstoreadthetextonlyonce,thenasksometodoexercises;b.PickoutsometermsforstudentstoremindthemoftryingrememberasmanywordsofbusinessEnglishaspossible;c.ExerciseIIIastheirhomework.PartIIIReadingSkillsBeforedealingwithTextAandTextB,askstudentstoreadthroughthewholepassageofreadingskill,toleadthemtousethemethodswhilereading.PartIVSupplementaryReading:LearntoWorkwiththe“Now”.Askstudentstoreaditinalimitedtime,andthenwriteasummarytohanditin.PartVTestYourselfAskstudentstodoitandchecktheanswersbythemselves.QuestionsforDiscussionandReflection:1.Whatkindoftalentswillyoubeafteryougraduate?2.Inyouropinion,whatshouldyoudotoachieveyourpurposeandmeettheneedsofoursociety?Assignments1.Writeashortsummaryofabout50wordstoexpressthemainideaofSupplementaryReading;2.Finishtwotranslationexercisesbyfindingandunderstandingthesentencesaccordingtothecontext.References:《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》