在经济学研究范式下的文化产业研究

重庆大学硕士学位论文在经济学研究范式下的文化产业研究姓名：李婷申请学位级别：硕士专业：艺术学指导教师：任波20060401IWTOIIABSTRACTThedevelopmentofsocialistmarketeconomybringsgreatchancestoculturalindustry,whichhastofacethechallengesthatcamefromeconomicglobalisation,beingamemberofWTO,theapproachinginformationsocietyandoursocialtransformation.Thedevelopmenthasbroughtnewprincipleofculturalindustry,butourresearchinprincipleofculturalindustryisnotdeepenough.Problemsarefoundintheindustrialization,and,thesephenomenauncoverdeficiencyinmanyfields.Sowehavetomakeasurveytoculturalindustryofourcountry.Chapter2ofthearticlediscussedthepropertyofculturalproduct.Likenormalproducts,culturalproducthasvalueandusefulness.Thispaperemphaticallyanalysedtheusefulnessofculturalproduct.Culturalproductfulfilledallkindsofdemands,butculturalproducthasitsowncharactercomparedwithnormalproduct,thisinturnformsitsownusefulness.Theanalysisofthischaracterwillbeanimportantentryofresearchofculturaldemand.Afterknowingthecharacterofculturalproduct.Chapter3presentstheproductionofculturalproduct,i.e.someeconomicalfactors,whichinfluencetheproductionofculturalproduct,suchastheanalysisofproductionfunction,cost,scaleandessentialfactorsinproduction.Wegotawholeviewoftheproductioninlastchapter.Chapter4analysedthedemandandconsumeofculturalproduct,thatistosay,someeconomicalfactorswhichinfluenceconsumers.Suchashobby,usefulness,substituteeffect,priceelasticity,incomecontrol,timecontrol,etc.Thisisthemostimportantpartinthewholepaper.TheconsumeofculturalproductisahotspotwhichChinahastoface,andtheconditionofculturalneedsbecomebottleneckwhichrestricttheconsumeofculturalproduct.Theresearchonconsumerbehaviourisquiteessentialineconomics.Consumerbehaviourisoneofthemainfactorsthatinfluencethepriceofculturalproductandthechangeofsupplyanddemandinculturalproductmarket.Thoseresearchesonconsumerbehaviourmainlyincluded:hobby,usefulness,substituteeffect,elasticity,incomecontrol,timecontrol,etc.Theanalysisonthedemandandconsumeofculturalproduct,istostrengthentheabilityofculturalindustrytoexpandmarket.Chapter5expoundedhowtostrengthenthiskindofability.Sincefacingthemarket,culturalindustryshouldlinkthemarket.IIIThischapterstressesanexampleofthethirdpoleinBeijing,betterelaboratedhowthepioneersofculturalindustrysetagoodexampleofmarketexpanding.Thispaperresearchedonculturalindustryfromthefollowingfourparts:property,product,demandandmarket,whichwillprovidetheculturalindustryresearchageneralframe,andeconomicswasconfirmedtobethebasisofculturalindustryresearch,andamostimportantandusefultool.keywords:culturalindustry,culturalproduct,economics1111.1200010“”“”“”20013“”“”“”“”“”1990“”“”1.1.112“”(paradigm)paradeigma“”“”“”20·(1962)()“”“”1.1.220——20...20047p.813()()()()()()()1.2....2005.p.3141.31234252“”“”“26“”“”“”2.1“”1857“”()“‘’”272.1.12.1.2“”2.1.32.1.4....2004.p.8-9...:.2003.p.18-19282.2:CD()2.3....1999.p.34-363933.13.1.1“”“”()“”“”()“”....2002.p.267310·“”3.1.2“”3.1.3LKQQ=f(L,K)....2005.p.63-65....2001.p.56-593113.2“”“”“”“”“’312”3.3“”3.3.1“(synergies)”()313“”“”DVDDVDT(Hasbro)1998463.3.2ColinHoskins,StuartMcFadyen,AdamFinn.MediaEconomics:ApplyingEconomicstoNewandTraditionalMedia.Canada:SagePublications,2004.p.33-35314X%X%,(increasingreturnstoscale)()100BBC100100BBC10CTVCDDVD3153.441644.11954(1)(2)(3)(4)(5)4171.——106000150017182320904121501872185969.8209040——4.1(816H16H).“”()w1w1..,2006.4.14184.1Figure4.1LaborSupplyCurveofConsumer2.4.2....2002.p.324-3254194.2.1“”ABABABAB4.2.2187219951999200142035801.“”2.GDP58550295251-3“”1800“”120001800“”3.421“”GDP4.3——4.3.11.“”2.“”“”4223.“”“”“”“”“”“”“”“”“”“”4.3.2209040080102001118465.3%13374.2%11.2%16%()23.7%...2004.p.73423“”()15%“”35%“”50%4.3.31.2.4243.“”“”4.21“”“”(1)425“”“”“”162273%60%(2)(3)(4)“”(1)“”1.3-1.9GDP800-1000....2003.p.26-284268001000“”“”“”1997(2)199942.7%1562.2%500035.47%0.5222.3%252.18%0.81%5(3)DVDVCDMP342740001/21002010010020%4.452855.11.2.3.----;──“”5295.21.2.“”3.2005320032080MTVOK2090....2005.p.69-715305.3“”“——”45300“”“”“”...200412,p.42-435311)199220012)“”1503)17000“”532——“”“”“”“”5.46336,“”“”“”“”63435OO36[1]...2004p.23-24[2]....2004.p.3[3]....2004.p.8-9[4]...:.2003.p.18-19[5]....1999.p.34-36[6]....2002.p.324-325[7]....2005.p.63-65[8]....2001.p.56-59[9]...2006.4.1[10]....2003.p.26-28[11]...200412:p.42-43[12]().....2001.p.46-47[13]..2003.p.94[14]....2001.p.45[15]..2004.p.66[16]().....2006.p64[17].——...2005.p27[18]....2004.p.44[19]....2004.p.78-80[20]Dunne,Nancy.People.FinancialTimes,1995,p7[21]StehpenE.Siwik.CopyrightIndustriesintheU.SEconomythe2002Report.p.18[22]Albarran.Mediaeconomics:Understandingmarkets,industriesandconcepts.Ames:IowaStateUniversityPress.1996.p.33[23]Acheson,K.Internationalagreementsandtheculturalindustries.Boston:HarvardBusinessSchoolPress.1996.p.96[24]ColinHoskins,StuartMcFadyen,AdamFinn.MediaEconomics:ApplyingEconomicstoNewandTraditionalMedia.Canada:SagePublications,2004,p.33-3537[25]Coase,R.Thenatureofthefirm.Economica,1989.[26]Hewitt,M.Acut-throatwar.Market,p16[27]Ryan,B.Makingcapitalfromculture.PublishersWeekly,p38[28]Rosen,s.Theeconomicsofsuperstars.AmericanEconomicReview,p