Business Email Writing

AgendaAgendaAgendaAgenda1.1.1.1.ConveyConveyConveyConveyYourYourYourYourProfessionalismProfessionalismProfessionalismProfessionalism�Analyzingyourdailywriting�Understandingthekeycomponentsofwriting�Learningprofessionalemailstructureandtechnique2.2.2.2.EstablishingEstablishingEstablishingEstablishingaaaaClientClientClientClientRelationshipRelationshipRelationshipRelationship�Writingsuccessfulcoldemails�Respondingeffectivelytoinquiries�BuildingapersonalrelationshipTheTheTheTheElementsElementsElementsElementsofofofofEffectiveEffectiveEffectiveEffective&&&&EfficientEfficientEfficientEfficientWritingWritingWritingWriting�UnderstandingObjectives�CreatingClarity�BeingConcise�DemonstratingStyle�FindingToneActivityActivityActivityActivity1:1:1:1:DefineDefineDefineDefinethethethetheObjectiveObjectiveObjectiveObjectiveDearMs.Smith,Iamterriblysorryfortheoverduepayment.Itturnsoutthatthelastinvoicewereceivedfromyouwassomehowmisplaced.Woulditpossibleforyoutograntusa5dayextension?Icanassureyouthatallpaymentswillbesenttoyoubythistime.Iappreciateyourunderstandingonthismatter.BestRegards,NathanColeQuestions:1.Whatwasthedesiredresultoftheemail?2.Whowasthetargetaudience?3.Whatwasthetimeframeforachievingthedesiredresult?ActivityActivityActivityActivity2:2:2:2:PracticePracticePracticePracticeYourYourYourYourClarityClarityClarityClarityWritetheintroductionparagraphforanemailusingthefollowingscenario:Scenario:Scenario:Scenario:Scenario:TradeTradeTradeTradeShowShowShowShowFollow-upFollow-upFollow-upFollow-upDrafttheintroductionparagraphofanemailtoapotentialclientyoumetatatradeshowearlierintheweek.ActivityActivityActivityActivity3:3:3:3:TheTheTheTheBenefitsBenefitsBenefitsBenefitsofofofofBulletBulletBulletBulletPointsPointsPointsPointsWithoutBulletPointsDearMr.Jackson,Thankyouforyourinterestinourservices.Weprovideclientswithfactoryduedillgenceservicesthatincludepastandcurrentclientreferences,machineryandequipmentconditionworkforceprofilemanagementprocesses,qualitycontrolprocessesandtroubleshootingprocesses.WithBulletPointsPleaserewritetheemailutilizingPleaserewritetheemailutilizingPleaserewritetheemailutilizingPleaserewritetheemailutilizingbulletpointsbulletpointsbulletpointsbulletpoints.DearMr.Jackson,Thankyouforyourinterestinourservices.Weprovideclientswithfactoryduedillgenceservicesthatinclude;–Pastandcurrentclientreferences–Machineryandequipmentconditionworkforceprofile–Managementprocesses–Qualitycontrolprocesses–TroubleshootingprocessesActivityActivityActivityActivity4:4:4:4:AnalyzingAnalyzingAnalyzingAnalyzingToneToneToneToneDearSir,Niceday!NicetomeetyouFrankSmith.IamJimfromChinaTradeCo.(),wearetoptradingfirminChinanowforclothes,andestablishedin1999.Andwesoldmorethan250millionclotheslastyear.Andwewillpaymoreattentiononthemarketinyourarea,sohopingtomovingwithyoutogether!Lookingforwardtohearingfromyousoon!Kindregards!JimQuestions:Questions:Questions:Questions:Whatisthetoneofthisemail?Pleaseexplainusingspecificdetails.Doesthetoneofthisemailmakeitaneffectivesalestool?UseUseUseUseNondiscriminatoryNondiscriminatoryNondiscriminatoryNondiscriminatoryLanguageLanguageLanguageLanguageIfIfIfIfyouyouyouyoudodododonotnotnotnotknowknowknowknowaaaareader'sreader'sreader'sreader'sgender,gender,gender,gender,useuseuseuseaaaanonsexistnonsexistnonsexistnonsexistsalutation.salutation.salutation.salutation.Not:Not:Not:Not:DearGentlemen:But:But:But:But:ToWhomitMayConcern:AvoidAvoidAvoidAvoidwordswordswordswordsandandandandphrasesphrasesphrasesphrasesthatthatthatthatunnecessarilyunnecessarilyunnecessarilyunnecessarilyimplyimplyimplyimplygender.gender.gender.gender.Not:Not:Not:Not:Executivesandtheirwives.But:But:But:But:Executivesandtheirspouses.DoDoDoDonotnotnotnotuseuseuseusemasculinemasculinemasculinemasculinepronouns.pronouns.pronouns.pronouns.Not:Not:Not:Not:Eachstudentmustprovidehisownlabjacket.But:But:But:But:Studentsmustprovidetheirownlabjackets.OrEachstudentmustprovidehisorherownlabjacket.ActivityActivityActivityActivity5:5:5:5:PersonalPersonalPersonalPersonalSignatureSignatureSignatureSignatureInformationInformationInformationInformationBestRegards,WangBoWenName:WangBoWenPosition:ClientServiceDirectorCompany:WindstarLogisticsInternationalAddress:350PudongRoad,Bldg13#205Location:Shanghai,China+8602185732906–Office+8613820154563–MobileQQ:90654322Skype:Wangbo1:6:6:6:EmailEmailEmailEmailScenarioScenarioScenarioScenarioYouhavebeenaskedbyyourmanagertocontactMr.Jalil,atradefairdirectorinDubai,toinquireaboutthecostofrentingaboothatanupcomingconvention.Pleasewriteacompleteemailusingallthecomponentsofastandardemail.Do……Beshortandtothepoint.Answerallquestions,andpre-emptfurtherquestions.Useproperspelling,grammar&punctuation.Answeremailspromptly.Useproperstructure&layout.Writeaconciseandinformativesubject.Readyouremailbeforeyousendit.Don’t……DonotwriteinCAPITALS.DonotoveruseCcorReplytoAll.Donotusetoomanyabbreviationsandemoticons.Donotwritei