华为专区SI3.0手册_看图王

HUAWEISI3.0华为专区SI（标准版）消费者BG大中华地区部零售管理部2目录4强制性元素2店面类型3道具2.1明星专区··································································································································································································82.2精品专区··································································································································································································143.1道具展示···································································································································································································261店面建设标准1.1店面建设标准··························································································································································································41.2位置评分标准··························································································································································································51.3店面建设流程··························································································································································································64.1品牌LOGO································································································································································································314.2色彩和材料······························································································································································································374.3基本性装修元素······················································································································································································384.4区域照明···································································································································································································4131.店面建设标准1.1店面建设标准1.2专区位置评分1.3店面建设流程1.店面建设标准1.1店面建设标准城市等级建设标准体验台（每月）柜台（每月）T1-T225台或5万元/节15台或3万元/节T3-T4及以下15台或3万元/节10台或2万元/节•特别说明：需地区部审核：SI规范外形象、体验台投放1节或≥4节、柜台投放≤2节、体验台与柜台混合投放、非标准尺寸灯箱明确禁止：投放门头、出现体验店字样、户外建设华为LOGO形象墙、专区出现体验店授权牌注：有督导覆盖，金额标准按零售价测算。41.店面建设标准项目得分评分标准整体位置优劣3华为在店面主入口处或手机销售区域主通道的左手第一或第二位置、右手第一或第二位置、正面第一位置；满足要求3分，否则0分。华为专区友邻情况2紧挨三星/苹果/OPPO/VIVO；满足要求2分，否则0分。整体形象呈现完整性3从店面主入口处或手机销售区域主通道处目视清晰可见，无广告牌、立柱、友商专区遮挡；满足要求3分，部分满足为1分，否则0分。主形象墙2有背景墙或立柱可做形象；满足要求2分，否则0分。加减分项01、华为专区内有消防栓、电闸开关、暖气片、门、消防警示灯具、非华为配件柜等设施或者靠近洗手间、靠近售后服务维修台、靠近卖场内休息区域等，每一项减0.5分；2、如果专区有临街橱窗，每一项加2分。建议专区位置评分≥8分，优选TOP3位置。1.2专区位置评分51.店面建设标准1.3店面建设流程6店面管理部建设供应商代表处各行业线发起店面建设复核规划复核规划10日完成下月店面建设规划中国区审批执行店面建设月度建设规划执行及闭环时效管理验收运营管理*标准外标准内质量管理*注：店面建设存在例外情况需到地区部审批。72.店面类型2.1明星专区2.2精品专区82.店面类型正视图左视图2.1明星专区-I型标准配置数量门楣--横版LOGO（W1020*D30*H240mm）3配件柜（W1000*D270*H2400mm）1电视+配件柜（W2000*D270*H2400mm）1灯箱展示柜（W3600*D450*H2400mm）1洽谈桌（W1500*D900*H900mm）1洽谈椅（W350*D265*H647mm）4体验台（W2000*D900*H900mm）39正视图右视图2.店面类型2.1明星专区-L型标准配置数量门楣--横版LOGO（W1020*D30*H240mm）2配件柜（W1000*D270*H2400mm）3电视+配件柜（W2000*D270*H2400mm）1灯箱展示柜（W6000*D450*H2400mm）1洽谈桌（W1500*D900*H900mm）1洽谈椅（W350*D265*H647mm）4体验台（W2000*D900*H900mm）310正视图2.店面类型2.1明星专区-U型标准配置数量门楣--横版LOGO（W1020*D30*H240mm）1配件柜（W1000*D270*H2400mm）2电视+配件柜（W2000*D270*H2400mm）1灯箱展示柜（W6000*D450*H2400mm）1灯箱展示柜（W3600*D450*H2400mm）1洽谈桌（W1500*D900*H900mm）1洽谈椅（W350*D265*H670mm）4体验台（W2000*D900*H900mm）3顶视图11正视图后视图左视图2.店面类型2.1明星专区-中岛型标准配置数量竖版LOGO（W400*D40*H400mm）4中岛配件墙（W2300*D400*H2500mm）1中岛配件墙-含电视（W2300*D400*H2500mm）1内置灯箱（W4800*D450*H2400mm）1洽谈桌（W1500*D900*H900mm）1洽谈椅（W350*D265*H670mm）4体验台（W2000*D900*H900mm）312正视图外视图左视图2.店面类型2.1明星专区-橱窗型标准配置数量门楣--横版LOGO（W1020*D30*H240mm）2配件墙（W1000*D270*H2400mm）2配件+电视（W2000*D270*H2400mm）1内置双面灯箱（W4800*D150*H1200mm）1洽谈桌（W1500*D900*H900mm）1洽谈椅（W350*D265*H670mm）4体验台（W2000*D900*H900mm）313正视图外视图左视图2.店面类型2.1明星专区-橱窗型标准配置数量落地LOGO墙（W1200*D250*H2400mm）1配件柜（W1000*D270*H2400mm）1电视+配件柜（W2000*D270*H2400mm）1内置双面灯箱（W4800*D150*H1200mm）1洽谈桌（W1500*D900*H900mm）1洽谈椅（W350*D265*H670mm）4体验台（W2000*D900*H900mm）3142.2精品专区-I型2.店面类型备注：体验台专区配件柜数量≥3个可以使用电视+配件展柜模式A场景C场景B场景152.2精品专区-I型2.店面类型A场景C场景B场景162.2精品专区-L型2.店面类型备注：体验台专区配件柜数量≥3个可以使用电视+配件展柜模式A场景B场景172.2精品专区-L型2.店面类型A场景B场景182.2精品专区-U型2.店面类型备注：体验台专区配件柜数量≥3个可以使用电视+配件展柜模式A场景B场景192.2精品专区-U型2.店面类型A场景B场景202.2精品专区-中岛型2.店面类型A场景C场景B场景212.2精品专区-中岛型2.店面类型A场景C场景B场景222.店面类型2.2精品专区-橱窗型A场景B场景232.店面类型2.2精品专区-橱窗型A场景B场景242.2精品专区-专柜型2.店面类型备注：只投放道具，墙面不作处理A场景B场景3.道具3.1道具展示251.2m体验台1.6m体验台洽谈桌椅导视牌-A转角柜263.道具3.1道具展示2.0m体验台柜台尺寸:W1200*D900*H900mm尺寸:W1600*D900*H900mm尺寸:W2000*D900*H900mm尺寸:W1200*D550*H910mm尺寸:W550*D550*H910mm尺寸:W1500*D900*H900mm尺寸:W80*D70*H330mm柜台内陈列组合尺寸:W1100*D452mm门楣（单面LOGO）吊挂门楣（带LOGO）尺寸:W2400*D200*H500mm尺寸:W1500*D200*H400mm1027尺寸:W1000*D270*H2400mm尺寸:W1000*D250*H2400mmA：穿戴区B：穿戴区C：穿戴产品画面D：MBB区E1：配件区手机平板配件E2：配件区手机平板配件F1：配件区耳机/充电宝类F2：配件区耳机/充电宝类尺寸:W1000*D270*H2400mm尺寸:W1000*D270*H2400mm尺寸:W1000*D270*H2400mm尺寸:W1000*D270*H2400mm尺寸:W1000*D270*H2400mm尺寸:W1000*D270*H2400mm3.道具3.1道具展示28尺寸:W3600*D100*H1