China Outbound Tourism Development

ChinaOutboundTourismDevelopmentAbstract:China'soutboundtourismhasexperiencedfromscratch,fromslowtofastdevelopmentandchanges.Inrecentyears,thedevelopmentofChina'soutboundtourismcitizensquickly,causingvariousconcerns.Amongthem,theproportionincreasedtravelabroadandincreasedtouristdestinationspecificperformanceofChineseoutboundtourismisbeginningtotakeshape.Oncurrentandfuturetrends,theprospectsofChina'soutboundtourismmarketbullish。Keywords:OutboundTourismDevelopmentAnalysisTourismasoneofthelargestindustriesintheworld,whetherfromitsrevenues,employment,income,investmentandtaxationaspects,oftheworldandhasamajorcontributiontothedevelopmentofthenationaleconomy.TourisminChinahasstartedrelativelylate,however,withthedeepeningofreformandopeningup,enhanceoverallnationalstrength,people'slivelihoodgraduallyricher,residents'disposableincomeincreasedsignificantly,traveldemandhasincreasinglybecomeanecessaryoflifeinChina,domesticandoutboundtourismhasbeendevelopingrapidly.Especiallysinceinthelate1990ofthe20thcentury,Chineseoutboundtourismisenteringastageofrapidgrowth.In2003,thenumberofChineseoutboundtouristsreached20.22millionpassengers,andovertookJapanranksfirstinAsia.China'soutboundtourismmarketanalysishasbecomeanoteworthyacademictopic.Chinesecitizenoutboundtourismoverview.OneChinesecitizenoutboundtourismoverview1,outboundtourismconceptsConceptonoutboundtravel,internationallyrecognizedasacountryacrosstheborderstoothercountriesorareasofactivities.However,duetothespecialnatureofthesituationofourcountry,theChinaTourismStatisticalYearbookforoutboundtourismisdefinedas:China(Mainland)residentsofpublicorprivateoutboundtraveltoothercountries,China,HongKongS.A.R.,andMacauS.A.R.andTaiwanforsightseeing,holiday,visitingfriendsandrelatives,medicalcare,shopping,attendingmeetingsorengagedineconomic,cultural,sports,religiousandotheractivities.Atpresent,Chinesecitizensoutboundtourismactuallyconsistsofthreeforms:oneistheChinesecitizenstravelingabroad;thesecondisaChinesecitizenbordertourism;threeareChinesenationalstourstoChina'sHongKong,MacaoandTaiwanregions.2,outboundtourismdevelopmentoverviewChina'soutboundtouristvisitsHongKongandMacaotours,whichstartedin1983,subsequentlyalongwiththedeepeningofreformandopeningup,China'scontinuedeconomicgrowthandnationalincomelevelsrapidlyincrease,China'soutboundtourismmarketdevelopmentofunprecedentedchange,hasbecomeChina'soutboundtourismconsumptionhotpointsofconsumptionandneweconomicgrowthpoints.China'soutboundtourismmarkethasattractedworldwideattention.Calculationsbasedondatacompiledin1993,3.74millionpeoplereturningtoChinesecitizensoutboundtourismby2007,China'scitizens'departureandarrivalsreached40.954millionpassengers,up18.6%overthepreviousyear,11timestimesthatof1993.In2008,althoughaffectedbytheglobalfinancialcrisisandeconomicrecession,aswellasmyfrozendisasterearlierthisyearandthe5.12earthquakeeffect,China'soutboundtourismnumberofpeoplereachedarecord45.8444millionpassengers,up11.94%overthepreviousyear.Inaddition,accordingtothenationaltourismadministrationofChina'stourismreport,in2009,China'soutboundtravelmarketcontinuesitsrapiddevelopmentofcitizens,increasingtouristdestinations,Taiwantourisdevelopingrapidly.China'sexitandthenumberofcitizensreached47.6563millionvisitors,percentfrom2008.,5.4466million,attributabletothenumberofdepartingpassengers,comparedwithdown4.7%;departing42.2097millionforprivatetrips,up5.2%overthepreviousyear.Fromanoverallpointofview,theexpansionofChina'soutboundtravelmarket,sustainedincreaseinthenumberofoutboundtravelandtheopeningofChina'soutboundtravelmanagementpolicy,asatouristdestination,outboundtravelincreaseddesirestronglyandthemarketenvironmentcontinuestoimprove,andsothereisacloserelationship.Second,China'scitizens'departureandtravelhistoryOutboundtraveloftheChinesecitizenswithdistinctphasesandregionalcharacteristics,fromscratch,fromsmalltolargeexperienceduringthedevelopmentprocess.Throughoutpast20yearstoofpractice,Chinacitizensexittourismofdevelopment,fromactivitiesofformssee,largelyisalong'HongKongandMacaotour',and'bordertour'and'abroadtourism'ofordergraduallydevelopmentupof;fromactivitiesofpurposesee,firstfromvisitsfriends,andcommerceactivities,graduallydevelopmenttosightseeingandholiday;fromnationalpolicyandmanagementofanglesee,experiencehastest,andrelaxtograduallyreleaseofprocess(ZhangGuangrui,2002).1,theHongKongandMacautourReformandopeningup,inordertomeettherequirementsofpeopleincoastalareasandoverseasrelativestobereunited,theStatedecidedtovisittourismpilot.OnNovember15,1983,thefirsttourismsetouttovisittheirrelativesinHongKong,Guangdong,beganthefirstoutboundtourismbymainlandresidents.However,duetothecomplexityoftheoutboundtravelformalities,andlimitedtospecialtravelagent,wenttothecitizensofHongKongandMacaotourisminGuangdongandFujianprovinces,Touringmodelonlyasinglefamilytour.Afterthereunificationin1997andthe1999returnofMacao,HongKongandMacaotouressenceshiftinthemode,quotaforMainlandresidentstovisitHongKongandMacaoexpansion,causedtheChineseoutboundtravelmarketbetween1997andenter