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ReportonstrategicanalysisandpositionoftheUKCooperativeGroupExecutiveSummaryThisreportaimstomakeastrategicanalysisoftheUKCooperativeGroup.Throughtheanalysisoftheexternalenvironment,theinternalenvironment,theSWOTanalysisandthestrategicposition,thispapermakessomesuggestionsforthefuturedevelopmentofthisorganization.Thereportfirstlygivestheintroductionofthispaper’spurpose,thentheoperationenvironmentthisorganizationworksin,thestrength,theweakness,theopportunitiesandthetreatsitfacesaredoneinthemainbodypart.Thestrengthofitmainlyincludesthelargestgeographiccoverage,thestrongbargainingpowerresultingfromtheCTRGandthegoodmarketimageitsvalueandfaithbring.Theweaknessincludestheweaknessinthehypermarketandsupermarket,thebrandpositionisnotsoclearandthelackoftherangeofproducts.Theopportunitiesincludethequickdevelopmentoftheinternetandthedeceasingaffordingabilityofthecustomers.Thethreatsconsistoftheemergingoftheonlineretailingandthepenetrationofthe“bigfour”intotheconveniencesector.Inthelastpart,thestrategypositionofthisorganizationissuggestedbasedonthepreviousanalysis.Aftertheanalysis,thispaperthinksthatintheaustereeconomyconditionofUK,theUKCooperativeGroupcanuseitslocationadvantageanditslowcostadvantagetocompeteinthemarket.Atleast,atthiskindofcondition,itcanattractmorepricesensitivecustomersandbuildupitsimage.Asthisorganizationisintheretailingindustryanditfocusesontheconveniencesectorwhichismainlythepricesensitivecustomers’marketandprovidingthesatisfiedproductswiththesatisfiedpricefrothecustomersistheirmaintarget,sothepriceleadingstrategyistherightoneforit.Tableofcontent1.0Introduction..............................................................................................................42.0ThestrategicanalysisoftheUKCooperativeGroup..............................................42.1Theexternalenvironmentanalysis.......................................................................52.1.1Macroenvironmentanalysis:PESTmodel...................................................52.1.2Industrialanalysis:Porter’sfiveforcemodel................................................62.1.3Competitoranalysis:Strategicgroupanalysis..............................................72.2Theinternalanalysis.............................................................................................82.2.1Resourceaudit...............................................................................................82.2.2Valuechainanalysis......................................................................................82.2.3Theidentificationofthecorecompetence....................................................92.2.4Theidentificationoftheimportantstakeholder............................................92.3SWOTanalysis...................................................................................................102.4Theanalysisofthethreepossiblefuturestrategychoices.................................103.0EvaluationsandRecommendationsofthethreestrategies....................................113.1Theevaluations..................................................................................................113.2Therecommendations........................................................................................124.0Thecriticalreviewofthemodelsappliedinthisreport........................................125.0Conclusion.............................................................................................................136.0References..............................................................................................................14(Wordscount:2997)1.0IntroductionTheUKCooperativeGroupisoneofthelargestcooperativeretailsintheworld.Ittradesinmanyareasincludingthefoodbusiness,retailing,insurance,tourismandsoon.Aftertheworldfinancialcrisis,intheaustereeconomyconditions,facingseverecompetitionfromdifferentaspects,thisorganizationshouldfinditsnewdirectionorbetterstrategytodevelopwellinthefuture.Thispaperaimstomakeastrategicanalysisincludingtheexternalenvironmentanalysis,theinternalanalysis,theSWOTanalysisandtheidentificationandtheevaluationofthebasicthreecompetingstrategiesfortheorganization.Aftercomparingthebasicthreecompetingstrategies,thispaperwillcombinethespecialcircumstanceswiththeenvironmentanalysistoproposeasuitablestrategypositionforthisorganization.Thispapermainlyincludesfourparts.Firstly,itistheintroductionpart.Secondly,itisthemainbodyofthispaper.Inthispart,thedetailedstrategicanalysisofthispaperwillbedonewhichconsistsoffivestepswhichareexternalenvironmentanalysis,internalanalysis,SWOTanalysis,strategypositionandtheevaluationofthestrategies.Thirdly,therecommendationswillbesuggested.Finally,itcomestotheconclusion.2.0ThestrategicanalysisoftheUKCooperativeGroupThispartaimstodoacompletestrategicanalysisofUKCooperativeGroup.TheexternalenvironmentanalysisconsistsofmacroenvironmentanalysisusingPESTmodel,industrialanalysisusingPorter’sfiveforcesmodelandthecompetitoranalysisusingthestrategicgroupanalysistoidentifytherelevantcompetitors(Sa