中国文化产业发展及对策研究

上海交通大学硕士学位论文中国文化产业发展及对策研究姓名：王静申请学位级别：硕士专业：工商管理指导教师：黄丹20070128“”,,,,,.,,,.TOPERFORMANALYSISONDEVELOPMENTOFTHECULTUREINDUSTRYOFCHINAABSTRACTInnowadays’world,cultureminglesitselfwitheconomyandpolitics,andplaysamoreandmoreimportantroleinthecompetitionofthecomprehensivenationalpower.Foracountry,culturecancreateproductivity,promotecompetitivepower,intensifyattractiveabilityandformcohesiveforceaswell.Itisrelatedtothefoundationforbuildingournation,themannerofmanageourcountryandthewayofrejuvenatingournation.OurPartyalwaysattachesgreatimportancetothedevelopmentofculture;theimportantthoughtofthe“ThreeRepresents”emphasisthatourPartymustalwaysrepresenttheorientationofChina’sadvancedculture.ItisatraditionthatChina’scultureisdevelopedasutilities,whichcausesthedeficiencyoftheaftereffectofChina’sculturemarket,theoverlookoftherealdemandofthemassandthemarket,andthereforedistractthecultureproductsinthemarketfrommarketrule.Thus,tomakethecultureproductscaterforthedemandofculturemarketandthecultureexpectationofthemass,culturemustbeindustrialized.Cultureindustryisafloorboardofthoseenterprisesandtradesthatusecultureasitsmainresources,gainingprofitsthroughproductionandmarketing,providingtheconsumeswithmentalandcultureproductsandservices,andinfusingculturestrengthforthedevelopmentoftheeconomyandsociety.Cultureindustryistheproductofthedevelopmentofsocialproductivity,andisnewindustryemergesintheprocessoftheperfectingofChina’ssocialistmarketeconomyandtheprogressofmodernmannerofproduction.Itsimportantroleinthedevelopmentofthesocietyismoreandmoreobvious.Atpresent,cultureindustryhasdevelopeditselfinmanytrades,suchas:performingindustry,movieindustry,audiovisualindustry,cultureentertainmentindustry,culturetouristindustry,networkcultureindustry,bookindustry,culturalrelicindustry,artworkindustryandarttrainingindustryaswell.Thesocialistcultureindustryshouldgiveprioritytosocialprofit,trieshardtorealizetheeconomicvalueofthecultureproductandcultureservicethroughmarket.Underthecircumstanceofopeningtotheoutsideworld,enlargingtheentrancepermissionofculturemarketandallowingforeignculturecapitalandcultureproductenterChinesemarketisinevitable.Inthemeantime,China’smarketeconomysystemisnotmatureyetandthemarketsystemisnotperfect.Thedevelopmentofculturemarketrulesisfarbehindthedevelopmentofthemarket.China’scultureindustryisstillintheperiodofkinderandweak.Comparedwithdevelopedcountries,Chinastillhasagreatdistanceinthecapitalpower,technologylevel,marketoperationability,creativityabilityandmarketcompetitionability.Therearealsosomeproblemsexistingthatinfluencethedevelopmentofthecultureindustry:firstly,thethoughtcannotadopttothedevelopmentdemandofsocialistmarketeconomy;secondly,cultureindustrymingleswithcommonwealcultureindustry,anditisnotrelatedtothemarketandlacksvigor;thirdly,cultureindustrypolicyisnotperfect,thelegislationlevelislowandthespecifiedexpertisnotenough;fourthly,culturesystemreformlagsbehind,thereconstructionoftheindustrystructureisnotpowerfulenough.Thedegreeofsocializationandmarketingisratherlow.Fifthly,thephenomenonofsectiondivision,industrymonopolizationandregionalblockisserious.Aunified,open,competitiveandorderlymodernmarketsystemcannotbeformed;last,thetechnologyquantityofcultureproductisrelativelylow,thecreativityabilityisnotenoughandthecompetitiveabilityisnotstrongenough..FactorsthatcausedthedevelopmentproblemsofChina’scultureindustryincludepolicyfactorsandcultureindustrymainbody.Forthisreasonandbasedonournationalsituation,howtoformtheecosystembetweencultureindustryandotherindustryisalargetopictous.KEYWORDS:culture,cultureindustry,culturecause,ecosystem200612420061242006124MBA1MBA2“”11“”20041-11-1FIGURE1-1TheclassificationofcultureindustryinChina200010“”“”200211“”()“MBA3”“20052006112“”“““”“”“”“”“”MBA42080“”“”“”“”“”“”“”“”“”“”“”“”“”“”MBA5“”“”“”“”“”“”“”“”131234MBA65612345614141MBA7“”[1]19[2]142MBA8“”“”“”GDP20%1997“”“”“”“”“”“”“”143MBA912WTO3MBA104515“”120MBA11“”WTOMBA122“”“•”“”204060“”“”“”“”“”“”“”“”“”MBA13“”“”“”“”“”“”“”“”“”“”“”“”“”“”“”3MBA14“”“”“”“”“”“”“”902121“”•“[2]MBA15MBA162121120065“”2-12004(:)(:)(:)(:)34.6(31.8)9071.831.7236.28923542670.89961.8541.7632-12-2200427831%121038%4.35315417%62720%4.07147552%138342%2.912907100%3220100%3.5502-2““MBA17“”3117523820422-3200430.596%68075%1.0863%231872%760.652%13615%0.2615%38612%5930.652%9110%0.3822%51616%79431.4100%907100%1.72100%3220100%1032-3,2-466%69%78%82%74%34%31%22%18%26%GDP2.561.281.35505610007210073GDPMBA18[3]124.777.703.9GDP5.837.613.8111.813GDP212[4]2120052005“”“”12005GDP200320042005200420051020043935MBA1920054328200520051~37901245050%20054150220036935200520031052005“”32005“”“”“”200494.50%95.59%200573.374383.63168MBA20“”12005710300530020042003IPTV42005“”“”2/3“”“”“”GDP10003000~5000GDP500~10005“”“‘’”“”2005714“”WTO20059700“”“MBA21”6“”200511CEPA200510“”20051022“”[5]213,“”“”5450[6]MBA222-1FIGHRE2-1TheStatisticsoftheatreinJiangSuprovince2-1,“”49111311.63%3.8%2-2FIGHRE2-2Theconditiongofusing-theatreandtheaudienceintheJiangSuprovince873829.633.53867.23720.2208531982378007%2481%3.611.83%2191.858.92%142