unit-3-Section-B

SectionB43BeingentrepreneurialUNITBuildingthedreamofStarbucksTomasterthereadingskillTounderstandthetextTopracticethephrasesandpatternsTolearnaboutwritingabookreportObjectivesWarming-upReadingSkillsTextStudyComparativeStudyContentsUnitProjectBBuildingthedreamofStarbucksSectionWarming-upLead-inBackgroundInformationBBuildingthedreamofStarbucksSectionVideoWatching1.HaveyouevergonetoStarbucksforcoffee?Whatcoffeedoyoulikebest?TipsTips2.WhatimpressesyoumostwhenyoudrinkbeverageinStarbucks?BackCaffèMochaCaramelMacchiatoCaffèAmericanoCaffèLatteCappuccinoEspressoTips1.HaveyouevergonetoStarbucksforcoffee?Whatcoffeedoyoulikebest?TastyandsmoothcoffeeflavorProfessionalcoffeemakingprocessMeticulousserviceComfortabledrinkingenvironmentConvenientonlineservice2.WhatimpressesyoumostwhenyoudrinkbeverageinStarbucks?Tips1.HowmanyAmericanmultinationalcorporationsdoyouknow?Canyouintroducesomebrieflyinclass?2.HowmuchdoyouknowabouttheAmericandailynewspaperTheNewYorkTimes?TipsTipsPepsiCoPepsiCowasformedin1965withthemergerofthePepsi-ColaCompanyandFrito-Lay,Inc.PepsiCohassinceexpandedfromitsnamesake(同名物)productPepsitoabroaderrangeoffoodandbeveragebrands.Itmainlyconcentratesonthemanufacturing,marketinganddistributionofgrain-basedsnackfoods,beverages,andotherproducts.1.HowmanyAmericanmultinationalcorporationsdoyouknow?Canyouintroducesomebrieflyinclass?TipsKraftFoodsKraftFoodsadoptedthenameMondelēzInternational,Inc.afterspinningoffitsNorthAmericangrocerybusinessintoaseparatecompanycalledKraftFoodsGroupInc.inOctober,2012.ItcomprisestheglobalsnackandfoodbrandsoftheformerKraftFoodsInc.,manufacturingandmarketingchocolate,biscuits,gum,confectionery,coffee,andpowderedbeverages.Tips1.HowmanyAmericanmultinationalcorporationsdoyouknow?Canyouintroducesomebrieflyinclass?ItisanAmericandailynewspaperfoundedandcontinuouslypublishedinNewYorkCitysince1851.Asof2014,TheNewYorkTimeshaswon114PulitzerPrizes.Thepaper’swebsiteisoneofAmerica’smostpopularnewssites.ItsprintversionremainsoneofthelargestnewspapersintheUnitedStates.Themottoofthepaperis“AlltheNewsThat’sFittoPrint”anditswebsitehasadaptedthemottoto“AlltheNewsThat’sFittoClick”.2.HowmuchdoyouknowabouttheAmericandailynewspaperTheNewYorkTimes?TipsReadingSkillsPresentationoftheSkillReadingSkillPractice3BuildingthedreamofStarbucksUNITSignalwordsoftimehelpthereaderkeeptrackofimportantdetailsorstagesofanevent.Theyareespeciallyimportantfornarrativeorbiographicalwritings.RecognizingsignalwordsoftimeThefollowingaresometypesofsuchsignalwordsandtheirexamples.RecognizingsignalwordsoftimeNumericalwordsfirst,second,thirdAdverbslater,subsequently,finally,eventually,meanwhileFunctionwordswhen,while,as,before,after,now,then,nextApartfromusingnumericalwords,adverbsandvariousfunctionwordsassignalsoftime,someothertypesofsignals,suchasverbs,infinitives(动词不定式),numbersthatindicatedatesoryears,prepositionalphrases,adverbialclauses,nounphrases,etc.,canalsobeusedtoshowtimeorderorstepsinaprocess.RecognizingsignalwordsoftimeExampleandExplanationEverynightseveralhundredplanesbearingapurple,white,andorangedesigntouchdownatMemphisAirport,inTennessee.Whatprecedesthislandingarepackagepick-upsfromlocationsallovertheUnitedStatesearlierintheday.…Therectangularpackagesandenvelopesarerapidlyreshuffledandsortedaccordingtoaddress,thenloadedontootheraircraft,andflowntotheirdestinationstobedispersedbyhand—manywithin24hoursofleavingtheirsenders.(Para.1,TextA)Thispartoftheparagraphusesaverb“precede”,aphrase“earlierintheday”,anadverb“then”andaninfinitive“tobedispersed”todisplayaclearsequentialpatternofthepackagedeliverysystemtothereader.ExampleandExplanationReadthefollowingparagraphsfromTextB,underlinethesignalwordsoftimeusedintheparagraphs.Thetypesofsignalwordsyouwilllookforaregivenbeforeeachselectedparagraph.RecognizingsignalwordsoftimePracticePara.5:prepositionalphrase,year,adverbThebudofinspirationforhisphenomenalcoffeebusinessbegangrowingina1983visittoMilan,Italy.SchultzconceivedofanewAmericanwayoflifeinthecoffeebarsofMilan.HesoughttorecreatesuchforumsforpeopleintheUStostarttheirdaysorvisitwithfriends.In1987,attheageof34,Schultzorganizedagroupofinvestorsandpurchasedthecompanythathadformerlyemployedhim,theStarbucksCoffeeCompanyinSeattle,whichherestructuredastheStarbucksCorporation.RecognizingsignalwordsoftimeTextStudyTextComprehensionLanguageFocusCriticalThinkingBBuildingthedreamofStarbucksSection1.WhatdoyouknowaboutHowardSchultzandhiscoffeecompanyStarbucksaccordingtoparagraph1?(Para.1)2.WhatwasSchultz’searlylifelike?(Para.2-3)3.WhatisthepositiveinfluenceofSchultz’spoorstatus?(Para.4)4.HowdidSchultzbuildhisdreamofStarbucks?(Para.5-6)5.HowdidStarbucksexpanditsbusinessscaleoutsidethenorthwesternpartofAmerican?(Para.7)6.Whatcanweimplyfromthecomment,“Thesoft-spokenMr.SchultzhasbarelyatraceofaNewYorkaccentandatimid,almostapologeticmanner.”?(Para.8)7.WhydidSchultz’semploymentpoliciesattractconsiderableattention?(Para.9)8.WhatdidSchultzmeanbysaying“Igottobuildthekindofcompanythatmyfathernevergottoworkfor.”?(Para.10)1.WhatdoyouknowaboutHowardS