《会展管理与节事策划》3partone-通选

2019年9月13日星期五Dr.XUFenginShandongUniversity12019年9月13日星期五Dr.XUFenginShandongUniversity2Question6Howtostartaneventformally?Part1:IntroductiontoEvent2019年9月13日星期五Dr.XUFenginShandongUniversity3AstartingpointStep1Theaimsandobjectivesofstagingtheparticulareventmustbeclearlyidentifiedandstated.Step2Afeasibilitystudyshouldbeundertaken,askingquestions(likethoseearlier)inamuchmorefactualway.Itshouldexaminetheexactmethodsofachievingtheeventanditshoulddefinitivelyidentifyanypossiblesourcesoffunding.2019年9月13日星期五Dr.XUFenginShandongUniversity4Dependingontheleveloftheevent,thesetwostepscanbeperformedinavarietyways,rangingfromconsiderationbyasmallinformalgrouptotheengagementofspecialistconsultants.Astartingpoint2019年9月13日星期五Dr.XUFenginShandongUniversity52019年9月13日星期五Dr.XUFenginShandongUniversity62019年9月13日星期五Dr.XUFenginShandongUniversity72019年9月13日星期五Dr.XUFenginShandongUniversity8Inashorttimescale,completeinvestigationintoanevent;ifresultisjustifiableandworthwhile,theinvestigationshouldgoontosuggesthowitcanbeachieved.Astartingpoint2019年9月13日星期五Dr.XUFenginShandongUniversity9Thefeasibilitystudy,withitspositiveoutcome,shouldoutlinehowtoachievetheevent;detailstructure,personnelrequirement,financingsourcesandaneventachievementtimetable.Enoughtimeisneededforthemoredetailedeventplanningandimplementationtoproceed.Butproblemoftenoccurquitenaturally,itisinadvisabletointroducetimepressurefromtheverystart.Astartingpoint2019年9月13日星期五Dr.XUFenginShandongUniversity10Question7Fromtheagency’sviewpoint,whatshouldwethinkabouttheevents?Part1:IntroductiontoEvent2019年9月13日星期五Dr.XUFenginShandongUniversity11PartofaplanEffectiveeventsarebestsetwithinthecontextofanorganizationalplan.Eventsshouldbeprovidedaspartoftheethosandfunctionofthewholebusiness,notjustarandomfulfillmentofanidea.Asarealpartofanoverallplan,eventsmustfitinwithorganizationalaimsandobjectives;mustbecoordinatedacrossallpartsoftheorganization;andmustbeworthwhileinfuture.公共慈善与商业利益：使命的不一致2019年9月13日星期五Dr.XUFenginShandongUniversity122019年9月13日星期五Dr.XUFenginShandongUniversity13Specifyingasfollowings:Thepurposeofhavingevents.Whataimsandobjectivestheyshouldhave.Whatstaffwillbeinvolved.Howtheywillbecoordinated.Whowilltaketheleadrole.Aneventsstrategy2019年9月13日星期五Dr.XUFenginShandongUniversity14TheaimsofaneventThroughbeinganintegralpartofanoverallstrategy,eventsshouldhaveakeyroleinachievingorganizationalaims.Theoveralleventspolicyshouldalsoclearlystatethegeneralaimsforalleventstheorganizationstages.Toprovideforthelocalpopulation’sentertainment.Toraisefundsforthecompany2019年9月13日星期五Dr.XUFenginShandongUniversity152019年9月13日星期五Dr.XUFenginShandongUniversity16Theremaybeoneaimandseveralaims,buthowevermany,itisessentialtohavethemclearlyspecifiedduringthesearchforfinanceandstaff.Aclearvisioniscrucialifwewantpeopletosignup,peoplefromsponsorstocarparkattendants.Theaimsofanevent2019年9月13日星期五Dr.XUFenginShandongUniversity17Ifyoudon’tknowwhereyouaregoingyouwillprobablyendupsomewhereelse.(DrLaurenceJPeterandRaymondHill)HavingestablishedAims(theraisond'etreofthewholeevent),itwillbenecessarytobreakitintomoremanageablestepsofmeasurableachievement–objectives.Objectivesareset,agreedandunderstoodbyeveryoneinvolved.Clearfocus;coordinatedeffort;unityofpurpose.Theobjectivesofanevent2019年9月13日星期五Dr.XUFenginShandongUniversity182019年9月13日星期五Dr.XUFenginShandongUniversity19ObjectivesshouldbeSMARTSpecifictotheeventMeasurableinstatisticaltermsAgreed(orachievable)bythoseinvolvedRealistic(orrelevant)totheresourcesavailableTimedaroundtheeventschedule2019年9月13日星期五Dr.XUFenginShandongUniversity20SMART司马他另类职场生存法则Sspecific（具体的）Mmeasurable（可衡量）Aachievement（可完成）Rrealistic（现实的）Ttimebond（时间段）行走职场，智慧先行，基于现实，未雨绸缪，短时达标2019年9月13日星期五Dr.XUFenginShandongUniversity21Objectivesshouldalso…beappropriate,simple,clear,unambiguousandachievableavoidcausingconfusionandmisunderstandingorcommunicatingincorrectmessageEventsaremanagedbyobjectivesandareaccumulationofthesestages.2019年9月13日星期五Dr.XUFenginShandongUniversity22ObjectivesassistestablishingorganizationalstructureEachindividualsandcommitteetobegivenanumberoftheirownspecifictargets(sub-objectives)Thiswillfurtherreflecttheneedforeveryonetoworktogether,asmanyobjectiveswillinevitablybeinterdependent2019年9月13日星期五Dr.XUFenginShandongUniversity232019年9月13日星期五Dr.XUFenginShandongUniversity24Question8Whatarethebestevents?Part1:IntroductiontoEvent2019年9月13日星期五Dr.XUFenginShandongUniversity25Characteristicsofthebestevents11.Aclearvisionandadefinitepurposeforeveryone’sefforts.2.ClearSMARTobjectivestowhicheveryoneiscommitted.3.Anappropriate,flexibleorganizationalstructureabletoachievespecifictasks,butretaininganoverallunityofpurpose.2019年9月13日星期五Dr.XUFenginShandongUniversity26Characteristicsofthebestevents24.Committedpersonnel,willingto“gothestepbeyond”.5.Aleaderofcalibre,authorityandpersonality.6.Precisedetailedplanningcarriedoutanddocumentedwithinanappropriatetimescale.2019年9月13日星期五Dr.XUFenginShandongUniversity27Characteristicsofthebestevents37.Acoordinatedteameffortoperatingwithinbudgetlimits,drawingonallavailabl