mis12-信息系统复习参考9

1Copyright©2012PearsonEducation,Inc.ManagementInformationSystems,12e(Laudon)Chapter9AchievingOperationalExcellenceandCustomerIntimacy:EnterpriseApplications1)Companiescanuseconfigurationtablesprovidedbytheenterprisesoftwaretotailoraparticularaspectofthesystemtothewayitdoesbusiness.Answer:TRUEDiff:2PageRef:338AACSB:UseofITCASE:ComprehensionObjective:9.42)Enterprisesystemsaretypicallybuiltaroundoneortwomajorbusinessworkflows.Answer:FALSEDiff:1PageRef:338AACSB:UseofITCASE:ComprehensionObjective:9.13)Enterprisesystemsaredesignedprimarilytoallowcommunicationbetweenanorganizationandoutsidepartnersandsuppliers.Answer:FALSEDiff:2PageRef:337AACSB:UseofITCASE:ComprehensionObjective:9.14)Theupstreamportionofthesupplychainconsistsoftheorganizationsandprocessesfordistributinganddeliveringproductstothefinalcustomers.Answer:FALSEDiff:2PageRef:341AACSB:ReflectiveThinkingCASE:ComprehensionObjective:9.25)Supplychaininefficienciescanwasteasmuchas25percentofacompany’soperatingcosts.Answer:TRUEDiff:2PageRef:342AACSB:ReflectiveThinkingCASE:ComprehensionObjective:9.22Copyright©2012PearsonEducation,Inc.6)Safetystockactsasaninexpensivebufferforthelackofflexibilityinthesupplychain.Answer:FALSEDiff:2PageRef:342AACSB:ReflectiveThinkingCASE:ComprehensionObjective:9.27)Thebullwhipeffectisthedistortionofinformationaboutthedemandforaproductasitpassesfromoneentitytothenextacrossthesupplychain.Answer:TRUEDiff:2PageRef:342AACSB:ReflectiveThinkingCASE:ComprehensionObjective:9.28)Supplychainexecutionsystemsenablethefirmtogeneratedemandforecastsforaproductandtodevelopsourcingandmanufacturingplansforthatproduct.Answer:FALSEDiff:2PageRef:344AACSB:UseofITCASE:ComprehensionObjective:9.29)Tominimizetheexpenseofimplementinganenterprisesystem,businessescanopttocurtailthecustomizationofanenterprisepackageandinsteadchangebusinessprocessestomatchthesoftware.Answer:TRUEDiff:2PageRef:356AACSB:ReflectiveThinkingCASE:ComprehensionObjective:9.410)Implementinganenterpriseapplicationtypicallyrequiresorganizationalchangeaswellasadjustmentstoexistingbusinessprocesses.Answer:TRUEDiff:1PageRef:356AACSB:UseofITCASE:ComprehensionObjective:9.411)Inapush-basedmodelofSCMsystems,actualcustomerordersorpurchasestriggereventsinthesupplychain.Answer:FALSEDiff:2PageRef:347AACSB:ReflectiveThinkingCASE:ComprehensionObjective:9.23Copyright©2012PearsonEducation,Inc.12)Inapull-basedmodelofSCMsystems,productionmasterschedulesarebasedonforecastsofdemandforproducts.Answer:FALSEDiff:2PageRef:347AACSB:ReflectiveThinkingCASE:ComprehensionObjective:9.213)Wal-mart'sstrategyofcontinuousreplenishmentofinventorybasedonactualcustomerpurchasesisanexampleapull-basedSCMmodel.Answer:TRUEDiff:2PageRef:347AACSB:ReflectiveThinkingCASE:ComprehensionObjective:9.214)Totalsupplychaincostsrepresentthemajorityofoperatingexpensesformanybusinessesandinsomeindustriesapproach75percentofthetotaloperatingbudget.Answer:TRUEDiff:2PageRef:348AACSB:ReflectiveThinkingCASE:ComprehensionObjective:9.215)YouwouldexpecttofindPRMandERMmodulesinthemostcomprehensiveCRMsoftwarepackages.Answer:TRUEDiff:1PageRef:351AACSB:UseofITCASE:ComprehensionObjective:9.316)MajorCRMapplicationsoftwarevendorsincludeSiebelSystems,PeopleSoft,SAP,andSalesforce.com.Answer:TRUEDiff:3PageRef:351AACSB:UseofITCASE:ComprehensionObjective:9.317)Cross-sellingmarketscomplementaryproductstocustomers.Answer:TRUEDiff:2PageRef:352AACSB:ReflectiveThinkingCASE:ComprehensionObjective:9.34Copyright©2012PearsonEducation,Inc.18)CRMsoftwarecanhelporganizationsidentifyhigh-valuecustomersforpreferentialtreatments.Answer:TRUEDiff:2PageRef:352-354AACSB:UseofITCASE:ComprehensionObjective:9.319)AnalyticalCRMusesacustomerdatawarehouseandtoolstoanalyzecustomerdatacollectedfromthefirm’scustomertouchpointsandfromothersources.Answer:TRUEDiff:2PageRef:354AACSB:UseofITCASE:ComprehensionObjective:9.320)Enterprisesystemsrequirefundamentalchangesinthewaythebusinessoperates.Answer:TRUEDiff:2PageRef:355AACSB:UseofITCASE:ComprehensionObjective:9.421)FromyourreadingoftheCannondalecasestudy,thefirmimplementednewinformationsystemsinordertoachievewhichofthemainsixbusinessobjectives?A)customerandsupplierintimacyB)survivalC)competitiveadvantageD)operationalexcellenceAnswer:DDiff:3PageRef:335AACSB:AnalyticSkillsCASE:AnalysisintermsofcategorizeObjective:9.122)Whichofthefollowingisnotanexampleofnext-generationenterpriseapplications?A)open-sourcesolutionsB)on-demandsolutionsC)solutionsincorporatingSCMD)solutionsincorporatingSOAAnswer:CDiff:3PageRef:357AACSB:ReflectiveThinkingCASE:ComprehensionObjective:9.55Copyright©2012PearsonEducation,Inc.23)Asuiteofintegratedsoftwaremodulesforfinanceandaccounting,humanresources,manufacturingandproduction,andsalesandmarketingthatallowsdatatobeusedbymultiplefunctionsandbusinessprocessesbestdescribesA)SCMsoftware.B)ERPsystems.C)ERMsoftware.D)CRMmodules.Answer:BDiff:2PageRef:337AACSB:UseofITCASE:ComprehensionObjective:9.124)EnterprisesoftwareisbuiltaroundthousandsofpredefinedbusinessprocessesthatreflectA)thefirm'sorganization.B)industrygoals.C)bestpractices.D