e-commerce-and-traditional-commerce

SUPERIORITYOFE-COMMERCEOVERTRADITIONALCOMMERCE1Aninvestigationofe-commerceandtraditionalcommerce:superiorityofe-commerceovertraditionalcommerceGUOTIANTONGTUC-FIU1501WritingandRhetoric(II)Professor:LILIJUAN2017.6SUPERIORITYOFE-COMMERCEOVERTRADITIONALCOMMERCE2TABLEOFCONTENTSCHAPTER1OverviewofE-commerceinChina1.1ThecurrentsituationofE-commerceinChina1.2TheadvantagesofE-commerceinChina1.2.1Contributiontoeconomy1.2.2Convenienceoflife1.2.3Developmentofrelatedindustries1.3TheproblemswithE-commerce1.3.1Transactionrisk1.3.2TrapsofE-commerceCHAPTER2TheimpactofE-commerceonTraditionalcommerce2.1Priceadvantageofe-commerce2.2Strengthsofe-commerceintimeandspace2.3CasestudyCHAPTER3:MainmeasurestoimprovethedevelopmentofE-commerceinChina3.1Promulgationoflawsandregulations3.2Planningandmacroguidance3.3TrainingofE-commercetalentsCONCLUSIONSUPERIORITYOFE-COMMERCEOVERTRADITIONALCOMMERCE3AbstractWiththeadventoftheInternetclimaxin1999,e-commercehasdevelopedforeighteenyearsinChina.Thedevelopmentofthecurrentsituationine-commerceisimbalanced.Thispaperisdividedintothreesections.Firstly,thewriteroverviewse-commerceinChina,includingdevelopment,advantagesandnegativeimpacts.Secondly,thewriteranalyzestheimpactsofe-commerceontraditionalcommerceandfindsoutthesuperiorityofe-commerce.Thirdly,thewriterchoosesthreemeasurestodealwiththeproblemsofe-commerce.Tosumup,thispaperdrawsaconclusionthate-commercehasmoresuperioritiesthantraditionalcommerce.KeyWords:E-commerce,Traditionalcommerce,SuperioritySUPERIORITYOFE-COMMERCEOVERTRADITIONALCOMMERCE4INTRODUCTIONWiththedevelopmentoftechnology,e-commercerunsintopeople’slifeatanunexpectedandunprecedentedrate.People’sconsumptionconceptandbehaviorarechanging.E-commercewithunpredictableprospectswillbecertaintochangepeople’swayoflifecompletely,andtraditionalcommercewillbeeliminatedoneday.Thewriterusesfactstodemonstrate,datatoshowandresearchtoanalyzethetendencywhichtraditionalcommercewillbereplacedbye-commerce.Thispaperincludestheoverviewofe-commerceinChina,theimpactofe-commerceontraditionalcommerceandthemainmeasurestoimprovethedevelopmentofe-commerceinChinatoexplorethistopic.E-commercehasbeendevelopingforeighteenyearsinChina,andusesitspreponderancestoremedythedeficienciesoftraditionalcommercesuchashighprice,defectsofpromotionandlimitationoftimeandspace.Theseproblemshavebeensolvedeffectively.Althoughthedevelopmentofe-commerceisamazing,wecannotignorethenegativeimpacts,suchasthetrapsofonlineshoppingandtransactionrisk.Thewriterbelievesthatthesedisadvantagescannotbeavoidedbutwecanusemeasureslikemakingplansandmacroguidance,promulgatinglawsandregulations,cultivatingtalentsofe-commercetoreducethedeficiencies.Theenvironmentofe-commercewillgetimproved,whichrequiresthejointeffortsofthepublic.SUPERIORITYOFE-COMMERCEOVERTRADITIONALCOMMERCE5Chapter1OverviewofE-commerceinChina1.1.DevelopmentofE-commerceinChinaWiththeupsurgeoftheInternetin1999,thescaleofChina’sonlineshoppersbegantorise.In2010,China'sonlinetransactionsarecloseto498billionyuan.Atthesametime,thenumberofonlineshoppersreachedto148million.Chinapromotese-commercegrowthinAsia.[1]Forsometraditionalcompanies,theymustchangethemanagementmethodstoadapttothenewtime,meanwhilee-commerceprovidesanewplatformforthesecompanieswhichneedtobechanged.[2]Before1999,thepioneersoftheInternetinChinabegantosetuptheB2C,buttheymetwithmanyobstacles.Nevertheless,withthepassageoftime,thesequestionsdisappeared.In2005,theannualturnoverofDangdang.combrokethrough440millionyuan,andthisachievementimprovedthereliabilityofE-commerce,asaresult,moreandmoreChinesenetizenstrytoembracetheE-commerce.[5]Thedatafromresearchersshowthatthenumberofonlineshoppersstayastraightgrowthfrom2011-2015,especiallyin2015.Therateofincreasereached14.3%.Researchesonthecurrentsituationofe-commerceinChina,TMALL.comaccountfortheascendancy,andsomeotherwebsitesalsosharethemarket,suchasSuning.com,JD.com,Dangdang.com,GOME.COM.CNandsoon.Fig1showstheportionofdifferentonlineshoppingwebsitesinthemarket.[4]SUPERIORITYOFE-COMMERCEOVERTRADITIONALCOMMERCE6Fig1TheportionofdifferentonlineshoppingwebsitesinthemarketFromFig1,itisclearthattheTMALL.comaccountsfortheascendancyandJD.comalsohasalargeportion,butislessthanTMALL.com.WecanclearlynoticetheimbalanceddevelopmentofonlineshoppinginChina.1.2.AdvantagesofE-commerceinChinaThemarketofe-commercehasformedacertainscale,eachoftheInternetusershasbecomeapotentialcustomer.Theadvantageofe-commerceisobvious.1.2.1.ContributionofeconomyE-commercepromoteseconomicgrowthinthreeways,improvingtheefficiencyoftrade,readjustingindustrialstructureandusingthescaleeffect.TMALL.com,54%JD.com,28%Suing.com,3.50%Vipshop.com,3.50%Dangdang.com,2%GOME.com.cn,1.50%others,7.50%0200040006000800010000120001400016000201120122013201420150.00%1.00%2.00%3.00%4.00%5.00%billionRMBnewconsumptiongrowthrateSUPERIORITYOFE-COMMERCEOVERTRADITIONALCOMMERCE7Fig2Thenewconsumptionandgrowthrateofe-commerceFromtheFig2wecanrealizethatthepromotionofe-commercewasincreasingwiththeyears.Until2015,thecontributionrateofeconomicgrowthreached4.23%,sothew