武汉钢铁公司技术创新的研究

华中科技大学硕士学位论文武汉钢铁公司技术创新的研究姓名：黎静申请学位级别：硕士专业：工商管理指导教师：刘英姿20051026IWTOPorterSWOTIIAbstractTechnologyinnovationisintegratedwithseriesofactivities,fromthethoughtofnewproductsornewtechnology,research,engineering,productiontotheapplicationinthemarket.WithChinagoingintoWTO,globaleconomicdevelopmenttrendandneweconomy,asthenationaltraditionalbasicindustry,howdoessteelindustryfacetheseriouschallengefromhomeandabroad?Continuoustechnologyinnovationistheonlywayfortheexistenceanddevelopmentofenterprises.ThisstudytakesWuhanIron&SteelCorp.,Ltd.(WISCO)astheexample,discussesthebusinessstrategywiththeviewoftechnologyinnovation.Firstly,withthefiveforcesofPorter,enterpriseadvantagesanddisadvantages,opportunitiesandSWOT,WISCOexternalbusinessenvironmentandthecompetitionadvantagesarecomprehended.Secondly,fromthewholestrategyintothetechnologyreformationandinnovationstrategy,businessstrategieswiththemarketastheleadandwithfinanceasthecorearedetermined.Fromthe“ninthfive”and“tenthfive”,underthecorrectdeterminationofWISCOleaders,itworkedattheinnovationinproductionequipment,technology,management,quality,CRM,informationmanagementandetc.,andmademuchachievement.ThisarticlediscussesthepracticeofWISCOtechnologyinnovationofabout10yearsfrommanyaspects,demonstratesthatenterpriseisthemainthingtomakethetechnologyinnovation.Technologyinnovationcouldhelptheenterprisegooutofthedifficulties,getprofitandcontinuousdevelopment.Thisarticleisthereferencetootherenterprises.KeyWordsBusinessStrategyTechnologyInnovationFiveForce_____111.121[1][2]290[3]20021994ISO90012003[4]72172[5]1998500[6]31.21.2.1PorterPorter1980[7]1-11.2.2InnovationtheoryJosephA.Schumpeter19121-14[8]123451234556[9]12345671.2.31995[10]Mintzberg1988planploypatternpositionperspective[11]6123[12]1.31-2PorterSWOT71-2SWOT82PorterSWOT2.12.1.1115WTO[13]20170023002250[14110104[15]2[16]9[17][18][19]2.1.2[20]18023%-25%75%50%6000~7000[21]1000~110030020~80-70%100500~60010[22]2.1.3[23]107~82[24][25]7002.1.40.0218%0.0218%~2.11%,2.11%[26]2.1.51112500[27]32.1.6SWOT2.2SWOT2.2.1Strength19581995120199321231958199541002.2.2Weakness123199541370%50%56[28]2.2.3Opportunity1[29]1990199950%115014197821401260[30]212-12-12000-200321995[31]31995199500.511.522.515/()2000200120022003152.2.4Threat1207~8[32]1%0.1~0.4%3.4~6%20002.8436.9%[33]2[34]360%50%[35]750100026%41%53%800[36]416961.8%3%2.5%2.3%[37]5.WTO[38]6WTOWTOWTO2-2[39]172-22000-2002050100150200250300123456789101112()2000200120021833.1SWOT3-1SWOTStrengthWeaknessOpportunityThreatWTO3-1SWOT19[40]3.2103-220SWOT------ERP--------------3-26120052155%----X100352[P][Si][P][O0.005%X7042223ERP4ERP56TRT2344.14.1.14-112319952001244-14.1.21199520052904-2254-21995~20051199821998319974200452004678ERP20032[41]ERP2001320021120031246200244020025115026354005019951997551007%100~3005%3003%5000~100001%~3%2000~40019733271.983231021683980.67%19.3920002227521.95%20009[42]4.2904.2.1MDHIF2090SMS[43]28ROFHiBZ6HHiBGO19995284.2.22050(1),5#814184#2#1#5#(2)(3)294#2#20001#19328TSOTSC4.2.36.5VAI19983208502090———20004.32010304-320040004370255065014053020001030500624161611850500100015002000250030003500400045005000)20020005301404000650502585161141662437050030104-32010(1)(2)(1)(2)314.419934.4.119991999104.4.232APC36APC31999264.5ERPERPERP20012~2003120041~20057ERPmaterialmoneymanmachinemarketingmanufacturing66M4-433()(DSS)()(SCM)()(CRM)()()()()4-42001~2005ERPERPERP2003ERP1234765000261830%45301599.8%30%7451570~80834250003555.15.1.1199712QC336456543820024580%8857470%5.1.2199627572172427468123897.61501.7%25%3705101520253019951998200020032005%5-1050100150200199519982000200320055-2600~90020072172382450%201070%30%22000--3102070398050709010905842190199219952000405-351996199819961996200320052005ERP2003ERP2005200019962000440199225613955810199620020051090.28198523121734250%70%19961192384123817.1419518.5305.1.30500100015001995200519955261244.22005410.96891.2Kg/t)Kg/t)5-4050100150199520051995461.845.985.592005111.762.0710092.3(%)5-54220051995526Kg/t410.96Kg/t46Kg/t111.76Kg/t1244.2Kg/t891.2Kg/t2.07t/m345.9%100%85.59%92.30%70%5.1.4200510151001003001001000100005.1.5B2B2004ERPCRMB2BCRM124335.25.2.11R&DR&D5-6R&D/%19950.820002.020154.0%~5.0%200518%64%201564%30%200020%201530%2201580020050.4820150.504432000~2015100%132015AAA42000150201520010%199580%95%1996~2005172152015300200520%15%2015201535%25%5.2.21[45]45--35510246(34742000106.85R&D2%5%19950.8%2.0%482002200250%200456%[44]200560/49WTOPorterSWOT290721725020035MBAMBA51[1]..1999[2]..1992[3]..2003(8)40-43[4]..2002(6)11-13[5]..2001(16)18-22[6]1994.1998[7]•...1997[8]JosephA.Schumpeter.TheTheoryofEconomicDevelopment.HarvardUniversityPress.1934[9].—.1994[10]..2001[11]HenryMintzbergBruceAhlstrandJosephLampel.AGuidedTourThroughtheWildsofStrategicManagementFreePress1998[12]MichaelA.HittR.DuaneIrelandRobertE.Hoskisson.StrategicManagement.FreePress2001[13].WTO.2002[14]FreemanC.TheEconomicsofIndustrialInnovation.TheMITPress1992[15]..1992[16]..2001[17].500.2000(9)23-25[18]..199752[19].—.1992[20]..1994[21]19921994.1995[22]..2000(4)33-37[23]..200025-29[24]KleinknechtAandBainD.NewConceptsinI