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龙源期刊网作者:任淼来源:《大东方》2017年第08期Abstract:Visualcommunicationdesignplaysanimportantroleinthedesignhistoryofourcountry,andithasundergonetremendouschangessofar.Nowadays,theemergenceofdigitalmediahaschangedthemodeofinformationdissemination,butalsochangedthepeople'saccesstoinformationhabits,thesechangesarethevisualdesigncannotbeignored,itwillinevitablyaffectthedevelopmentofvisualcommunicationdesign.Keywords:visualcommunicationdesign;digitalmedia;transformationFirst,therelevanttheoriesofvisualcommunicationdesign1,theconceptofvisualcommunicationdesignInrecentyears,duetothegraphicdesigncannotmeettheneedsofprofessionaldevelopment,majorcollegesanduniversitieshavebeenchangedtothegraphicdesignofvisualcommunicationdesign,anditalsoshowsthatthegraphicdesignandvisualcommunicationdesignistheinheritanceanddevelopmentofthe.Graphicdesigniscalledflat,andhasalottodowithprinting,whetheritisbookbindingdesignorposterdesign,orpackagingdesign,arepresentedintheformofprinting.Withthedevelopmentofscienceandtechnology,3Dprintingtechnology,peoplenotonlyrelyontheinformationtransferprintingmode,andmorediversifiedwaytoshowtotheaudience,whichisbeyondthescopeofgraphicdesign,sothevisualcommunicationdesignconceptalsocameintobeing.Two,therelationshipbetweendigitalmediaandvisualcommunicationdesignThetraditionalvisualcommunicationdesignismainlybasedonthepaper,soitsmessageisone-way,thedesignersinthework,theaudiencedidnotrealizethesituation,pushinformationtotheaudience,andthismodeofcommunicationisakindofpassiveway,thusitisverydifficulttoachievebetweendesignerandaudiencecommunicateandfeedback,sothetraditionalvisualcommunicationdesignisdifficulttobeadesigner'sintentiontopassoutthecomplete.Thegreatestadvantageofthedigitalmediaistheinteraction,whichmeansthattheaudiencedonotpassivelyappreciatethedesignworks,butactivelyacceptthecontenttobedisplayed.Thismodeofcommunicationembodiesmorehumane,moreinlinewiththeconceptofmoderninformationdissemination,thevalueoftheworktomaximize.龙源期刊网,theinfluenceofdigitalmediaonVisualCommunicationDesign1,interactivecommunicationThetraditionalvisualcommunicationdesignismainlybasedonthepaper,soitsmessageisone-way,thedesignersinthework,theaudiencedidnotrealizethesituation,pushinformationtotheaudience,andthismodeofcommunicationisakindofpassiveway,thusitisverydifficulttoachievebetweendesignerandaudiencecommunicateandfeedback,sothetraditionalvisualcommunicationdesignisdifficulttobeadesigner'sintentiontopassoutthecomplete.Thegreatestadvantageofthedigitalmediaistheinteraction,whichmeansthattheaudiencedonotpassivelyappreciatethedesignworks,butactivelyacceptthecontenttobedisplayed.Thismodeofcommunicationembodiesmorehumane,moreinlinewiththeconceptofmoderninformationdissemination,thevalueoftheworktomaximize.2,changesinformsofexpressionFromthebeginningofthevisualcommunicationdesigntothemultidimensionaltrendoftransformation,wecanseethatthevisualcommunicationdesignischangingfromastatictwo-dimensionalformtoadynamicandmultidimensionalform.Throughthesupportofcomputertechnologyandnetworktechnology,theappearanceofmultidimensionaldesignformistheportrayalofthevisualtransmissiondesignfromrealitytovirtual.Thevirtualizationofdesignexpressionsfacilitatesthefasterandfasterdeliveryofinformation.Virtualvisualdesignisapurelydigitalmeansofdisplay,andallofitsvisualelementsandinformationaremadeupofnumbers,whichmakesitsaccuracygreatlyimproved.Andthevirtualtechnologycancreateagoodvisualcommunicationenvironment,thisenvironmentisbasedondigitaltechnology,combinedwithtext,imagesandsounds,itiseasytolettheaudienceeffectivelyandquicklyacceptinformation,lettheaudiencefeelthesenseofreality,theauthorcreatedavirtualscene,thepersonificationofdelicacycombined,theMarvelSuperHeroes,withlivelymusic,maketheworkmoreattractiveeyes.Four,EpilogueIntheinformationsocietythepursuitoftechnology,wecanfeeltheyearningforanewwayofcommunication,designersneedtodoistopromotethenewmeansofcommunication,communicationdesignmorediversified,humanizeddesignwillmakethevision,towardamorebroaddevelopmentdirection.Reference:[1]ZongBaihua.Beijing:theCommercialPress,2011.[M].mood龙源期刊网[2]WuSheng.Scenerevolution[M].Beijing:ChinaMachinePress,2015.7.[3]HeJie.Thedevelopmenttrendofvisualcommunicationdesign[J].decoration,2002.[4]Fang.Digitalartdesign[M].Wuhan:WuhanUniversityofTechnologypress,2004.(作者单位:齐鲁工业大学山东济南)
本文标题:Visual-communication-design-under-the-influence-of
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