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TheRichestManinAmericaCollegeEnglishIntegratedCourse2unit2TeachingObjectivesMasteringnewwordsandexpressionsGraspingthemainideaofthetextAcquiringculturalknowledgeDevelopingwritingskill:effectivedescription–indirectdescriptionandprovidingdetailsStructurePre-reading:Warm-up:gettingtoknowaboutWalmartNewwordsandexpressionsWhile-reading:TextanalysisWritingskillsAfter-reading:DiscussionReflectionPre-reading:Warm-upWalmartslogan:天天低价WalmartAdWalmart:workingtwiceashard,tosaveyouevenmore,always.WalmartinChina连续五年在由上海商情发布的供应商满意度调查报告中名列榜首由中华英才网评选的“中国大学生最佳雇主”由《亚洲华尔街日报》评选的“亚洲领先跨国企业”由中国连锁经营协会颁发的“中国零售业最佳雇主”由《财富》中文版颁发的“中国最有价值的品牌”由《南方周末》评选的世界500强在华十佳投资企业由《财富》中文版和华信惠悦评选的“卓越雇主”由《福布斯》中文版评选的“跨国公司慈善捐赠榜”由《财富》中文版评选的“最受赞赏公司”由《光明日报》颁发的“最佳社区奖”Backgroundofthetextdimestore(five-and-ten):astoreofferingawideassortmentofinexpensiveitems,formerlycostingfiveortencents,forpersonalandhouseholduse.Walmartlegend沃尔玛公司由美国零售业的传奇人物山姆·沃尔顿先生于1962年在阿肯色州成立。经过四十多年的发展,沃尔玛公司已经成为美国最大的私人雇主和世界上最大的连锁零售商。目前,沃尔玛在全球开设了超过7,800家商场,员工总数200多万人,分布在全球16个国家。每周光临沃尔玛的顾客1.76亿人次WalmartreturnpolicyFindoutthereturnpolicyofWalmartonlineshoppingandtellusnexttime:(=538459)SamWalton,1918---1992Waltonfamilyfortune:93.1billion(931亿美元),34.4billionmorethanBillGatesSamWalton’shouseMansionLimo(limousine)Handsome,clean,kingly,dogRemote,dime,billion,discountLabradorRetrieverYorkshireTerrierGermanshepherdGoldenretrieverBeaglePoodlebulldogWritingtechniques1.ThemethodofindirectdescriptiononeofthemethodsinTextAisquotation※quotesSamWaltonhimself※quoteshistownsfolkandcolleagues2.Thetextbeginswithananecdote.Thiscanlurereaderstogoon.3.Contrastandcomparison※JamieBeaulieu’santicipationandtherealityhelaterfoundout※FeroldF.ArendcomparedSamWaltonwithhispreviousemployer.Maincharacters1.JamieBeaulieu,waiteratSamWalton’sbirthdayparty2.JonnieBaker,nightmanageratthelocalWal-Mart3.RichardHoback,MayorofBentonville,Arkansas4.GordonGarlington,pastorofthelocalchurch5.JohnMarshall,localbarber6.JimVonGremp,corporateaffairsdirector7.FeroldF.Arend,retiredpresidentofWal-Mart8.Jimhendren,companylawyerSamWalton’shouseMansionLimo(limousine)Handsome,clean,kingly,dogNicehousewithwornfurniturePickupBirddog:atypeofgundogorhuntingdogusedtohuntorretrievebirds.Remote,dime,billion,discountMuddySighbillionaireWriting/oraloutputWriteanEnglishdiaryrecordingyournightvisitingSam’shouse,includingyourexpectationsandwhatyoufound.Usethenewwords.Readparas1-4,howdoestheauthordescribe?IndirectdescriptionVS.directdescription(para5)newwordsandexpressionsRemote:farawayinspaceortime1)WecanconquertheMoonintheremotefuture.2)Hecamefromtheremotemountainarea.3)remotecontrol(n.).Discount:amountofmoneywhichmaybetakenoffthefullprice.Traditionalretailerswho’veopenedon-linestoresmayofferspecialdiscountstoonlineshoppers.Thestaffattheshopgetadiscountoftenpercent.Collocation:Give/make/allowadiscount:打折Acashdiscount:现金折扣Atadiscount:低于正常价格StockOntherunSteerclearofMakeupSystemOptionPutoffCultivateComeaboardComeaboard2reward给予、报酬;award授予、判给、裁定HowcanIrewardyourkindness?IfyoudowellinEnglish,theschoolauthoritieswillrewardyouwithatriptotheUS.HemingwaywasawardedtheNobelPrizeforliteraturein1954.(theoldmanandthesea)Mrs.Joneswasawarded$1,000monthlyalimoneybythecourtwhenshewasdivorcedfromherhusband.While-reading:TextanalysisandwritingskillsScanningQuiz:usefulexpressions1.廉价品商店2.普通百姓3.平民作风4.人人都说5.融洽6.盛气凌人7.(爱)上头版新闻的人8.遵守,不改变9.名人追星者10.逃避,忙个不停.11.避开,避免;12.组成,构成;13.鼓舞士气的会议14.制定,设立15.从最底层起集思广义16.尽可能降低价格减少利润17.优先认股权18.广开思路19.入伙加盟20与…交往Answer1.adimestore2.aplainfolk3.afolksyway4.by(from)allaccounts5.toblendin6.throwone’sweightaround7.afront-pageperson8.toholdfirmto9.celebrityhunter10.ontherun11.steerclearof12.makeup13.apeprally14.laydown15.getideasfromthebottomup16.cutpricesandmarginstothebone17.stockoptions18.cultivateideas19.comeaboard20.comeintocontactSkimmingquestions:What’syourgeneralimpressionofSamWalton?(Justgeneralconclusivewords)What’stheclassicalsymbolofAmericanrichmen?ArethereanythingwrongwithSamWalton?Whatarethey?(Pleaseprovidesomedetails)Skimmingquestions:What’syourgeneralimpressionofSamWalton?Youmightwanttoknowmore:Theeight-teethpolicyTheHulaanecdoteThehappy-whistlephilosophyThehard-workingprinciple“请对顾客露出你的八颗牙”是有山姆沃尔顿提出来的沃尔玛的员工总是设法让生活变得有趣及充满意外,他们经常会作出近似疯狂的举动来吸引人们的注意,让顾客们感觉趣味横生。山姆本人就是一个典型,有一次他答应如果公司业绩出现飞跃,他会穿上草裙和夏威夷衫在华尔街上跳草裙舞。当年公司营业额的确超出了他的预料,于是他真的在美国金融之都华尔街上跳起了欢快的草裙舞,当时被报界大肆曝光。尽管有些人认为沃尔玛有一群疯疯颠颠的人,但了解沃尔玛文化的人却懂得它的用意,旨在鼓励人们打破陈规和单调生活,去努力创新。“为了工作更有趣。”这就是山姆的“吹口哨工作”哲学。山姆一生都在勤勉地工作。在他60多岁的时候,每天仍然从早上4:30就开始工作,直到深夜,偶尔还会在某个凌晨4:00访问一处配送中心,与员工一起吃早点和咖啡Skimmingquestions:What’syourgeneralimpressionofSamWalton?Andmore:TheinconspicuousnessandstinginessofSam’slifestyle.山姆和沃尔玛商店一夜之间成为全美公众关注的焦点,大批记者拥向山姆的住地。然而,当他们看到这位美国第一富豪过着最简朴的生活时,不禁大失所望:山姆穿着一套自己商店出售的廉价服装,戴着一顶打折的棒球帽,开着一辆破旧不堪的小货运卡车上下班,车后还安装着关猎犬的狗笼子。山姆是个“抠门”的老头儿,每次理发都只花5美元——当地理发的最低价。但是,这个“小气鬼”却向美国5所大学捐出了数亿美元,并在全国范围内设立了很多奖学金。ContentQuestions(p39):1.Whatwou
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