雀巢公司介绍-(英语)

1.BriefIntroduction3.Logo2.TheHistoryofDevelopment4.BrandPositioningandProducts5.AdvertisementShow6.MarketingStrategy7.OrganizationManagement8.FeelingandSummaryNestléwasfoundedbyHenriNestlein1867.It’stheworld'sleadingnutrition,healthandwellnesscompany.TheirmissionofGoodFood,GoodLifeistoprovideconsumerswiththebesttasting,mostnutritiouschoicesinawiderangeoffoodandbeveragecategoriesandeatingoccasions,frommorningtonight.HenriNestlé,(10August1814–7July1890),wasaGermanconfectionerandfounderofNestlé,theworld'slargestfoodandbeveragecompany,aswellasoneofthemaincreatorsofcondensedmilk.Nestlécantraceitsoriginsbackto1866,whenthefirstEuropeancondensedmilkfactorywasopenedinCham,Switzerland,bytheAnglo-SwissCondensedMilkCompany.Oneyearlater,HenriNestlé,atrainedpharmacist,launchedoneoftheworld’sfirstpreparedinfantcereals‘Farinelactée’inVevey,Switzerland.Thetwocompaniesmergedin1905tobecometheNestléyouknow,withheadquartersstillbasedintheSwisstownofVevey.Weemployaround280000peopleandhavefactoriesoroperationsinalmosteverycountryintheworld.Nestlésalesfor2010werealmostCHF110bn.DevelopmentTheNestlélogowaslaunchedbyHenriNestléin1868onthebasisofthemeaningofhisnameinGerman,i.e.littlenest,andofhisfamilyemblem(thatyoucanseehere).Henriobtaineda15-yearFrenchpatentforhislogoin1868.Afterheretired,itwasregisteredinVeveyin1875bythenewownersofhiscompany.In1938,thetraditionalnestdesignwascombinedwiththeNestlénametoformwhatiscalledthecombinedmark.In1966thedesignwassimplified.In1988,theworminthemotherbird'sbeakwasremovedandthefledglingsbecametwoinsteadofthree.Nestléhassome6,000brands,withawiderangeofproductsacrossanumberofmarkets,includingcoffee(Nescafé,Nespresso,etc.),bottledwater(Buxton,Perrier,etc.),milkshakesandotherbeverages(Nesquik,Milo,Carnation,etc.),chocolate(MilkyBar,AfterEight,andmanyothers),icecream(Häagen-Dazs,SkinnyCow,etc.),breakfastcereals(Cheerios,GoldenNuggets,Shreddies,etc.),infantfoods(nowincludingGerberproducts),performanceandhealthcarenutrition(Nesvita,PowerBar,etc.),seasonings,soupsandsauces(Maggi,Buitoni,etc.),frozenandrefrigeratedfoods(Findus,LeanCuisine,etc.),confectionery(Rowntreeproducts,Caramac,Wonkaproducts,etc.),andpetfood(Winalot,Felix).Mainarticle:ListofNestlébrandsCoffeeBerasRiceDrinksIceCreamMilkPowderMineralWater1.Nescafe(雀巢咖啡)2.Nestea(雀巢冰茶爽)3.NestelProfessionalCatering(雀巢专业餐饮)4.Netren(雀巢佳膳营养品)5.Klim(克宁奶粉)6.Carnation(三花淡奶)7.Perrier(毕雷矿泉水)8.Maaggi(美极调味品)9.BaiFuTofu(百福豆腐)10.KitKat(奇巧巧克力)11.Friskies(喜跃宠物食品)12.Polo(宝路糖果)13.Milo(雀巢美禄)14.YinLu(银鹭)15.XuFuJi(徐福记)…………………ébelievesthatitisonlypossibletocreatelong-termsustainablevalueforourshareholdersifourbehavior,strategiesandoperationsalsocreatevalueforthecommunitieswhereweoperate,forourbusinesspartnersandofcourse,forourconsumers.Wecallthis‘creatingsharevalue’.Asweallknow,ifabrandwantstobewelcomedbythepublicandhasitsownpositionintheworld,itsmustownitscharacteristicsanddistinguishfromothers.Nestlejustdoestheminpoint.Inourperspectiveofview,thesuccessofNestlecanbeconcludedtothefollowingpoints.Tostartwith,we’dliketosaythatNestlekeepsinmindthatsatisfyingtheneedofconsumersisthepriority.Inthesecondplace,Nestlekeepsonchangingandbecomingbetter.Thelastbutnottheleast,theattitudehowtoregarditsemployeesisalsoasignificantfactor.