Tencent+Story+for+Apple_final

TencentStoryTencentMedia,Jul,2010AbriefintrotoTencentforApple1.China’sDigitalLandscape2.TheTencentMediaValue3.TencentCaseStudyAgenda:ChinaInternetUsersSpendMoreTimeOnlineThanTheWorldAverageDailyTimeSpentOnlineofInternetUsersintheWorldChineseNetizensareMoreActiveOnlineThanTheWorldInternetEntertainmentBecomesADominantChoiceofChineseNetizensOnlineserviceinChina2009•Userrateofonlinemusic,onlinegameandotherentertainmentapplicationsareallabove60%.•ThemostfrequentlyusedintheUSisemail,butitisonlinemusicinChina.•Scaleofonlinegameusersincreasesconsistently,reached265millionpeoplewith41.5%incrementcomparedto2008.28.80%31.50%38.60%21.60%41.50%19.00%36.70%29.00%0028.60%45.90%62.30%80.90%67.00%77.90%-100.00%-80.00%-60.00%-40.00%-20.00%0.00%20.00%40.00%60.00%80.00%100.00%0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%2008年使用率2009年使用率用户增长率Source:CNNIC,July2009SocialMedia:ObviousChangeinUsagePatternSource:ChinaSocialNetworkDevelopingResearchReport,iResearchInChina,peoplespentmoretimeonsocialnetworkingsites.Heavyuserswith4hrs+insocialnetworkingsitesreached54.7%.…92%contributeregularlytosocialmediaTheMostPopularFunctionsofBBSbyChineseNetizensin2008Source:iResearch,Sep2009Among243MillionChinaBroadbandUsers,92%ContributeRegularlytoSocialMedia1.China’sDigitalLandscape2.TheTencentMediaValue3.TencentCaseStudyAgenda:TencentisChina'slargestandmostusedInternetserviceportalFoundedin1998IPOin20049000workersworldwideShanghaiExpoOnlinePartnerFIFAOfficialOnlineBroadcasterTencenthasthehighestmarketcapitalizationamongallinternetcompaniesinChinaTencentisthethirdlargestinternetcompanyintheworldTencent:thelargestinternetcompanyinChinaSource::Covers90%ofChineseInternetUsersSource:TENCENTInternalstatisticresults,Mar,2010Tencent:CreatedaMiracleinChina’sInternetIndustryCCTV1*Newscoverageforoneepisode:110millionQQhighestconcurrentactiveusers:120million*CCTVstandsforChinaCentralTelevision.Itisthemostauthoritativegovernment-operatedmediainChina.OnlineLifeMakesLifeBetterTencentsatisfiesnetizens’needsin4categoriesEachQQuserowns50-60friendsonaverageOver92MillionQQinterest-basedgroupsOver1BillionregisteredaccountsOver568.6MillionactiveaccountsOver18Millionfee-basedpremiummembersTencentIMUsageQQIM:No.1IMMarketPlayerinChinaSource:TencentInternalStatistics,Q12010TheFirstThingANetizenDoes:QQisthestartingpointbecauseitintegratesahostofinternetservicesMini-portalMini-blogSearchQBi:VirtualcurrencyE-CommerceMailQzoneFriendsQQGroupOnlinediskE-CommerceQzonePortalinformationsubscriptionMini-blogFavoriteTenpayQQGameLovewallFriends‘QzoneMobileQQQQLiveQQMusicQQPetChatroomTT(Browser)SMSAppEntertainmentMulti-personchatUserlevelCamera/MicSendfilesFriendsQQshowSendimageShakechatwindowMagicexpressionExpressionEditchatinfoMusicsharingGiftsScreenshotHistoryMyQQshowQQ.com:ChinaNo.1WebPortalHugeTrafficPV(Totalsite):845MillionPV(Homepage):50MillionUV：76millionPopularChannelsRankedTop3News,Entertainments,WomanEducation,Auto,FinanceQQ.comisthemostinfluentialonlinesourceforinformationintheindustry,whichcovered90%ofChineseInternetusers.Asthemostusedportal,itdeliversbothenrichedonlineinteractiveexperiencesandsubstantialinformationinallareas.HighValueAudienceYoungandactive(18~35ages)SustainablepurchasingcapabilityStickinessupto6-8hours/daySource:TencentInternalStatistics,Q1,2010Source:iUserTracker,May2010BeijingShanghaiGuangzhouShenzhenQQ.com:Rank1stinCoverageofTopTierCitiesQ-zone:ChinaNo.1SNSCommunityQ-zoneMySpaceFaceBookTwitterRegisteredAccounts500m200m400m75mActiveAccounts428m110m250m15mPV427m187m2.8b274mHugeTraffic+500Millionregisteredaccounts+428MillionactiveaccountsHighUserStickiness+9.5Millionblogsuploadeddaily+60MillionphotosuploadeddailySource:TencentInternalStatistics,Q1,2010RichelementsforusertoDIYtheirownQzone(photo/music/video,allfreetoadd)FeedsbetweenfriendsareinstantvisibleManyAttractiveAPPskeepyounguserstostayandentertainQQShow–WorldNo.1OnlineVirtualAvatarCommunitySource:TencentInternalStatistics,Q12010HugeTrafficOver490MillionregisteredaccountsOver85MillionaveragedailyPVHighUserDynamics140Millionactiveusers4.4MilliondresschangesperdayonaverageCustomizedavatarsforusersaspersonalimagetoshowuniqueness.AvatarssharedinQQclient,QQgame,andQzone,QQbbstoengageandconnectfriends.Expertavatardesigningrooming,fashionandlifestylecategoryfor9years.Highbrandvisibility,strongpartnershipwithfamousbrands,likeDior,Coke,Nike.QQMusic–ChinaNo.1OnlineMusicPlatformSource:TencentInternalStatistics,Q12010QQMusicisnationalleadingauthenticonlinemusicplatforminChinaAllmusicareauthenticHugeTrafficHighestconcurrentonlineusers:6.5MillionAveragedailylog-inusers:25MillionAveragesitePV：260MillionTencent:LeadinginChinaConsumerInternetSegmentsNo1.instantmessengerinChinaNo.1portalinChinaNo.1socialnetworkserviceintheworldNo1.WAPPortalinChinaNo1.musicproviderinChinaNo1.avatarplatformintheworldNo2.C2CE-commerceplatforminChinaTencentValueTencentcovered90%ofChineseinternetuserswhichgenerateshugetraffictothes