期望与感受-旅游体验质量的交互模型-谢彦君

20002:。,,。;;F590.6A2006575(2000)02000104FromExPeetationstoFeelings:AnInteractiveModelforQualityTouristExPerieneeXieYaniunWuKaiAbstraet:ThispaPeremPloyedanaPproaehofmodelanalysistodiseusssomebasietheo-retiealproblemseneountredinthetouristexperieneeproeess.Afterdefiningthe。oneeptoftouristexpeetationandanalyzingitsfeatures,theauthorsuggeststhewaysandmeehanismthroughwhiehtouristseangetsatisfaetion,andevenfurtherhegivessomestressesontheimplieationoftherelevanttheoriesonfirmoperation.KeyWords:touristexpeetation;touristexPerienee;modelanalysis,。,。,,。,,,,。。,。,。ChrisRyan《:》,、、,。,、、、、、、,。、、,,,,。,、,,,。ChrisRyan·,DOI:10.16323/j.cnki.lykx.2000.02.001:,,。,。,。,。,,。,、。,,。,。、,:(1)(、、)。,、,。,,()、。,。,。,,。(2),,,。(),。,,。,、。,,。。,、(“100199”)。,、,,。。、,,。,,。,,。(3),220002。,,,,、、。,;,。,。,。,,。,,。,,,。,。,。,,,。,。:x,,。,,,,。,,,。,,,。,,。,,。,,,。,:;,;。,。、、、,、。。,,、。。,,。,。,。,、、,。,。,(1)。OR(45)“”,、。3:,、,,45。,1“—”()OPROQROpqrOPRQOpqr。,()。。,Opqr,OPRQOpqr,,“”,,。,,“”,。OPR,,,,、、,,,,。。,OPROPAOAR,。OQR,,、、。,ORQ,OBQORB。:,。,,。,,,,。,(OPROQR),,,。:974