帝斯曼动物营养创新全球化产品地方性解决方案

InnovationinAnimalNutrition:GlobalProducts–LocalSolutions帝斯曼动物营养创新:全球化产品-地方性解决方案2015VitaminIndustrySummit2015维生素产业高层论坛报告December10,2015Dr.Anna-MariaKluenter,DSMNutritionalProducts帝斯曼营养产品部DirectorChinaAnimalNutritionCenter帝斯曼中国动物营养研发中心总监Interpreter:Dr.JinlongWuMaindriversofmodernanimalproduction现代畜牧生产的主要驱动力Driver驱动力Trendsandopportunities趋势和机遇Demandforanimalprotein动物蛋白的需求Needforhighproductivityinanimalproduction高效畜牧生产Feedcost饲料成本Needforimprovedfeedutilization改善饲料利用率Precisionsupplementation(e.g.aminoacids,vitamins)精准利用添加剂Modernanimalbreeds现代动物品种Demandfornutritionalexpertiseandfeedoptimizationtoexploitfullythegeneticpotentialandachievehighperformance营养技能和饲料优化来发挥遗传潜力和实现高性能Highersensitivitytostressandpathologicalprocesses对应激和疾病更敏感Animalhealth动物健康Reduceuseofantibiotics减少抗生素Pathogencontrol,lesseruseofmedication病原控制，少用药物Promotingimmunityandgeneralhealth提高免疫力和健康Needtoimprovenutritionandmanagementquality改善营养和质量管理Consumers消费者Foodsafetye.g.reducebacteria,mycotoxinandchemicalcontamination食品安全，比如减少微生物，毒素和化学品污染Foodqualitye.g.nutrientcontent,shelflife食品质量，比如营养素含量和保存期限1SynergybetweenGlobalProducts&LocalSolutions协同作用Actives&Forms•Identification,selection&developmentofnewglobalproducts•Registration活性成分产品开发和注册MarketDriven市场驱动GLOBALPRODUCTS全球化产品LOCALSOLUTIONS地方性解决方案InnovativeTechnologies独创技术ANHInnovation:GlobalProducts&LocalSolutions动物营养和健康创新：全球化产品和地方性解决方案Globalset-up&applicationcenters全球架构和应用中心Solutions&Insight•Developmentoflocalsolutionsaccordingtoregionalneeds•Applicationsolutions•Nutritionalservices地方性解决方案和服务2GlobalProducts(‘PUSH’)&LocalSolutions(‘PULL’)全球性产品（推）和地方性解决方案（拉）•LocalSolutionsbenefitfromthestrongsciencebaseofGlobalProducts地方性解决方案得益于全球化产品坚实的科技基础•Reliablein-housesupply&traceability可靠的内部供给和可追溯性•Scientificcompetencestosupportlocalapplications科技优势支持应用•Strongknowledgeaboutmarketneedstogetherwithscience–basedproductdevelopmentcapacityallowtoeffectivelybringnewproducts/innovationstothemarketwhichservetheneeds对当地市场需求的透彻了解以及对科技型产品强大的推广能力可有效地将创新性产品引入当地市场以满足市场需求A:HowLocalSolutionshelpourGlobalProducts–PULLA:地方性解决方案如何帮助全球化产品-拉B:HowGlobalProductshelpourLocalSolutions-PUSHB:全球化产品如何帮助地方性解决方案-推3GlobalAnimalNutritionandHealthR&D全球动物营养和健康研发G.KauAnimalScience&Advocacy,SwitzerlandG.WeberCorporateScienceFellowA-MKlünterScientificNetworks,SwitzerlandG.KauCRNAVillage-Neuf,FranceV.VerlhacChinaAn.Nutr.Center,BazhouA-MKlünterGlobalDNPANHR&D帝斯曼营养产品部全球动物营养和健康的研发AnimalScience&Advocacy动物科学和推广Researchwithpartners(CRO,Universitiesandcustomers)外部合作Internalresearchfacilities内部研发设施Internalresearchfacilities内部研发设施Custodianofscientificcompetences科学竞争力监管4Applicationcenters应用中心Scientificnetworkswithpartners研发合作Global/EMEA–VN法国Productscreeningcenterpoultry,swineandCWF▪Productfocusedresearch面向产品研究▪Speciesfocusedsolutions面向品种方案▪Marketfocusedapplication面向市场方案LA:TortugabeefcattleCacadinha);optionalMairinqueforpoultryandSwine拉丁美洲▪Speciesfocusedsolutions面向品种方案▪Marketfocusedapplication面向市场方案China–CAN中国Swineandpoultry▪Speciesfocusedsolutions面向品种方案▪Marketfocusedapplication面向市场方案APAC-virtualAqua(WWF)andlayer亚太▪Speciesfocusedsolutions面向品种方案▪Marketfocusedapplication面向市场方案NA–北美Poultry,swineanddairy▪Speciesfocusedsolutions面向品种方案▪Marketfocusedapplication面向市场方案CWF:ColdWaterFishWWF:WarmWaterFishProductscreeningcenters产品筛选中心ANHR&DGlobalcompetences–expertise动物营养和健康研发竞争力5Whatwedo我们做什么Innovation:developingnewglobalproductsandlocalnutritionalsolutionsfortheindustry创新：为行业开发新的全球化产品和地方性营养解决方案MarketSupport:researchneededtosupportproductsthatareonthemarket;supportmarketingeventsandactivities市场支持：市场相关的科研和活动Competences:developnewscientificplatforms(CorporateResearchPrograms)maintainexistingcompetences(CompetenceMaintenanceprogram)竞争力：开发新的科学平台(CRP)和维护已有竞争力(CMP)6Identificationanddevelopmentofnewproducts鉴别、开发新产品DevelopmentofnewApplications开发新应用Improvementofexistingproducts改进产品DataforproductRegistration产品注册数据ApplicationsupportformarketingandKAM市场支持Developmentofscientificcompetences建立科研竞争力Understandingcustomerneeds理解客户需求Developmentoflocalsolutions开发地方性解决方案Evaluationunderlocalconditions本地化评价Applicationconcepts应用理念Nutritional&technicalsupport营养和技术支持Howwedoit我们如何做GlobalProducts&LocalSolutionsGlobalProducts&LocalSolutions71IdentificationMethodsandmodelsareadaptedaccordingtotheproductunderevaluation不同产品的试验方法和模型会有所调整2Pre-selection3SelectionCandidate候选者Howwedoit我们如何做Generalapproachglobalproductdevelopment全球化产品开发的一般方案invitroscreening体外筛选Identificationofcandidatescanbedoneinhouseorsourced-in内部筛选或者引入invivomodeltrials体内模型试验Pre-selectionofcandidates-shortertime-lessanimals初筛：省时，较少试验动物invivoefficacytrials体内效价试验Selectionbasedoneffectsundernearpracticalconditions实际条件下筛选Product(s)产品8Wherewedoit我们在哪里做GlobalScientificnetwork,ourpartners全球科学网络，合作方9FiveFocusAreasforGlobalProductDevelopment全球化产品开发的5大关注领域Feedutilization饲料利用:▪DNPfocusareaformanyyears,successfullyinnovatingandbringingtomarketnewtechnologies帝斯曼多年关注领域，成功推出各种新型产品和技术Animalhealth动物健康:▪AmbitionforDNPtodevelopaleadershipposition致力于成为领军者▪Focusonanimalguthealth重点关注肠道健康Foodqualityandsafety饲料质量和安全:▪Focusonvisualappearance,nutritionalvaluea